ZIP Code · NC

ZIP 28301

Part of Fayetteville, NC

Pop. 16,798·Cumberland County·184th most expensive ZIP in North Carolina

Median rent (all units)

$1,401/mo

Year-over-Year

+1.3%

Month-over-Month

-0.8%

vs US Median

-$531

Reported rents

Falling (Monthly)

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Most AffordableMost Expensive

ZIP 28301 · $1,401

More affordable than 80% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$980

1 BR

$990

2 BR

$1,120

3 BR

$1,520

4 BR+

$1,880

Research median

$1,120/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 28301 is 1.5% below its high of $1,423 in June 2026, at $1,401 as of September 2026.

Past year vs. the rest of North Carolina

Rent in ZIP 28301 changed +1.3% over the year to September 2026. Across the 190 North Carolina ZIP codes Zillow tracks, the typical change was +2.6%.

Recent direction

Rent has fallen 3 months in a row, and rose in 6 of the last 12 months.

What a typical income covers

30% of the median household income ($39,198) is $980 a month. That covers HUD's Fair Market Rent for up to a studio ($980); a 1-bedroom is $990.

Rank in Fayetteville

6th cheapest of 8 ZIP codes in Fayetteville.

From Zillow's monthly rent index (ZORI) for ZIP 28301. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$16,812/yr

At $1,401/mo median

Location

CityFayetteville

StateNC

CountyCumberland County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (+1.3% YoY, -0.8% MoM), not inventory.

Demographics

Who lives here

ZIP 28301 (Fayetteville, NC) is majority renter-occupied, skews toward younger working-age adults, has a median income below the national average, 19.1% of residents hold a bachelor's degree or higher.

Population

16,798

Median income

$39,198

Median age

34.7

Renters

64.7%

Age distribution

19.7%

30.7%

21.3%

17.5%

Under 1819.7%

18–3430.7%

35–5421.3%

55–6410.8%

65+17.5%

Gender

46%

54%

Male46%

Female54%

Race & ethnicity

16.6%

71.3%

White16.6%

Black71.3%

Hispanic5.1%

Asian0.6%

Other6.4%

Education (25+)

34.2%

35.9%

19.1%

No HS diploma10.8%

HS diploma34.2%

Some college35.9%

Bachelor's+19.1%

Housing tenure

35.3%

64.7%

Owner35.3%

Renter64.7%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How ZIP 28301 in Fayetteville, NC has changed in 5 years

Rent

$1,160 → $1,401

up 20.8%

Income

$30,660 → $39,198

up 27.8%

Population

16,365 → 16,798

up 2.6%

Renter share

64.5% → 64.7%

+0.2 pts

Bachelor's+

16.8% → 19.1%

+2.3 pts

Median age

33.7 → 34.7

+1.0 yrs

Across the past five years, the going rent in ZIP 28301 in Fayetteville, NC has shifted from $1,160 to $1,401, up 20.8% since 2022. Local incomes tracked alongside that move, going from a median of $30,660 in 2021 to $39,198 more recently. With wages climbing faster than rent over the same window, renters here have a bit more breathing room than they did five years back. Census counts show ZIP 28301 in Fayetteville, NC adding about 433 residents over the five-year window, up 2.6% on net. Bachelor's-degree-or-higher attainment moved from 16.8% to 19.1% across the same window. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the ZIP 28301 in Fayetteville, NC market of 2022.

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About renting in ZIP 28301

Last updated: October 17, 2026

ZIP code 28301 covers Fayetteville, NC. The median rent here is $1,401/mo as of October 2026. A 1-bedroom rents for a median of $990/mo. A 2-bedroom rents for a median of $1,120/mo.

At 43% of local median household income ($39,198/yr), ZIP 28301 ranks as moderate compared to the national benchmark of 30%. Rents have increased 1.3% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 28301?

To keep rent at or below 30% of gross income, you would need to earn at least $56,000/year (about $27/hour full-time) to afford the median rent of $1,401/mo in ZIP 28301. The local median household income is $39,198/yr, so the typical household falls short of that bar.

Is rent going up or down in ZIP 28301?

Rent in ZIP 28301 has risen 1.3% over the past year as of September 2026. It sits 1.5% below its high of $1,423 in June 2026.

How does ZIP 28301 compare to other ZIPs in North Carolina?

ZIP 28301 is one of the more affordable among North Carolina ZIP codes for rent, ranking #184 of 230 at $1,401/mo. Over the year to September 2026, rent in ZIP 28301 changed +1.3%, against a typical +2.6% across the 190 North Carolina ZIP codes Zillow tracks.