City Report · NC

Southern Pines

Pop. 16,420·53rd most expensive in North Carolina·Rental market data updated monthly for Southern Pines, NC
Median rent (all units)
$1,753/mo
Year-over-Year
-1.1%
Month-over-Month
-0.2%
vs US Median
-$179
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Southern Pines · $1,753
More affordable than 57% of US cities · National median $1,932/mo
Rent Reality Score
63/100
Good value
OverheatedFairGreat value

Rents are 7% below what Southern Pines's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,753/mo
Expected by trend
$1,876/mo
The Rent Reality Score compares today's median rent to where Southern Pines's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,010
1 BR
$1,050
2 BR
$1,160
3 BR
$1,630
4 BR+
$1,950
Fair Market Rent (HUD)
$1,160/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,753 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Southern Pines is 2.5% below its high of $1,798 in August 2024, at $1,753 as of September 2026.

Past year vs. the rest of North Carolina

Rent in Southern Pines changed -1.1% over the year to September 2026. Across the 94 North Carolina cities Zillow tracks, the typical change was +2.9%.

Recent direction

Rent rose in 5 of the last 12 months.

What a typical income covers

30% of the median household income ($88,535) is $2,213 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,950).

Cheaper nearby

Spring Lake, 24 miles away, rents for 18% less ($1,430/mo), about $3,900 a year in savings.

From Zillow's monthly rent index (ZORI) for Southern Pines. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$21,036/yr
At $1,753/mo median
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (-1.1% YoY, -0.2% MoM), not inventory.
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Demographics

Who lives here

Southern Pines, NC is majority owner-occupied, has a large retiree population, 52.9% of residents hold a bachelor's degree or higher.

Population
16,420
Median income
$88,535
Median age
38.7
Renters
43.4%
Age distribution
20.5%
23%
22.8%
25.6%
Under 1820.5%
18–3423%
35–5422.8%
55–648.1%
65+25.6%
Gender
47.8%
52.2%
Male47.8%
Female52.2%
Race & ethnicity
74.8%
White74.8%
Black10.8%
Hispanic7%
Asian1.4%
Other5.9%
Education (25+)
16.2%
25.6%
52.9%
No HS diploma5.2%
HS diploma16.2%
Some college25.6%
Bachelor's+52.9%
Housing tenure
56.6%
43.4%
Owner56.6%
Renter43.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How Southern Pines, NC has changed in 5 years

Rent
$1,632 → $1,753
up 7.4%
Income
$69,792 → $88,535
up 26.9%
Population
15,156 → 16,420
up 8.3%
Renter share
40.4% → 43.4%
+3.0 pts
Bachelor's+
51.9% → 52.9%
+1.0 pts

Compared with 2022, rent in Southern Pines, NC has increased by $121 per month, settling near $1,753 after starting the period at $1,632. On the earnings side, the typical household in Southern Pines, NC now reports about $88,535, up from $69,792 in 2021. Income growth outran rent by about 19.5 percentage points, easing the affordability math somewhat compared with 2021. Headcount in the area went from 15,156 to 16,420 between 2021 and 2024, a 8.3% change. About 43.4% of households rent today, against 40.4% in 2021. For context, the 2022 to 2026 window covers an unusually volatile run for US rents nationally, and Southern Pines, NC reflects that arc in its own way.

Community

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View Southern Pines rent history (2015–2026) →
Salary vs rent

Can you afford rent in Southern Pines on your salary?

At $1,753/mo, how Southern Pines rent compares to typical pay (30% rule).

By apartment size

Southern Pines rent by bedroom count

Median rent for each apartment size in Southern Pines. Click any size for full breakdown.

Local insights

Tips for renters in Southern Pines

About renting in Southern Pines, NC

Last updated: October 17, 2026

The median rent in Southern Pines is $1,753/mo as of October 2026. A studio apartment averages $1,010/mo while a 2-bedroom runs $1,160/mo. One-bedroom apartments average $1,050/mo and 3-bedroom units go for $1,630/mo.

At 24% of local median household income ($88,535/yr), Southern Pines ranks as affordable compared to the national benchmark of 30%. Rents have decreased 1.1% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Southern Pines?

To keep rent at or below 30% of gross income, you would need to earn at least $70,000/year (about $34/hour full-time) to afford the median rent of $1,753/mo in Southern Pines. The local median household income is $88,535/yr, so the typical household meets that bar.

Is rent going up or down in Southern Pines?

Rent in Southern Pines has fallen 1.1% over the past year as of September 2026. It sits 2.5% below its high of $1,798 in August 2024.

How does Southern Pines rent compare to other cities in North Carolina?

Southern Pines is in the middle among North Carolina cities for rent, ranking #53 of 129 tracked cities at $1,753/mo. Over the year to September 2026, rent in Southern Pines changed -1.1%, against a typical +2.9% across the 94 North Carolina cities Zillow tracks.

Which nearby cities are cheaper to rent in than Southern Pines?

Nearby cities with lower median rent than Southern Pines ($1,753/mo) include Raeford ($1,725/mo).
Income Affordability
24%
VERY AFFORDABLE

At $1,753/mo, rent takes ~24% of Southern Pines's median household income ($88,535/yr). The standard benchmark is 30%.

Southern Pines 24%Benchmark 30%
State income tax4.5%
Run the Southern Pines affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Southern Pines, NC

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