ZIP Code · NC

ZIP 28304

Part of Fayetteville, NC

Pop. 37,140·Cumberland County·194th most expensive ZIP in North Carolina

Median rent (all units)

$1,351/mo

Year-over-Year

+5.5%

Month-over-Month

+0.8%

vs US Median

-$581

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 28304 · $1,351

More affordable than 83% of US ZIP codes · National median $1,932/mo

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,250

1 BR

$1,280

2 BR

$1,440

3 BR

$1,920

4 BR+

$2,380

Research median

$1,440/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 28304 is at its highest level since Zillow's records here began in July 2021.

Past year vs. the rest of North Carolina

Rent in ZIP 28304 changed +5.5% over the year to September 2026. Across the 190 North Carolina ZIP codes Zillow tracks, the typical change was +2.6%.

Recent direction

Rent has risen 6 months in a row, and rose in 10 of the last 12 months.

What a typical income covers

30% of the median household income ($58,563) is $1,464 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,440); a 3-bedroom is $1,920.

Rank in Fayetteville

4th cheapest of 8 ZIP codes in Fayetteville.

From Zillow's monthly rent index (ZORI) for ZIP 28304. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$16,212/yr

At $1,351/mo median

Location

CityFayetteville

StateNC

CountyCumberland County

Rent Market Meter

Strong Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are up 5.5% year-over-year. Expect competition, and move quickly to lock in terms.

Based on rent-price momentum (+5.5% YoY, +0.8% MoM), not inventory.

Demographics

Who lives here

ZIP 28304 (Fayetteville, NC) is majority owner-occupied, has a median income below the national average, 26% of residents hold a bachelor's degree or higher.

Population

37,140

Median income

$58,563

Median age

34.6

Renters

44.6%

Age distribution

23.9%

26.8%

22.3%

12.1%

14.9%

Under 1823.9%

18–3426.8%

35–5422.3%

55–6412.1%

65+14.9%

Gender

48.4%

51.6%

Male48.4%

Female51.6%

Race & ethnicity

37.8%

39.4%

13.7%

White37.8%

Black39.4%

Hispanic13.7%

Asian2.9%

Other6.3%

Education (25+)

29%

36.9%

26%

No HS diploma8.1%

HS diploma29%

Some college36.9%

Bachelor's+26%

Housing tenure

55.4%

44.6%

Owner55.4%

Renter44.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How ZIP 28304 in Fayetteville, NC has changed in 5 years

Rent

$1,084 → $1,351

up 24.6%

Income

$51,622 → $58,563

up 13.4%

Population

35,829 → 37,140

up 3.7%

Renter share

46.4% → 44.6%

-1.8 pts

Bachelor's+

25.1% → 26%

+0.9 pts

Median age

35.8 → 34.6

-1.2 yrs

Five years ago, renters in ZIP 28304 in Fayetteville, NC paid around $1,084 a month. That figure now sits near $1,351, up 24.6% from the 2022 baseline. Census figures show median household income at $58,563 today, compared with $51,622 five years earlier. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show ZIP 28304 in Fayetteville, NC adding about 1,311 residents over the five-year window, up 3.7% on net. The renter share has eased from 46.4% to 44.6%, with owner-occupied housing accounting for the remainder. The combined trend lines point to a market that has changed measurably from where it stood in early 2022.

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Local insights

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About renting in ZIP 28304

Last updated: October 17, 2026

ZIP code 28304 covers Fayetteville, NC. The median rent here is $1,351/mo as of October 2026. A 1-bedroom rents for a median of $1,280/mo. A 2-bedroom rents for a median of $1,440/mo.

At 28% of local median household income ($58,563/yr), ZIP 28304 ranks as affordable compared to the national benchmark of 30%. Rents have increased 5.5% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 28304?

To keep rent at or below 30% of gross income, you would need to earn at least $54,000/year (about $26/hour full-time) to afford the median rent of $1,351/mo in ZIP 28304. The local median household income is $58,563/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 28304?

Rent in ZIP 28304 has risen 5.5% over the past year as of September 2026. That is the highest level since Zillow's records here began in July 2021.

How does ZIP 28304 compare to other ZIPs in North Carolina?

ZIP 28304 is one of the more affordable among North Carolina ZIP codes for rent, ranking #194 of 230 at $1,351/mo. Over the year to September 2026, rent in ZIP 28304 changed +5.5%, against a typical +2.6% across the 190 North Carolina ZIP codes Zillow tracks.