City Report · WI

Wisconsin Rapids

Pop. 18,722·53rd most expensive in Wisconsin·Wisconsin Rapids rents are up 7.0% over the past year
Median rent (all units)
$1,041/mo
Year-over-Year
+7.0%
Month-over-Month
-0.4%
vs US Median
-$891
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Wisconsin Rapids · $1,041
More affordable than 97% of US cities · National median $1,932/mo
Affordability
23% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $1,041/mo, rent takes about 23% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$42,000/yr
Local median income
$55,253/yr
Based on the 30%-of-income rule using Wisconsin Rapids's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$715
1 BR
$770
2 BR
$1,010
3 BR
$1,290
4 BR+
$1,340
Fair Market Rent (HUD)
$1,010/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,041 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Wisconsin

Rent in Wisconsin Rapids changed +7.0% over the year to September 2026. Across the 42 Wisconsin cities Zillow tracks, the typical change was +5.3%.

Recent direction

Rent rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($55,253) is $1,381 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,340).

From Zillow's monthly rent index (ZORI) for Wisconsin Rapids. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$12,492/yr
At $1,041/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 7.0% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+7.0% YoY, -0.4% MoM), not inventory.
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Demographics

Who lives here

Wisconsin Rapids, WI is majority owner-occupied, has a median income below the national average, 18.1% of residents hold a bachelor's degree or higher.

Population
18,722
Median income
$55,253
Median age
38.3
Renters
43.9%
Age distribution
23.4%
22.2%
22.5%
12.4%
19.6%
Under 1823.4%
18–3422.2%
35–5422.5%
55–6412.4%
65+19.6%
Gender
47.4%
52.6%
Male47.4%
Female52.6%
Race & ethnicity
90.1%
White90.1%
Black0.8%
Hispanic3.6%
Asian2.3%
Other3.1%
Education (25+)
38.8%
37.6%
18.1%
No HS diploma5.4%
HS diploma38.8%
Some college37.6%
Bachelor's+18.1%
Housing tenure
56.1%
43.9%
Owner56.1%
Renter43.9%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Wisconsin Rapids, WI has changed in 5 years

Income
$46,644 → $55,253
up 18.5%
Population
18,711 → 18,722
up 0.1%
Renter share
46.1% → 43.9%
-2.2 pts
Bachelor's+
14.7% → 18.1%
+3.4 pts

Census figures show median household income at $55,253 today, compared with $46,644 five years earlier. About 43.9% of households rent today, against 46.1% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 14.7% to 18.1%.

Community

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View Wisconsin Rapids rent history (2015–2026) →
Salary vs rent

Can you afford rent in Wisconsin Rapids on your salary?

At $1,041/mo, how Wisconsin Rapids rent compares to typical pay (30% rule).

By apartment size

Wisconsin Rapids rent by bedroom count

Median rent for each apartment size in Wisconsin Rapids. Click any size for full breakdown.

Local insights

Tips for renters in Wisconsin Rapids

About renting in Wisconsin Rapids, WI

Last updated: October 17, 2026

The median rent in Wisconsin Rapids is $1,041/mo as of October 2026. A studio apartment averages $715/mo while a 2-bedroom runs $1,010/mo. One-bedroom apartments average $770/mo and 3-bedroom units go for $1,290/mo.

At 23% of local median household income ($55,253/yr), Wisconsin Rapids ranks as affordable compared to the national benchmark of 30%. Rents have increased 7.0% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Wisconsin Rapids?

To keep rent at or below 30% of gross income, you would need to earn at least $42,000/year (about $20/hour full-time) to afford the median rent of $1,041/mo in Wisconsin Rapids. The local median household income is $55,253/yr, so the typical household meets that bar.

Is rent going up or down in Wisconsin Rapids?

Rent in Wisconsin Rapids has risen 7.0% over the past year.

Which Wisconsin Rapids neighborhoods have the lowest rent?

The most affordable ZIP codes in Wisconsin Rapids are 54495 ($970/mo), and 54494 ($1,074/mo). Citywide, the median rent is $1,041/mo.

How does Wisconsin Rapids rent compare to other cities in Wisconsin?

Wisconsin Rapids is one of the more affordable among Wisconsin cities for rent, ranking #53 of 56 tracked cities at $1,041/mo. Over the year to September 2026, rent in Wisconsin Rapids changed +7.0%, against a typical +5.3% across the 42 Wisconsin cities Zillow tracks.

Which nearby cities are cheaper to rent in than Wisconsin Rapids?

Nearby cities with lower median rent than Wisconsin Rapids ($1,041/mo) include Wausau ($954/mo).
Income Affordability
23%
VERY AFFORDABLE

At $1,041/mo, rent takes ~23% of Wisconsin Rapids's median household income ($55,253/yr). The standard benchmark is 30%.

Wisconsin Rapids 23%Benchmark 30%
State income tax3.5–7.65%
Run the Wisconsin Rapids affordability calculator →
Lowest-rent ZIP codes in Wisconsin Rapids
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Wisconsin Rapids, WI

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