ZIP Code · SC

ZIP 29588

Part of Myrtle Beach, SC

Pop. 52,609·Horry County·62nd most expensive ZIP in South Carolina

Median rent (all units)

$1,656/mo

Year-over-Year

-0.6%

Month-over-Month

+0.1%

vs US Median

-$276

Reported rents

Stable (Monthly)

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Most AffordableMost Expensive

ZIP 29588 · $1,656

More affordable than 61% of US ZIP codes · National median $1,932/mo

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,190

1 BR

$1,280

2 BR

$1,520

3 BR

$1,870

4 BR+

$2,190

Research median

$1,520/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 29588 is 1.5% below its high of $1,681 in August 2025, at $1,656 as of September 2026.

Past year vs. the rest of South Carolina

Rent in ZIP 29588 changed -0.6% over the year to September 2026. Across the 101 South Carolina ZIP codes Zillow tracks, the typical change was +3.4%.

Recent direction

Rent rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($70,739) is $1,768 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,520); a 3-bedroom is $1,870.

Rank in Myrtle Beach

2nd cheapest of 4 ZIP codes in Myrtle Beach.

From Zillow's monthly rent index (ZORI) for ZIP 29588. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$19,872/yr

At $1,656/mo median

Location

CityMyrtle Beach

StateSC

CountyHorry County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (-0.6% YoY, +0.1% MoM), not inventory.

Demographics

Who lives here

ZIP 29588 (Myrtle Beach, SC) is majority owner-occupied, has a large retiree population, 26.2% of residents hold a bachelor's degree or higher.

Population

52,609

Median income

$70,739

Median age

45.7

Renters

22.2%

Age distribution

19.3%

17.7%

23.5%

16.5%

23%

Under 1819.3%

18–3417.7%

35–5423.5%

55–6416.5%

65+23%

Gender

49.4%

50.6%

Male49.4%

Female50.6%

Race & ethnicity

78.5%

White78.5%

Black5.4%

Hispanic11.6%

Asian1.1%

Other3.3%

Education (25+)

31.7%

34.9%

26.2%

No HS diploma7.1%

HS diploma31.7%

Some college34.9%

Bachelor's+26.2%

Housing tenure

77.8%

22.2%

Owner77.8%

Renter22.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How ZIP 29588 in Myrtle Beach, SC has changed in 5 years

Rent

$1,550 → $1,656

up 6.8%

Income

$54,305 → $70,739

up 30.3%

Population

52,184 → 52,609

up 0.8%

Renter share

22.8% → 22.2%

-0.6 pts

Bachelor's+

24.3% → 26.2%

+1.9 pts

Since 2023, the typical rent in ZIP 29588 in Myrtle Beach, SC has climbed from $1,550 to $1,656, a 6.8% change over five years. Local incomes tracked alongside that move, going from a median of $54,305 in 2021 to $70,739 more recently. On paper, paychecks moved up faster than rent, which softens the affordability squeeze versus the 2021 baseline. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the ZIP 29588 in Myrtle Beach, SC market of 2023.

Community

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Local insights

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About renting in ZIP 29588

Last updated: October 17, 2026

ZIP code 29588 covers Myrtle Beach, SC. The median rent here is $1,656/mo as of October 2026. A 1-bedroom rents for a median of $1,280/mo. A 2-bedroom rents for a median of $1,520/mo.

At 28% of local median household income ($70,739/yr), ZIP 29588 ranks as affordable compared to the national benchmark of 30%. Rents have decreased 0.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 29588?

To keep rent at or below 30% of gross income, you would need to earn at least $66,000/year (about $32/hour full-time) to afford the median rent of $1,656/mo in ZIP 29588. The local median household income is $70,739/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 29588?

Rent in ZIP 29588 has fallen 0.6% over the past year as of September 2026. It sits 1.5% below its high of $1,681 in August 2025.

How does ZIP 29588 compare to other ZIPs in South Carolina?

ZIP 29588 is in the middle among South Carolina ZIP codes for rent, ranking #62 of 117 at $1,656/mo. Over the year to September 2026, rent in ZIP 29588 changed -0.6%, against a typical +3.4% across the 101 South Carolina ZIP codes Zillow tracks.