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ZIP Code · NC

ZIP 27104

Pop. 31,783·Forsyth County·192nd most expensive ZIP in North Carolina
Median rent (all units)
$1,391/mo
Year-over-Year
+9.1%
Month-over-Month
-2.5%
vs US Median
-$571
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 27104 · $1,391
More affordable than 81% of US ZIP codes · National median $1,962/mo
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Medians by bedroom

Rent by unit size

Studio
$1,160
1 BR
$1,260
2 BR
$1,440
3 BR
$1,880
4 BR+
$2,220
Research median
$1,440/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: August 17, 2026

Annual cost
$16,692/yr
At $1,391/mo median
Location
StateNC
CountyForsyth County
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (9.1% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+9.1% YoY, -2.5% MoM), not inventory.
Demographics

Who lives here

ZIP 27104 (Winston-Salem, NC) is majority owner-occupied, 59.9% of residents hold a bachelor's degree or higher.

Population
31,783
Median income
$81,529
Median age
43.6
Renters
40.4%
Age distribution
20.3%
19.6%
25.6%
14.6%
19.9%
Under 1820.3%
18–3419.6%
35–5425.6%
55–6414.6%
65+19.9%
Gender
46.1%
53.9%
Male46.1%
Female53.9%
Race & ethnicity
72.3%
14.4%
White72.3%
Black14.4%
Hispanic7.4%
Asian3.6%
Other2.4%
Education (25+)
16.1%
18.9%
59.9%
No HS diploma5.1%
HS diploma16.1%
Some college18.9%
Bachelor's+59.9%
Housing tenure
59.6%
40.4%
Owner59.6%
Renter40.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 27104 in Winston-Salem, NC has changed in 5 years

Income
$71,319 → $81,529
up 14.3%
Population
29,324 → 31,783
up 8.4%
Renter share
38.8% → 40.4%
+1.6 pts
Bachelor's+
55.1% → 59.9%
+4.8 pts
Median age
44.7 → 43.6
-1.1 yrs

Census figures show median household income at $81,529 today, compared with $71,319 five years earlier. Census counts show ZIP 27104 in Winston-Salem, NC adding about 2,459 residents over the five-year window, up 8.4% on net. The renter share has risen from 38.8% to 40.4%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 55.1% to 59.9% across the same window.

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Local insights

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About renting in ZIP 27104

Last updated: August 17, 2026

ZIP code 27104 covers Winston-Salem, NC. The median rent here is $1,391/mo as of August 2026. A 1-bedroom rents for a median of $1,260/mo. A 2-bedroom rents for a median of $1,440/mo.

At 20% of local median household income ($81,529/yr), ZIP 27104 ranks as affordable compared to the national benchmark of 30%. Rents have increased 9.1% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 27104?

As of August 17, 2026, the median monthly rent in ZIP 27104 (Winston-Salem, NC) is $1,391. This is based on aggregated data from public sources and community submissions.

How does ZIP 27104 rent compare to the US average?

ZIP 27104's median rent of $1,391/mo is $571 (29%) below the US national median of $1,962/mo.

How does ZIP 27104 compare to other ZIPs in North Carolina?

ZIP 27104 is among the more affordable ZIP codes in North Carolina, ranking #192 out of 226 ZIPs at $1,391/mo.

How much income do you need to rent in ZIP 27104?

To keep rent at or below 30% of gross income, you would need to earn at least $56,000/year (~$27/hour full-time) to afford the median rent of $1,391/mo in ZIP 27104. The local median household income is $81,529/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 27104?

Rent in ZIP 27104 has increased 9.1% over the past year as of August 17, 2026, putting upward pressure on renter budgets.

Is ZIP 27104 an affordable place to rent?

ZIP 27104 is considered very affordable for renters. At $1,391/mo, rent takes approximately 20% of the local median household income ($81,529/yr). The standard benchmark is 30%. ZIP 27104 falls comfortably within that range.

What percentage of ZIP 27104 residents rent vs. own?

According to Census data, approximately 40.4% of ZIP 27104 households are renters, while 59.6% are owner-occupied. ZIP 27104 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 27104 compare to the rest of Winston-Salem?

ZIP 27104 is more affordable than Winston-Salem overall. At $1,391/mo, it's $134 below the Winston-Salem citywide median of $1,525/mo.

When was rent data for ZIP 27104 last updated?

Rent data for ZIP 27104 reflects August 17, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
20%
VERY AFFORDABLE

At $1,391/mo, rent takes ~20% of ZIP 27104's median household income ($81,529/yr). The standard benchmark is 30%.

ZIP 27104 20%Benchmark 30%
State income tax4.5%
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