City Report · WI

Superior

Pop. 653·50th most expensive in Wisconsin·Superior rents are up 15.1% over the past year
Median rent (all units)
$1,126/mo
Year-over-Year
+15.1%
Month-over-Month
+2.6%
vs US Median
-$806
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Superior · $1,126
More affordable than 95% of US cities · National median $1,932/mo
Rent Reality Score
43/100
Fairly priced
OverheatedFairGreat value

Rents are 4% above what Superior's 10-year trend predicts — running hotter than its own history.

Actual rent
$1,126/mo
Expected by trend
$1,088/mo
The Rent Reality Score compares today's median rent to where Superior's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$720
1 BR
$830
2 BR
$1,050
3 BR
$1,420
4 BR+
$1,760
Fair Market Rent (HUD)
$1,050/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,126 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Superior is at its highest level since Zillow's records here began in October 2023.

Past year vs. the rest of Wisconsin

Rent in Superior changed +15.1% over the year to September 2026. Across the 42 Wisconsin cities Zillow tracks, the typical change was +5.3%.

Recent direction

Rent has risen 5 months in a row, and rose in 10 of the last 12 months.

What a typical income covers

30% of the median household income ($70,694) is $1,767 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,760).

From Zillow's monthly rent index (ZORI) for Superior. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$13,512/yr
At $1,126/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 15.1% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+15.1% YoY, +2.6% MoM), not inventory.
Rent check

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Demographics

Who lives here

Superior, WI is majority owner-occupied, has a large retiree population, 27.8% of residents hold a bachelor's degree or higher.

Population
653
Median income
$70,694
Median age
51.6
Renters
32.2%
Age distribution
15.6%
16.1%
20.1%
15.5%
32.8%
Under 1815.6%
18–3416.1%
35–5420.1%
55–6415.5%
65+32.8%
Gender
50.8%
49.2%
Male50.8%
Female49.2%
Race & ethnicity
94.6%
White94.6%
Hispanic1.8%
Asian0.5%
Other2.8%
Education (25+)
37.5%
29%
27.8%
No HS diploma5.7%
HS diploma37.5%
Some college29%
Bachelor's+27.8%
Housing tenure
67.8%
32.2%
Owner67.8%
Renter32.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Superior, WI has changed in 5 years

Income
$59,276 → $70,694
up 19.3%
Population
696 → 653
down 6.2%
Renter share
42.5% → 32.2%
-10.3 pts
Bachelor's+
20.3% → 27.8%
+7.5 pts
Median age
47.2 → 51.6
+4.4 yrs

On the earnings side, the typical household in Superior, WI now reports about $70,694, up from $59,276 in 2021. Census counts show Superior, WI losing about 43 residents over the five-year window, down 6.2% on net. The renter share has eased from 42.5% to 32.2%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 20.3% to 27.8% across the same window.

Community

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View Superior rent history (2015–2026) →
Salary vs rent

Can you afford rent in Superior on your salary?

At $1,126/mo, how Superior rent compares to typical pay (30% rule).

By apartment size

Superior rent by bedroom count

Median rent for each apartment size in Superior. Click any size for full breakdown.

Local insights

Tips for renters in Superior

About renting in Superior, WI

Last updated: October 17, 2026

The median rent in Superior is $1,126/mo as of October 2026. A studio apartment averages $720/mo while a 2-bedroom runs $1,050/mo. One-bedroom apartments average $830/mo and 3-bedroom units go for $1,420/mo.

At 19% of local median household income ($70,694/yr), Superior ranks as affordable compared to the national benchmark of 30%. Rents have increased 15.1% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Superior?

To keep rent at or below 30% of gross income, you would need to earn at least $45,000/year (about $22/hour full-time) to afford the median rent of $1,126/mo in Superior. The local median household income is $70,694/yr, so the typical household meets that bar.

Is rent going up or down in Superior?

Rent in Superior has risen 15.1% over the past year as of September 2026. That is the highest level since Zillow's records here began in October 2023.

How does Superior rent compare to other cities in Wisconsin?

Superior is one of the more affordable among Wisconsin cities for rent, ranking #50 of 56 tracked cities at $1,126/mo. Over the year to September 2026, rent in Superior changed +15.1%, against a typical +5.3% across the 42 Wisconsin cities Zillow tracks.
Income Affordability
19%
VERY AFFORDABLE

At $1,126/mo, rent takes ~19% of Superior's median household income ($70,694/yr). The standard benchmark is 30%.

Superior 19%Benchmark 30%
State income tax3.5–7.65%
Run the Superior affordability calculator →
Lowest-rent ZIP codes in Superior
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Superior, WI

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