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ZIP Code · SC

ZIP 29566

Pop. 23,806·Horry County·79th most expensive ZIP in South Carolina
Median rent (all units)
$1,545/mo
Year-over-Year
-1.8%
Month-over-Month
-2.0%
vs US Median
-$420
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 29566 · $1,545
More affordable than 70% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,240
1 BR
$1,330
2 BR
$1,590
3 BR
$1,960
4 BR+
$2,290
Research median
$1,590/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$18,540/yr
At $1,545/mo median
Location
StateSC
CountyHorry County
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (down 1.8% YoY), so renters have negotiating leverage.
Based on rent-price momentum (-1.8% YoY, -2.0% MoM), not inventory.
Demographics

Who lives here

ZIP 29566 (Little River, SC) is majority owner-occupied, has a large retiree population, has a median income below the national average, 25% of residents hold a bachelor's degree or higher.

Population
23,806
Median income
$64,878
Median age
59.4
Renters
19%
Age distribution
13.7%
19.9%
15.5%
39.3%
Under 1813.7%
18–3411.5%
35–5419.9%
55–6415.5%
65+39.3%
Gender
48.5%
51.5%
Male48.5%
Female51.5%
Race & ethnicity
77.3%
13.7%
White77.3%
Black13.7%
Hispanic5.8%
Asian0.6%
Other2.6%
Education (25+)
32.4%
35.2%
25%
No HS diploma7.4%
HS diploma32.4%
Some college35.2%
Bachelor's+25%
Housing tenure
81%
19%
Owner81%
Renter19%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 29566 in Little River, SC has changed in 5 years

Income
$55,276 → $64,878
up 17.4%
Population
19,441 → 23,806
up 22.5%
Renter share
19.9% → 19%
-0.9 pts
Bachelor's+
22.4% → 25%
+2.6 pts
Median age
57.4 → 59.4
+2.0 yrs

On the earnings side, the typical household in ZIP 29566 in Little River, SC now reports about $64,878, up from $55,276 in 2021. Headcount in the area went from 19,441 to 23,806 between 2021 and 2024, a 22.5% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 22.4% to 25%.

Community

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Local insights

Tips for renters in ZIP 29566

About renting in ZIP 29566

Last updated: July 20, 2026

ZIP code 29566 covers Little River, SC. The median rent here is $1,545/mo as of July 2026. A 1-bedroom rents for a median of $1,330/mo. A 2-bedroom rents for a median of $1,590/mo.

At 29% of local median household income ($64,878/yr), ZIP 29566 ranks as affordable compared to the national benchmark of 30%. Rents have decreased 1.8% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 29566?

As of July 20, 2026, the median monthly rent in ZIP 29566 (Little River, SC) is $1,545. This is based on aggregated data from public sources and community submissions.

How does ZIP 29566 rent compare to the US average?

ZIP 29566's median rent of $1,545/mo is $420 (21%) below the US national median of $1,965/mo.

How does ZIP 29566 compare to other ZIPs in South Carolina?

ZIP 29566 falls in the middle range for South Carolina, ranking #79 out of 124 ZIPs at $1,545/mo.

How much income do you need to rent in ZIP 29566?

To keep rent at or below 30% of gross income, you would need to earn at least $62,000/year (~$30/hour full-time) to afford the median rent of $1,545/mo in ZIP 29566. The local median household income is $64,878/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 29566?

Rent in ZIP 29566 has decreased 1.8% over the past year as of July 20, 2026, offering some relief compared to 12 months ago.

Is ZIP 29566 an affordable place to rent?

ZIP 29566 is considered affordable for renters. At $1,545/mo, rent takes approximately 29% of the local median household income ($64,878/yr). The standard benchmark is 30%. ZIP 29566 falls comfortably within that range.

What percentage of ZIP 29566 residents rent vs. own?

According to Census data, approximately 19% of ZIP 29566 households are renters, while 81% are owner-occupied. ZIP 29566 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 29566 compare to the rest of Little River?

ZIP 29566 is more affordable than Little River overall. At $1,545/mo, it's $2 below the Little River citywide median of $1,547/mo.

When was rent data for ZIP 29566 last updated?

Rent data for ZIP 29566 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
29%
AFFORDABLE

At $1,545/mo, rent takes ~29% of ZIP 29566's median household income ($64,878/yr). The standard benchmark is 30%.

ZIP 29566 29%Benchmark 30%
State income tax3–6.2%
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Schools nearby

Public schools near ZIP 29566 (Little River, SC)

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