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ZIP Code · NC

ZIP 27896

Part of Wilson, NC
Pop. 19,455·Wilson County·95th most expensive ZIP in North Carolina
Median rent (all units)
$1,718/mo
Year-over-Year
Stable
Month-over-Month
+3.4%
vs US Median
-$247
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 27896 · $1,718
More affordable than 57% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$900
1 BR
$900
2 BR
$1,170
3 BR
$1,490
4 BR+
$1,760
Research median
$1,170/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$20,616/yr
At $1,718/mo median
Location
CityWilson
StateNC
CountyWilson County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 0.0% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+0.0% YoY, +3.4% MoM), not inventory.
Demographics

Who lives here

ZIP 27896 (Wilson, NC) is majority owner-occupied, has a large retiree population, 36.2% of residents hold a bachelor's degree or higher.

Population
19,455
Median income
$75,696
Median age
44.6
Renters
27.7%
Age distribution
19.4%
18.9%
27.7%
14%
20.1%
Under 1819.4%
18–3418.9%
35–5427.7%
55–6414%
65+20.1%
Gender
49.7%
50.3%
Male49.7%
Female50.3%
Race & ethnicity
61.1%
23.8%
White61.1%
Black23.8%
Hispanic8.9%
Asian2.9%
Other3.3%
Education (25+)
27.5%
28.7%
36.2%
No HS diploma7.6%
HS diploma27.5%
Some college28.7%
Bachelor's+36.2%
Housing tenure
72.3%
27.7%
Owner72.3%
Renter27.7%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 27896 in Wilson, NC has changed in 5 years

Income
$61,077 → $75,696
up 23.9%
Population
19,123 → 19,455
up 1.7%
Renter share
26.3% → 27.7%
+1.4 pts
Bachelor's+
30.7% → 36.2%
+5.5 pts
Median age
42.9 → 44.6
+1.7 yrs

On the earnings side, the typical household in ZIP 27896 in Wilson, NC now reports about $75,696, up from $61,077 in 2021. Census counts show ZIP 27896 in Wilson, NC adding about 332 residents over the five-year window, up 1.7% on net. Bachelor's-degree-or-higher attainment moved from 30.7% to 36.2% across the same window.

Community

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Local insights

Tips for renters in ZIP 27896

About renting in ZIP 27896

Last updated: July 20, 2026

ZIP code 27896 covers Wilson, NC. The median rent here is $1,718/mo as of July 2026. A 1-bedroom rents for a median of $900/mo. A 2-bedroom rents for a median of $1,170/mo.

At 27% of local median household income ($75,696/yr), ZIP 27896 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 27896?

As of July 20, 2026, the median monthly rent in ZIP 27896 (Wilson, NC) is $1,718. This is based on aggregated data from public sources and community submissions.

How does ZIP 27896 rent compare to the US average?

ZIP 27896's median rent of $1,718/mo is $247 (13%) below the US national median of $1,965/mo.

How does ZIP 27896 compare to other ZIPs in North Carolina?

ZIP 27896 falls in the middle range for North Carolina, ranking #95 out of 227 ZIPs at $1,718/mo.

How much income do you need to rent in ZIP 27896?

To keep rent at or below 30% of gross income, you would need to earn at least $69,000/year (~$33/hour full-time) to afford the median rent of $1,718/mo in ZIP 27896. The local median household income is $75,696/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 27896?

Rent in ZIP 27896 has been relatively stable over the past year, with a 0.0% change year over year as of July 20, 2026.

Is ZIP 27896 an affordable place to rent?

ZIP 27896 is considered affordable for renters. At $1,718/mo, rent takes approximately 27% of the local median household income ($75,696/yr). The standard benchmark is 30%. ZIP 27896 falls comfortably within that range.

What percentage of ZIP 27896 residents rent vs. own?

According to Census data, approximately 27.7% of ZIP 27896 households are renters, while 72.3% are owner-occupied. ZIP 27896 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 27896 compare to the rest of Wilson?

ZIP 27896 is pricier than Wilson as a whole. At $1,718/mo, it's $260 above the Wilson citywide median of $1,458/mo.

When was rent data for ZIP 27896 last updated?

Rent data for ZIP 27896 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
27%
AFFORDABLE

At $1,718/mo, rent takes ~27% of ZIP 27896's median household income ($75,696/yr). The standard benchmark is 30%.

ZIP 27896 27%Benchmark 30%
State income tax4.5%
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Schools nearby

Public schools near ZIP 27896 (Wilson, NC)

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