City Report · WI

Tomah

Pop. 9,532·40th most expensive in Wisconsin·Tomah rents are up 15.3% over the past year
Median rent (all units)
$1,222/mo
Year-over-Year
+15.3%
Month-over-Month
+1.8%
vs US Median
-$710
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Tomah · $1,222
More affordable than 91% of US cities · National median $1,932/mo
Affordability
29% of income
AFFORDABLE
0%30% benchmark60%+

At $1,222/mo, rent takes about 29% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$49,000/yr
Local median income
$51,274/yr
Based on the 30%-of-income rule using Tomah's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$740
1 BR
$870
2 BR
$1,080
3 BR
$1,400
4 BR+
$1,550
Fair Market Rent (HUD)
$1,080/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,222 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Wisconsin

Rent in Tomah changed +15.3% over the year to September 2026. Across the 42 Wisconsin cities Zillow tracks, the typical change was +5.3%.

Recent direction

Rent has risen 10 months in a row, and rose in 10 of the last 12 months.

What a typical income covers

30% of the median household income ($51,274) is $1,282 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,080); a 3-bedroom is $1,400.

From Zillow's monthly rent index (ZORI) for Tomah. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$14,664/yr
At $1,222/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 15.3% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+15.3% YoY, +1.8% MoM), not inventory.
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Demographics

Who lives here

Tomah, WI is majority owner-occupied, has a large retiree population, has a median income below the national average, 24.2% of residents hold a bachelor's degree or higher.

Population
9,532
Median income
$51,274
Median age
41.8
Renters
44.8%
Age distribution
22.4%
20.7%
20.7%
15.4%
20.8%
Under 1822.4%
18–3420.7%
35–5420.7%
55–6415.4%
65+20.8%
Gender
51%
49%
Male51%
Female49%
Race & ethnicity
91.6%
White91.6%
Black2.1%
Hispanic4.7%
Asian0.8%
Other0.7%
Education (25+)
29.7%
36.8%
24.2%
No HS diploma9.3%
HS diploma29.7%
Some college36.8%
Bachelor's+24.2%
Housing tenure
55.2%
44.8%
Owner55.2%
Renter44.8%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Tomah, WI has changed in 5 years

Income
$51,661 → $51,274
down 0.7%
Population
9,515 → 9,532
up 0.2%
Renter share
46.9% → 44.8%
-2.1 pts
Bachelor's+
26.3% → 24.2%
-2.1 pts
Median age
41.3 → 41.8
+0.5 yrs

Household income in the area moved from $51,661 to $51,274 across the same window, down 0.7% versus 2021. Renters now make up 44.8% of households, compared with 46.9% five years ago. College-educated residents now make up 24.2% of adults here, versus 26.3% in 2021.

Community

Discussions about Tomah

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View Tomah rent history (2015–2026) →
Salary vs rent

Can you afford rent in Tomah on your salary?

At $1,222/mo, how Tomah rent compares to typical pay (30% rule).

By apartment size

Tomah rent by bedroom count

Median rent for each apartment size in Tomah. Click any size for full breakdown.

Local insights

Tips for renters in Tomah

About renting in Tomah, WI

Last updated: October 17, 2026

The median rent in Tomah is $1,222/mo as of October 2026. A studio apartment averages $740/mo while a 2-bedroom runs $1,080/mo. One-bedroom apartments average $870/mo and 3-bedroom units go for $1,400/mo.

At 29% of local median household income ($51,274/yr), Tomah ranks as affordable compared to the national benchmark of 30%. Rents have increased 15.3% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Tomah?

To keep rent at or below 30% of gross income, you would need to earn at least $49,000/year (about $24/hour full-time) to afford the median rent of $1,222/mo in Tomah. The local median household income is $51,274/yr, so the typical household meets that bar.

Is rent going up or down in Tomah?

Rent in Tomah has risen 15.3% over the past year.

How does Tomah rent compare to other cities in Wisconsin?

Tomah is one of the more affordable among Wisconsin cities for rent, ranking #40 of 56 tracked cities at $1,222/mo. Over the year to September 2026, rent in Tomah changed +15.3%, against a typical +5.3% across the 42 Wisconsin cities Zillow tracks.

Which nearby cities are cheaper to rent in than Tomah?

Nearby cities with lower median rent than Tomah ($1,222/mo) include Wisconsin Rapids ($1,041/mo), and Marshfield ($1,164/mo).
Income Affordability
29%
AFFORDABLE

At $1,222/mo, rent takes ~29% of Tomah's median household income ($51,274/yr). The standard benchmark is 30%.

Tomah 29%Benchmark 30%
State income tax3.5–7.65%
Run the Tomah affordability calculator →
Lowest-rent ZIP codes in Tomah
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Tomah, WI

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