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City Report · WI

Superior

Pop. 653·41st most expensive in Wisconsin·Superior rents have dropped 5.5%, currently a renter's market
Median rent (all units)
$1,248/mo
Year-over-Year
-5.5%
Month-over-Month
-3.9%
vs US Median
-$717
Falling (Monthly)
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Most AffordableMost Expensive
Superior · $1,248
More affordable than 90% of US cities · National median $1,965/mo
Affordability
21% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $1,248/mo, rent takes about 21% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$50,000/yr
Local median income
$70,694/yr
Based on the 30%-of-income rule using Superior's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$720
1 BR
$830
2 BR
$1,050
3 BR
$1,420
4 BR+
$1,760
Research median
$1,050/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$14,976/yr
At $1,248/mo median
Rent Market Meter
Strong Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are down 5.5% year-over-year. Push hard on price, concessions, and lease terms.
Based on rent-price momentum (-5.5% YoY, -3.9% MoM), not inventory.
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Demographics

Who lives here

Superior, WI is majority owner-occupied, has a large retiree population, 27.8% of residents hold a bachelor's degree or higher.

Population
653
Median income
$70,694
Median age
51.6
Renters
32.2%
Age distribution
15.6%
16.1%
20.1%
15.5%
32.8%
Under 1815.6%
18–3416.1%
35–5420.1%
55–6415.5%
65+32.8%
Gender
50.8%
49.2%
Male50.8%
Female49.2%
Race & ethnicity
94.6%
White94.6%
Hispanic1.8%
Asian0.5%
Other2.8%
Education (25+)
37.5%
29%
27.8%
No HS diploma5.7%
HS diploma37.5%
Some college29%
Bachelor's+27.8%
Housing tenure
67.8%
32.2%
Owner67.8%
Renter32.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Superior, WI has changed in 5 years

Income
$59,276 → $70,694
up 19.3%
Population
696 → 653
down 6.2%
Renter share
42.5% → 32.2%
-10.3 pts
Bachelor's+
20.3% → 27.8%
+7.5 pts
Median age
47.2 → 51.6
+4.4 yrs

On the earnings side, the typical household in Superior, WI now reports about $70,694, up from $59,276 in 2021. Census counts show Superior, WI losing about 43 residents over the five-year window, down 6.2% on net. The renter share has eased from 42.5% to 32.2%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 20.3% to 27.8% across the same window.

Community

Discussions about Superior

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View Superior rent history (2015–2026) →
Salary vs rent

Can you afford rent in Superior on your salary?

At $1,248/mo, how Superior rent compares to typical pay (30% rule).

By apartment size

Superior rent by bedroom count

Median rent for each apartment size in Superior. Click any size for full breakdown.

Local insights

Tips for renters in Superior

About renting in Superior, WI

Last updated: July 20, 2026

The median rent in Superior is $1,248/mo as of July 2026. A studio apartment averages $720/mo while a 2-bedroom runs $1,050/mo. One-bedroom apartments average $830/mo and 3-bedroom units go for $1,420/mo.

At 21% of local median household income ($70,694/yr), Superior ranks as affordable compared to the national benchmark of 30%. Rents have decreased 5.5% over the past year.

FAQ

Frequently asked questions

Is Superior an affordable city for renters?

Superior is considered very affordable for renters. At $1,248/mo, rent takes approximately 21% of the local median household income ($70,694/yr). The standard benchmark is 30%. Superior falls comfortably within that range.

How much income do you need to rent in Superior?

To keep rent at or below 30% of gross income, you would need to earn at least $50,000/year (~$24/hour full-time) to afford the median rent of $1,248/mo in Superior. The local median household income is $70,694/yr, meaning the typical Superior household meets that threshold.

Is rent going up or down in Superior?

Rent in Superior has decreased 5.5% over the past year as of July 2026, offering some relief compared to 12 months ago.

How does Superior rent compare to other cities in Wisconsin?

Superior is middle-of-the-pack for Wisconsin for rent, ranking #41 out of 62 tracked cities at $1,248/mo.

What percentage of Superior residents rent vs. own?

According to Census data, approximately 32.2% of Superior households are renters, while 67.8% are owner-occupied. Superior leans toward homeownership, which can mean a smaller rental inventory.

How does Superior rent compare to the national average?

Superior's median rent of $1,248/mo is $717 (36%) below the US national median of $1,965/mo. Within Wisconsin, it ranks #41 out of 62 tracked cities.
Income Affordability
21%
VERY AFFORDABLE

At $1,248/mo, rent takes ~21% of Superior's median household income ($70,694/yr). The standard benchmark is 30%.

Superior 21%Benchmark 30%
State income tax3.5–7.65%
Run the Superior affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Superior, WI

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