City Report · TX

San Marcos

Pop. 70,897·211th most expensive in Texas·One of the most affordable rental markets in the US
Median rent (all units)
$1,408/mo
Year-over-Year
+4.6%
Month-over-Month
-0.1%
vs US Median
-$557
Stable (Monthly)
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Most AffordableMost Expensive
San Marcos · $1,408
More affordable than 81% of US cities · National median $1,965/mo
Rent Reality Score
76/100
Good value
OverheatedFairGreat value

Rents are 13% below what San Marcos's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,408/mo
Expected by trend
$1,614/mo
The Rent Reality Score compares today's median rent to where San Marcos's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,220
1 BR
$1,300
2 BR
$1,540
3 BR
$1,960
4 BR+
$2,280
Research median
$1,540/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$16,896/yr
At $1,408/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (4.6% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+4.6% YoY, -0.1% MoM), not inventory.
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Demographics

Who lives here

San Marcos, TX is majority renter-occupied, skews toward younger working-age adults, has a median income below the national average, 38.3% of residents hold a bachelor's degree or higher.

Population
70,897
Median income
$51,281
Median age
25.5
Renters
69.2%
Age distribution
13.3%
52.3%
17%
Under 1813.3%
18–3452.3%
35–5417%
55–646.6%
65+10.8%
Gender
46.3%
53.7%
Male46.3%
Female53.7%
Race & ethnicity
58.8%
42.2%
White58.8%
Black5.7%
Hispanic42.2%
Asian2.2%
Education (25+)
22.4%
29.8%
38.3%
No HS diploma9.5%
HS diploma22.4%
Some college29.8%
Bachelor's+38.3%
Housing tenure
30.8%
69.2%
Owner30.8%
Renter69.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How San Marcos, TX has changed in 5 years

Rent
$1,209 → $1,408
up 16.5%
Income
$42,500 → $51,281
up 20.7%
Population
64,812 → 70,897
up 9.4%
Renter share
73.8% → 69.2%
-4.6 pts
Bachelor's+
34.8% → 38.3%
+3.5 pts
Median age
24.9 → 25.5
+0.6 yrs

Across the past five years, the going rent in San Marcos, TX has shifted from $1,209 to $1,408, up 16.5% since 2021. Local incomes tracked alongside that move, going from a median of $42,500 in 2021 to $51,281 more recently. With wages climbing faster than rent over the same window, renters here have a bit more breathing room than they did five years back. Census counts show San Marcos, TX adding about 6,085 residents over the five-year window, up 9.4% on net. The renter share has eased from 73.8% to 69.2%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 34.8% to 38.3% across the same window. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the San Marcos, TX market of 2021.

Community

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View San Marcos rent history (2015–2026) →
Salary vs rent

Can you afford rent in San Marcos on your salary?

At $1,408/mo, how San Marcos rent compares to typical pay (30% rule).

By apartment size

San Marcos rent by bedroom count

Median rent for each apartment size in San Marcos. Click any size for full breakdown.

Local insights

Tips for renters in San Marcos

About renting in San Marcos, TX

Last updated: July 20, 2026

The median rent in San Marcos is $1,408/mo as of July 2026. A studio apartment averages $1,220/mo while a 2-bedroom runs $1,540/mo. One-bedroom apartments average $1,300/mo and 3-bedroom units go for $1,960/mo.

At 33% of local median household income ($51,281/yr), San Marcos ranks as moderate compared to the national benchmark of 30%. Rents have increased 4.6% over the past year.

FAQ

Frequently asked questions

Is San Marcos an affordable city for renters?

San Marcos is considered moderate for renters. At $1,408/mo, rent takes approximately 33% of the local median household income ($51,281/yr). The standard benchmark is 30%. San Marcos slightly exceeds that threshold, so budgeting carefully matters here.

How much income do you need to rent in San Marcos?

To keep rent at or below 30% of gross income, you would need to earn at least $56,000/year (~$27/hour full-time) to afford the median rent of $1,408/mo in San Marcos. The local median household income is $51,281/yr, meaning the typical San Marcos household falls short of that threshold.

Is rent going up or down in San Marcos?

Rent in San Marcos has increased 4.6% over the past year as of July 2026, putting upward pressure on renter budgets.

How does San Marcos rent compare to other cities in Texas?

San Marcos is one of the more affordable cities in Texas for rent, ranking #211 out of 269 tracked cities at $1,408/mo.

What percentage of San Marcos residents rent vs. own?

According to Census data, approximately 69.2% of San Marcos households are renters, while 30.8% are owner-occupied. With a majority renter population, San Marcos has a strong rental market.

How does San Marcos rent compare to the national average?

San Marcos's median rent of $1,408/mo is $557 (28%) below the US national median of $1,965/mo. Within Texas, it ranks #211 out of 269 tracked cities.
Income Affordability
33%
MODERATE

At $1,408/mo, rent takes ~33% of San Marcos's median household income ($51,281/yr). The standard benchmark is 30%.

San Marcos 33%Benchmark 30%
State income taxNone
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near San Marcos, TX

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