City Report · NC

Winston Salem

Pop. 252,037·99th most expensive in North Carolina·Rental market data updated monthly for Winston-Salem, NC
Median rent (all units)
$1,478/mo
Year-over-Year
+5.0%
Month-over-Month
+0.9%
vs US Median
-$454
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Winston Salem · $1,478
More affordable than 77% of US cities · National median $1,932/mo
Rent Reality Score
60/100
Good value
OverheatedFairGreat value

Rents are 5% below what Winston Salem's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,478/mo
Expected by trend
$1,554/mo
The Rent Reality Score compares today's median rent to where Winston Salem's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$954
1 BR
$1,001
2 BR
$1,173
3 BR
$1,540
4 BR+
$1,816
Fair Market Rent (HUD)
$1,173/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,478 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

December. Asking rents in Winston Salem usually run 1.3% below trend in December and 1.1% above it in July, about $35 a month apart at today's median. Based on 11 years of data.

Compared with the peak

Rent in Winston Salem is at its highest level since Zillow's records here began in January 2015.

Past year vs. the rest of North Carolina

Rent in Winston Salem changed +5.0% over the year to September 2026. Across the 94 North Carolina cities Zillow tracks, the typical change was +2.9%.

Rent vs. income since 2019

From 2019 to 2024, rent in Winston Salem rose 47.5% while median household income rose 29.5% ($45,750 to $59,268). Rent outpaced income.

Since before the pandemic

Rent in Winston Salem is 54.4% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent has risen 3 months in a row, and rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($59,268) is $1,482 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,173); a 3-bedroom is $1,540.

Spread across ZIP codes

The priciest of 7 ZIP codes in Winston Salem, 27127 ($1,715/mo), costs 1.5 times the cheapest, 27105 ($1,122/mo).

Cheaper nearby

Thomasville, 18 miles away, rents for 11% less ($1,314/mo), about $2,000 a year in savings.

From Zillow's monthly rent index (ZORI) for Winston Salem. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$17,736/yr
At $1,478/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 5.0% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+5.0% YoY, +0.9% MoM), not inventory.
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Demographics

Who lives here

Winston Salem, NC is majority owner-occupied, has a median income below the national average, 39.5% of residents hold a bachelor's degree or higher.

Population
252,037
Median income
$59,268
Median age
35.9
Renters
44.4%
Age distribution
23%
25.8%
24%
15.4%
Under 1823%
18–3425.8%
35–5424%
55–6411.9%
65+15.4%
Gender
46.6%
53.4%
Male46.6%
Female53.4%
Race & ethnicity
46.1%
32.1%
18.2%
White46.1%
Black32.1%
Hispanic18.2%
Asian2.3%
Other1.4%
Education (25+)
22.8%
26.8%
39.5%
No HS diploma10.9%
HS diploma22.8%
Some college26.8%
Bachelor's+39.5%
Housing tenure
55.6%
44.4%
Owner55.6%
Renter44.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Winston Salem, NC has changed in 5 years

Rent
$1,060 → $1,478
up 39.4%
Income
$50,204 → $59,268
up 18.1%
Population
247,917 → 252,037
up 1.7%
Renter share
45.8% → 44.4%
-1.4 pts
Bachelor's+
34.6% → 39.5%
+4.9 pts

The median rent in Winston Salem, NC stood at $1,060 in 2021 and currently runs about $1,478, reflecting a 39.4% increase over the period. Median household income rose from $50,204 to $59,268 between 2021 and 2024, a 18.1% shift. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has grown by 1.7% since 2021, moving from about 247,917 residents to roughly 252,037. College-educated residents now make up 39.5% of adults here, versus 34.6% in 2021. Taken together, the five-year picture in Winston Salem, NC reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

Community

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View Winston Salem rent history (2015–2026) →
Salary vs rent

Can you afford rent in Winston Salem on your salary?

At $1,478/mo, how Winston Salem rent compares to typical pay (30% rule).

By apartment size

Winston Salem rent by bedroom count

Median rent for each apartment size in Winston Salem. Click any size for full breakdown.

Local insights

Tips for renters in Winston Salem

About renting in Winston Salem, NC

Last updated: October 17, 2026

The median rent in Winston Salem is $1,478/mo as of October 2026. A studio apartment averages $954/mo while a 2-bedroom runs $1,173/mo. One-bedroom apartments average $1,001/mo and 3-bedroom units go for $1,540/mo.

At 30% of local median household income ($59,268/yr), Winston Salem ranks as moderate compared to the national benchmark of 30%. Rents have increased 5.0% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Winston Salem?

To keep rent at or below 30% of gross income, you would need to earn at least $59,000/year (about $28/hour full-time) to afford the median rent of $1,478/mo in Winston Salem. The local median household income is $59,268/yr, so the typical household meets that bar.

Is rent going up or down in Winston Salem?

Rent in Winston Salem has risen 5.0% over the past year as of September 2026. That is the highest level since Zillow's records here began in January 2015.

When is the cheapest time to rent in Winston Salem?

Asking rents in Winston Salem are usually lowest in December, about 1.3% below their yearly trend, and highest in July, about 1.1% above it. At today's median that is a gap of roughly $35 a month. This pattern comes from 11 years of Zillow rent data.

Has rent outpaced income in Winston Salem?

Yes. From 2019 to 2024, rent in Winston Salem rose 47.5% while median household income rose 29.5%, from $45,750 to $59,268. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

Which Winston Salem neighborhoods have the lowest rent?

The most affordable ZIP codes in Winston Salem are 27105 ($1,122/mo), 27106 ($1,327/mo), and 27104 ($1,347/mo). Citywide, the median rent is $1,478/mo.

How does Winston Salem rent compare to other cities in North Carolina?

Winston Salem is one of the more affordable among North Carolina cities for rent, ranking #99 of 129 tracked cities at $1,478/mo. Over the year to September 2026, rent in Winston Salem changed +5.0%, against a typical +2.9% across the 94 North Carolina cities Zillow tracks.

Which nearby cities are cheaper to rent in than Winston Salem?

Nearby cities with lower median rent than Winston Salem ($1,478/mo) include High Point ($1,418/mo).
Income Affordability
30%
MODERATE

At $1,478/mo, rent takes ~30% of Winston Salem's median household income ($59,268/yr). The standard benchmark is 30%.

Winston Salem 30%Benchmark 30%
State income tax4.5%
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Lowest-rent ZIP codes in Winston Salem
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Winston Salem, NC

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