ZIP Code · NC

ZIP 27540

Pop. 47,771·Wake County·64th most expensive ZIP in North Carolina
Median rent (all units)
$1,816/mo
Year-over-Year
+2.4%
Month-over-Month
+0.4%
vs US Median
-$116
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
ZIP 27540 · $1,816
More expensive than 50% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$1,438
1 BR
$1,501
2 BR
$1,649
3 BR
$2,072
4 BR+
$2,767
Research median
$1,649/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

May. Asking rents in ZIP 27540 usually run 0.6% below trend in May and 0.5% above it in December, about $20 a month apart at today's median. Based on 7 years of data.

Compared with the peak

Rent in ZIP 27540 is at its highest level since Zillow's records here began in December 2018.

Past year vs. the rest of North Carolina

Rent in ZIP 27540 changed +2.4% over the year to September 2026. Across the 190 North Carolina ZIP codes Zillow tracks, the typical change was +2.6%.

Rent vs. income since 2019

From 2019 to 2024, rent in ZIP 27540 rose 32.1% while median household income rose 17.9% ($109,404 to $128,989). Rent outpaced income.

Since before the pandemic

Rent in ZIP 27540 is 37.1% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($128,989) is $3,225 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($2,650); a 4-bedroom is $3,540.

From Zillow's monthly rent index (ZORI) for ZIP 27540. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$21,792/yr
At $1,816/mo median
Location
StateNC
CountyWake County
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (2.4% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+2.4% YoY, +0.4% MoM), not inventory.
Demographics

Who lives here

ZIP 27540 (Holly Springs, NC) is majority owner-occupied, has a large share of families with children, has a median income above the national average, 64.4% of residents hold a bachelor's degree or higher.

Population
47,771
Median income
$128,989
Median age
36.8
Renters
19.4%
Age distribution
31.8%
14.9%
34.3%
Under 1831.8%
18–3414.9%
35–5434.3%
55–649.4%
65+9.6%
Gender
48.7%
51.3%
Male48.7%
Female51.3%
Race & ethnicity
73.7%
White73.7%
Black8.2%
Hispanic6.1%
Asian7.8%
Other4.2%
Education (25+)
21.7%
64.4%
No HS diploma4.6%
HS diploma9.3%
Some college21.7%
Bachelor's+64.4%
Housing tenure
80.6%
19.4%
Owner80.6%
Renter19.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 27540 in Holly Springs, NC has changed in 5 years

Rent
$1,428 → $1,816
up 27.2%
Income
$112,073 → $128,989
up 15.1%
Population
42,883 → 47,771
up 11.4%
Renter share
17.5% → 19.4%
+1.9 pts
Bachelor's+
57.9% → 64.4%
+6.5 pts
Median age
35.6 → 36.8
+1.2 yrs

The median rent in ZIP 27540 in Holly Springs, NC stood at $1,428 in 2021 and currently runs about $1,816, reflecting a 27.2% increase over the period. Local incomes tracked alongside that move, going from a median of $112,073 in 2021 to $128,989 more recently. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has grown by 11.4% since 2021, moving from about 42,883 residents to roughly 47,771. Renters now make up 19.4% of households, compared with 17.5% five years ago. College-educated residents now make up 64.4% of adults here, versus 57.9% in 2021. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the ZIP 27540 in Holly Springs, NC market of 2021.

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About renting in ZIP 27540

Last updated: October 17, 2026

ZIP code 27540 covers Holly Springs, NC. The median rent here is $1,816/mo as of October 2026. A 1-bedroom rents for a median of $1,501/mo. A 2-bedroom rents for a median of $1,649/mo.

At 17% of local median household income ($128,989/yr), ZIP 27540 ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.4% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 27540?

To keep rent at or below 30% of gross income, you would need to earn at least $73,000/year (about $35/hour full-time) to afford the median rent of $1,816/mo in ZIP 27540. The local median household income is $128,989/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 27540?

Rent in ZIP 27540 has risen 2.4% over the past year as of September 2026. That is the highest level since Zillow's records here began in December 2018.

When is the cheapest time to rent in ZIP 27540?

Asking rents in ZIP 27540 are usually lowest in May, about 0.6% below their yearly trend, and highest in December, about 0.5% above it. At today's median that is a gap of roughly $20 a month. This pattern comes from 7 years of Zillow rent data.

Has rent outpaced income in ZIP 27540?

Yes. From 2019 to 2024, rent in ZIP 27540 rose 32.1% while median household income rose 17.9%, from $109,404 to $128,989. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does ZIP 27540 compare to other ZIPs in North Carolina?

ZIP 27540 is one of the pricier among North Carolina ZIP codes for rent, ranking #64 of 230 at $1,816/mo. Over the year to September 2026, rent in ZIP 27540 changed +2.4%, against a typical +2.6% across the 190 North Carolina ZIP codes Zillow tracks.

How does ZIP 27540 compare to the rest of Holly Springs?

At $1,816/mo, ZIP 27540 is $74 below the Holly Springs citywide median of $1,890/mo.
Income Affordability
17%
VERY AFFORDABLE

At $1,816/mo, rent takes ~17% of ZIP 27540's median household income ($128,989/yr). The standard benchmark is 30%.

ZIP 27540 17%Benchmark 30%
State income tax4.5%
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Schools nearby

Public schools near ZIP 27540 (Holly Springs, NC)

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