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ZIP Code · WV

ZIP 24740

Pop. 16,498·Mercer County·18th most expensive ZIP in West Virginia
Median rent (all units)
$795/mo
Year-over-Year
Stable
Month-over-Month
-3.3%
vs US Median
-$1,170
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 24740 · $795
More affordable than 100% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$610
1 BR
$700
2 BR
$880
3 BR
$1,180
4 BR+
$1,240
Research median
$880/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$9,540/yr
At $795/mo median
Location
StateWV
CountyMercer County
Rent Market Meter
Strong Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are down 0.0% year-over-year. Push hard on price, concessions, and lease terms.
Based on rent-price momentum (+0.0% YoY, -3.3% MoM), not inventory.
Demographics

Who lives here

ZIP 24740 (Princeton, WV) is majority owner-occupied, has a large retiree population, has a median income below the national average, 22.7% of residents hold a bachelor's degree or higher.

Population
16,498
Median income
$44,793
Median age
38.7
Renters
36%
Age distribution
23.3%
22.1%
21.8%
23%
Under 1823.3%
18–3422.1%
35–5421.8%
55–649.7%
65+23%
Gender
49.6%
50.4%
Male49.6%
Female50.4%
Race & ethnicity
88.6%
White88.6%
Black3%
Hispanic1.7%
Other6.6%
Education (25+)
41.5%
26.6%
22.7%
No HS diploma9.1%
HS diploma41.5%
Some college26.6%
Bachelor's+22.7%
Housing tenure
64%
36%
Owner64%
Renter36%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 24740 in Princeton, WV has changed in 5 years

Income
$41,121 → $44,793
up 8.9%
Population
16,240 → 16,498
up 1.6%
Renter share
38.4% → 36%
-2.4 pts
Bachelor's+
20.1% → 22.7%
+2.6 pts
Median age
40.4 → 38.7
-1.7 yrs

Median household income grew from $41,121 to $44,793 between 2021 and 2024, a 8.9% shift. Headcount in the area went from 16,240 to 16,498 between 2021 and 2024, a 1.6% change. About 36% of households rent today, against 38.4% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 20.1% to 22.7%.

Community

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Local insights

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About renting in ZIP 24740

Last updated: July 20, 2026

ZIP code 24740 covers Princeton, WV. The median rent here is $795/mo as of July 2026. A 1-bedroom rents for a median of $700/mo. A 2-bedroom rents for a median of $880/mo.

At 21% of local median household income ($44,793/yr), ZIP 24740 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 24740?

As of July 20, 2026, the median monthly rent in ZIP 24740 (Princeton, WV) is $795. This is based on aggregated data from public sources and community submissions.

How does ZIP 24740 rent compare to the US average?

ZIP 24740's median rent of $795/mo is $1,170 (60%) below the US national median of $1,965/mo.

How does ZIP 24740 compare to other ZIPs in West Virginia?

ZIP 24740 is among the more affordable ZIP codes in West Virginia, ranking #18 out of 18 ZIPs at $795/mo.

How much income do you need to rent in ZIP 24740?

To keep rent at or below 30% of gross income, you would need to earn at least $32,000/year (~$15/hour full-time) to afford the median rent of $795/mo in ZIP 24740. The local median household income is $44,793/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 24740?

Rent in ZIP 24740 has been relatively stable over the past year, with a 0.0% change year over year as of July 20, 2026.

Is ZIP 24740 an affordable place to rent?

ZIP 24740 is considered very affordable for renters. At $795/mo, rent takes approximately 21% of the local median household income ($44,793/yr). The standard benchmark is 30%. ZIP 24740 falls comfortably within that range.

What percentage of ZIP 24740 residents rent vs. own?

According to Census data, approximately 36% of ZIP 24740 households are renters, while 64% are owner-occupied. ZIP 24740 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 24740 compare to the rest of Princeton?

ZIP 24740 is pricier than Princeton as a whole. At $795/mo, it's $7 above the Princeton citywide median of $788/mo.

When was rent data for ZIP 24740 last updated?

Rent data for ZIP 24740 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
21%
VERY AFFORDABLE

At $795/mo, rent takes ~21% of ZIP 24740's median household income ($44,793/yr). The standard benchmark is 30%.

ZIP 24740 21%Benchmark 30%
State income tax2.36–5.12%
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Schools nearby

Public schools near ZIP 24740 (Princeton, WV)

Recent submissions

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