ZIP Code · NC

ZIP 27104

Part of Winston-Salem, NC

Pop. 31,783·Forsyth County·197th most expensive ZIP in North Carolina

Median rent (all units)

$1,347/mo

Year-over-Year

+4.1%

Month-over-Month

+1.1%

vs US Median

-$585

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 27104 · $1,347

More affordable than 83% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$1,160

1 BR

$1,260

2 BR

$1,440

3 BR

$1,880

4 BR+

$2,220

Research median

$1,440/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 27104 is at its highest level since Zillow's records here began in November 2022.

Past year vs. the rest of North Carolina

Rent in ZIP 27104 changed +4.1% over the year to September 2026. Across the 190 North Carolina ZIP codes Zillow tracks, the typical change was +2.6%.

Recent direction

Rent has risen 4 months in a row, and rose in 10 of the last 12 months.

What a typical income covers

30% of the median household income ($81,529) is $2,038 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,880); a 4-bedroom is $2,220.

Rank in Winston-Salem

3rd cheapest of 7 ZIP codes in Winston-Salem.

Cheaper nearby

ZIP 27105, 7 miles away, rents for 17% less ($1,122/mo), about $2,700 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 27104. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$16,164/yr

At $1,347/mo median

Location

CityWinston-Salem

StateNC

CountyForsyth County

Rent Market Meter

Strong Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are up 4.1% year-over-year. Expect competition, and move quickly to lock in terms.

Based on rent-price momentum (+4.1% YoY, +1.1% MoM), not inventory.

Demographics

Who lives here

ZIP 27104 (Winston-Salem, NC) is majority owner-occupied, 59.9% of residents hold a bachelor's degree or higher.

Population

31,783

Median income

$81,529

Median age

43.6

Renters

40.4%

Age distribution

20.3%

19.6%

25.6%

14.6%

19.9%

Under 1820.3%

18–3419.6%

35–5425.6%

55–6414.6%

65+19.9%

Gender

46.1%

53.9%

Male46.1%

Female53.9%

Race & ethnicity

72.3%

14.4%

White72.3%

Black14.4%

Hispanic7.4%

Asian3.6%

Other2.4%

Education (25+)

16.1%

18.9%

59.9%

No HS diploma5.1%

HS diploma16.1%

Some college18.9%

Bachelor's+59.9%

Housing tenure

59.6%

40.4%

Owner59.6%

Renter40.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How ZIP 27104 in Winston-Salem, NC has changed in 5 years

Rent

$1,197 → $1,347

up 12.5%

Income

$71,319 → $81,529

up 14.3%

Population

29,324 → 31,783

up 8.4%

Renter share

38.8% → 40.4%

+1.6 pts

Bachelor's+

55.1% → 59.9%

+4.8 pts

Median age

44.7 → 43.6

-1.1 yrs

Five years ago, renters in ZIP 27104 in Winston-Salem, NC paid around $1,197 a month. That figure now sits near $1,347, up 12.5% from the 2023 baseline. Census figures show median household income at $81,529 today, compared with $71,319 five years earlier. Census counts show ZIP 27104 in Winston-Salem, NC adding about 2,459 residents over the five-year window, up 8.4% on net. The renter share has risen from 38.8% to 40.4%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 55.1% to 59.9% across the same window. The combined trend lines point to a market that has changed measurably from where it stood in early 2023.

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About renting in ZIP 27104

Last updated: October 17, 2026

ZIP code 27104 covers Winston-Salem, NC. The median rent here is $1,347/mo as of October 2026. A 1-bedroom rents for a median of $1,260/mo. A 2-bedroom rents for a median of $1,440/mo.

At 20% of local median household income ($81,529/yr), ZIP 27104 ranks as affordable compared to the national benchmark of 30%. Rents have increased 4.1% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 27104?

To keep rent at or below 30% of gross income, you would need to earn at least $54,000/year (about $26/hour full-time) to afford the median rent of $1,347/mo in ZIP 27104. The local median household income is $81,529/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 27104?

Rent in ZIP 27104 has risen 4.1% over the past year as of September 2026. That is the highest level since Zillow's records here began in November 2022.

How does ZIP 27104 compare to other ZIPs in North Carolina?

ZIP 27104 is one of the more affordable among North Carolina ZIP codes for rent, ranking #197 of 230 at $1,347/mo. Over the year to September 2026, rent in ZIP 27104 changed +4.1%, against a typical +2.6% across the 190 North Carolina ZIP codes Zillow tracks.