City Report · WI

De Forest

Pop. 11,501·10th most expensive in Wisconsin·Rental market data updated monthly for De Forest, WI
Median rent (all units)
$1,741/mo
Year-over-Year
+1.6%
Month-over-Month
-0.3%
vs US Median
-$191
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
De Forest · $1,741
More affordable than 58% of US cities · National median $1,932/mo
Affordability
29% of income
AFFORDABLE
0%30% benchmark60%+

At $1,741/mo, rent takes about 29% of the US median household income, comfortably within the 30% benchmark.

Income to afford
$70,000/yr
US median income
$72,000/yr
Based on the 30%-of-income rule using De Forest's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$1,050
1 BR
$1,240
2 BR
$1,430
3 BR
$1,880
4 BR+
$2,100
Fair Market Rent (HUD)
$1,430/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,741 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Wisconsin

Rent in De Forest changed +1.6% over the year to September 2026. Across the 42 Wisconsin cities Zillow tracks, the typical change was +5.3%.

Recent direction

Rent rose in 6 of the last 12 months.

Cheaper nearby

Beaver Dam, 27 miles away, rents for 21% less ($1,369/mo), about $4,500 a year in savings.

From Zillow's monthly rent index (ZORI) for De Forest.

Annual cost
$20,892/yr
At $1,741/mo median
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+1.6% YoY, -0.3% MoM), not inventory.
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Demographics

Who lives here

De Forest, WI is majority owner-occupied, has a large share of families with children, 41.7% of residents hold a bachelor's degree or higher.

Population
11,501
Median age
40.7
Renters
22.1%
Age distribution
25.6%
15.7%
29%
14.3%
15.6%
Under 1825.6%
18–3415.7%
35–5429%
55–6414.3%
65+15.6%
Gender
48%
52%
Male48%
Female52%
Race & ethnicity
81.8%
White81.8%
Black2.4%
Hispanic7.9%
Asian2%
Other5.9%
Education (25+)
21%
35.1%
41.7%
No HS diploma2.3%
HS diploma21%
Some college35.1%
Bachelor's+41.7%
Housing tenure
77.9%
22.1%
Owner77.9%
Renter22.1%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How De Forest, WI has changed in 5 years

Population
10,700 → 11,501
up 7.5%
Renter share
23.4% → 22.1%
-1.3 pts
Bachelor's+
38.1% → 41.7%
+3.6 pts
Median age
36.5 → 40.7
+4.2 yrs

Headcount in the area went from 10,700 to 11,501 between 2021 and 2024, a 7.5% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 38.1% to 41.7%.

Community

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View De Forest rent history (2015–2026) →
Salary vs rent

Can you afford rent in De Forest on your salary?

At $1,741/mo, how De Forest rent compares to typical pay (30% rule).

By apartment size

De Forest rent by bedroom count

Median rent for each apartment size in De Forest. Click any size for full breakdown.

Local insights

Tips for renters in De Forest

About renting in De Forest, WI

Last updated: October 17, 2026

The median rent in De Forest is $1,741/mo as of October 2026. A studio apartment averages $1,050/mo while a 2-bedroom runs $1,430/mo. One-bedroom apartments average $1,240/mo and 3-bedroom units go for $1,880/mo.

At 29% of estimated US median household income ($72,000/yr), De Forest ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in De Forest?

To keep rent at or below 30% of gross income, you would need to earn at least $70,000/year (about $34/hour full-time) to afford the median rent of $1,741/mo in De Forest.

Is rent going up or down in De Forest?

Rent in De Forest has risen 1.6% over the past year.

How does De Forest rent compare to other cities in Wisconsin?

De Forest is one of the pricier among Wisconsin cities for rent, ranking #10 of 56 tracked cities at $1,741/mo. Over the year to September 2026, rent in De Forest changed +1.6%, against a typical +5.3% across the 42 Wisconsin cities Zillow tracks.

Which nearby cities are cheaper to rent in than De Forest?

Nearby cities with lower median rent than De Forest ($1,741/mo) include Middleton ($1,584/mo), Sun Prairie ($1,636/mo), and Fitchburg ($1,661/mo).
Income Affordability
29%
AFFORDABLE

At $1,741/mo, rent takes ~29% of US median household income ($72,000/yr). The standard benchmark is 30%.

De Forest 29%Benchmark 30%
State income tax3.5–7.65%
Run the De Forest affordability calculator →
Lowest-rent ZIP codes in De Forest
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near De Forest, WI

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