City Report · SC

Myrtle Beach

Pop. 38,371·27th most expensive in South Carolina·Rental market data updated monthly for Myrtle Beach, SC
Median rent (all units)
$1,697/mo
Year-over-Year
+0.9%
Month-over-Month
Stable
vs US Median
-$235
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Myrtle Beach · $1,697
More affordable than 61% of US cities · National median $1,932/mo
Rent Reality Score
76/100
Good value
OverheatedFairGreat value

Rents are 13% below what Myrtle Beach's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,697/mo
Expected by trend
$1,946/mo
The Rent Reality Score compares today's median rent to where Myrtle Beach's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,173
1 BR
$1,238
2 BR
$1,453
3 BR
$1,833
4 BR+
$2,133
Fair Market Rent (HUD)
$1,453/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,697 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

April. Asking rents in Myrtle Beach usually run 0.8% below trend in April and 1.1% above it in August, about $32 a month apart at today's median. Based on 11 years of data.

Compared with the peak

Rent in Myrtle Beach is 0.5% below its high of $1,705 in October 2024, at $1,697 as of September 2026.

Past year vs. the rest of South Carolina

Rent in Myrtle Beach changed +0.9% over the year to September 2026. Across the 54 South Carolina cities Zillow tracks, the typical change was +3.1%.

Rent vs. income since 2019

From 2019 to 2024, rent in Myrtle Beach rose 43.5% while median household income rose 39.8% ($43,200 to $60,394). Rent outpaced income.

Since before the pandemic

Rent in Myrtle Beach is 39.9% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($60,394) is $1,510 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,453); a 3-bedroom is $1,833.

Spread across ZIP codes

The priciest of 4 ZIP codes in Myrtle Beach, 29579 ($1,769/mo), costs 16% more than the cheapest, 29572 ($1,528/mo).

From Zillow's monthly rent index (ZORI) for Myrtle Beach. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$20,364/yr
At $1,697/mo median
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+0.9% YoY, -0.1% MoM), not inventory.
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Demographics

Who lives here

Myrtle Beach, SC is majority owner-occupied, has a large retiree population, has a median income below the national average, 33.5% of residents hold a bachelor's degree or higher.

Population
38,371
Median income
$60,394
Median age
47.3
Renters
39.5%
Age distribution
16.2%
20.7%
20.9%
18.5%
23.7%
Under 1816.2%
18–3420.7%
35–5420.9%
55–6418.5%
65+23.7%
Gender
49.3%
50.7%
Male49.3%
Female50.7%
Race & ethnicity
66.6%
15%
13.2%
White66.6%
Black15%
Hispanic13.2%
Asian1.2%
Other4%
Education (25+)
27.7%
31.2%
33.5%
No HS diploma7.6%
HS diploma27.7%
Some college31.2%
Bachelor's+33.5%
Housing tenure
60.5%
39.5%
Owner60.5%
Renter39.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Myrtle Beach, SC has changed in 5 years

Rent
$1,304 → $1,697
up 30.1%
Income
$45,701 → $60,394
up 32.2%
Population
35,116 → 38,371
up 9.3%
Renter share
42.1% → 39.5%
-2.6 pts
Bachelor's+
30.5% → 33.5%
+3.0 pts
Median age
45.7 → 47.3
+1.6 yrs

Compared with 2021, rent in Myrtle Beach, SC has climbed by $393 per month, settling near $1,697 after starting the period at $1,304. Household income in the area moved from $45,701 to $60,394 across the same window, up 32.2% versus 2021. Headcount in the area went from 35,116 to 38,371 between 2021 and 2024, a 9.3% change. About 39.5% of households rent today, against 42.1% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 30.5% to 33.5%. Reading these numbers side by side helps frame whether current listings in Myrtle Beach, SC look reasonable against where the market sat half a decade ago.

Community

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View Myrtle Beach rent history (2015–2026) →
Salary vs rent

Can you afford rent in Myrtle Beach on your salary?

At $1,697/mo, how Myrtle Beach rent compares to typical pay (30% rule).

By apartment size

Myrtle Beach rent by bedroom count

Median rent for each apartment size in Myrtle Beach. Click any size for full breakdown.

Local insights

Tips for renters in Myrtle Beach

About renting in Myrtle Beach, SC

Last updated: October 17, 2026

The median rent in Myrtle Beach is $1,697/mo as of October 2026. A studio apartment averages $1,173/mo while a 2-bedroom runs $1,453/mo. One-bedroom apartments average $1,238/mo and 3-bedroom units go for $1,833/mo.

At 34% of local median household income ($60,394/yr), Myrtle Beach ranks as moderate compared to the national benchmark of 30%. Rents have increased 0.9% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Myrtle Beach?

To keep rent at or below 30% of gross income, you would need to earn at least $68,000/year (about $33/hour full-time) to afford the median rent of $1,697/mo in Myrtle Beach. The local median household income is $60,394/yr, so the typical household falls short of that bar.

Is rent going up or down in Myrtle Beach?

Rent in Myrtle Beach has risen 0.9% over the past year as of September 2026. It sits 0.5% below its high of $1,705 in October 2024.

When is the cheapest time to rent in Myrtle Beach?

Asking rents in Myrtle Beach are usually lowest in April, about 0.8% below their yearly trend, and highest in August, about 1.1% above it. At today's median that is a gap of roughly $32 a month. This pattern comes from 11 years of Zillow rent data.

Has rent outpaced income in Myrtle Beach?

Yes. From 2019 to 2024, rent in Myrtle Beach rose 43.5% while median household income rose 39.8%, from $43,200 to $60,394. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

Which Myrtle Beach neighborhoods have the lowest rent?

The most affordable ZIP codes in Myrtle Beach are 29572 ($1,528/mo), 29588 ($1,656/mo), and 29577 ($1,682/mo). Citywide, the median rent is $1,697/mo.

How does Myrtle Beach rent compare to other cities in South Carolina?

Myrtle Beach is in the middle among South Carolina cities for rent, ranking #27 of 62 tracked cities at $1,697/mo. Over the year to September 2026, rent in Myrtle Beach changed +0.9%, against a typical +3.1% across the 54 South Carolina cities Zillow tracks.

Which nearby cities are cheaper to rent in than Myrtle Beach?

Nearby cities with lower median rent than Myrtle Beach ($1,697/mo) include Surfside Beach ($1,612/mo).
Income Affordability
34%
MODERATE

At $1,697/mo, rent takes ~34% of Myrtle Beach's median household income ($60,394/yr). The standard benchmark is 30%.

Myrtle Beach 34%Benchmark 30%
State income tax3–6.2%
Run the Myrtle Beach affordability calculator →
Lowest-rent ZIP codes in Myrtle Beach
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Myrtle Beach, SC

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