City Report · OK

Ada

Pop. 16,575·36th most expensive in Oklahoma·One of the most affordable rental markets in the US
Median rent (all units)
$1,030/mo
Year-over-Year
-0.7%
Month-over-Month
-1.1%
vs US Median
-$902
Reported rents
Falling (Monthly)
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Most AffordableMost Expensive
Ada · $1,030
More affordable than 97% of US cities · National median $1,932/mo
Rent Reality Score
62/100
Good value
OverheatedFairGreat value

Rents are 6% below what Ada's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,030/mo
Expected by trend
$1,095/mo
The Rent Reality Score compares today's median rent to where Ada's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$740
1 BR
$750
2 BR
$980
3 BR
$1,240
4 BR+
$1,360
Fair Market Rent (HUD)
$980/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,030 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Ada is 3% below its high of $1,062 in June 2026, at $1,030 as of September 2026.

Past year vs. the rest of Oklahoma

Rent in Ada changed -0.7% over the year to September 2026. Across the 31 Oklahoma cities Zillow tracks, the typical change was +2.8%.

Recent direction

Rent has fallen 3 months in a row, and rose in 5 of the last 12 months.

What a typical income covers

30% of the median household income ($53,507) is $1,338 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,240); a 4-bedroom is $1,360.

From Zillow's monthly rent index (ZORI) for Ada. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$12,360/yr
At $1,030/mo median
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (down 0.7% YoY), so renters have negotiating leverage.
Based on rent-price momentum (-0.7% YoY, -1.1% MoM), not inventory.
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Demographics

Who lives here

Ada, OK is roughly split between renters and owners, has a large share of families with children, has a median income below the national average, 30.6% of residents hold a bachelor's degree or higher.

Population
16,575
Median income
$53,507
Median age
32.3
Renters
54.7%
Age distribution
25.5%
28.5%
22.5%
14.1%
Under 1825.5%
18–3428.5%
35–5422.5%
55–649.4%
65+14.1%
Gender
48%
52%
Male48%
Female52%
Race & ethnicity
59%
26.3%
White59%
Black5.2%
Hispanic8.1%
Asian1.5%
Other26.3%
Education (25+)
30.2%
28%
30.6%
No HS diploma11.2%
HS diploma30.2%
Some college28%
Bachelor's+30.6%
Housing tenure
45.3%
54.7%
Owner45.3%
Renter54.7%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How Ada, OK has changed in 5 years

Rent
$914 → $1,030
up 12.7%
Income
$44,721 → $53,507
up 19.6%
Population
16,804 → 16,575
down 1.4%
Renter share
56.3% → 54.7%
-1.6 pts
Bachelor's+
30.3% → 30.6%
+0.3 pts
Median age
31.8 → 32.3
+0.5 yrs

Compared with 2023, rent in Ada, OK has climbed by $116 per month, settling near $1,030 after starting the period at $914. On the earnings side, the typical household in Ada, OK now reports about $53,507, up from $44,721 in 2021. Income growth outran rent by about 6.9 percentage points, easing the affordability math somewhat compared with 2021. Headcount in the area went from 16,804 to 16,575 between 2021 and 2024, a 1.4% change. About 54.7% of households rent today, against 56.3% in 2021. For context, the 2023 to 2026 window covers an unusually volatile run for US rents nationally, and Ada, OK reflects that arc in its own way.

Community

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View Ada rent history (2015–2026) →
Salary vs rent

Can you afford rent in Ada on your salary?

At $1,030/mo, how Ada rent compares to typical pay (30% rule).

By apartment size

Ada rent by bedroom count

Median rent for each apartment size in Ada. Click any size for full breakdown.

Local insights

Tips for renters in Ada

About renting in Ada, OK

Last updated: October 17, 2026

The median rent in Ada is $1,030/mo as of October 2026. A studio apartment averages $740/mo while a 2-bedroom runs $980/mo. One-bedroom apartments average $750/mo and 3-bedroom units go for $1,240/mo.

At 23% of local median household income ($53,507/yr), Ada ranks as affordable compared to the national benchmark of 30%. Rents have decreased 0.7% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Ada?

To keep rent at or below 30% of gross income, you would need to earn at least $41,000/year (about $20/hour full-time) to afford the median rent of $1,030/mo in Ada. The local median household income is $53,507/yr, so the typical household meets that bar.

Is rent going up or down in Ada?

Rent in Ada has fallen 0.7% over the past year as of September 2026. It sits 3% below its high of $1,062 in June 2026.

How does Ada rent compare to other cities in Oklahoma?

Ada is one of the more affordable among Oklahoma cities for rent, ranking #36 of 38 tracked cities at $1,030/mo. Over the year to September 2026, rent in Ada changed -0.7%, against a typical +2.8% across the 31 Oklahoma cities Zillow tracks.
Income Affordability
23%
VERY AFFORDABLE

At $1,030/mo, rent takes ~23% of Ada's median household income ($53,507/yr). The standard benchmark is 30%.

Ada 23%Benchmark 30%
State income tax0.25–4.75%
Run the Ada affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Ada, OK

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