ZIP Code · SC

ZIP 29585

Pop. 16,966·Georgetown County·29th most expensive ZIP in South Carolina
Median rent (all units)
$1,841/mo
Year-over-Year
Stable
Month-over-Month
+0.6%
vs US Median
-$91
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 29585 · $1,841
More expensive than 52% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$1,190
1 BR
$1,200
2 BR
$1,580
3 BR
$1,890
4 BR+
$2,550
Research median
$1,580/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

What a typical income covers

30% of the median household income ($81,946) is $2,049 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,890); a 4-bedroom is $2,550.

From Zillow's monthly rent index (ZORI) for ZIP 29585. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$22,092/yr
At $1,841/mo median
Location
StateSC
CountyGeorgetown County
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+0.0% YoY, +0.6% MoM), not inventory.
Demographics

Who lives here

ZIP 29585 (Pawleys Island, SC) is majority owner-occupied, has a large retiree population, 52.5% of residents hold a bachelor's degree or higher.

Population
16,966
Median income
$81,946
Median age
61.7
Renters
12.3%
Age distribution
13.7%
18%
15.8%
43.3%
Under 1813.7%
18–349.2%
35–5418%
55–6415.8%
65+43.3%
Gender
46.8%
53.2%
Male46.8%
Female53.2%
Race & ethnicity
88.6%
White88.6%
Black4.9%
Hispanic3.5%
Other2.8%
Education (25+)
17.3%
26.9%
52.5%
No HS diploma3.3%
HS diploma17.3%
Some college26.9%
Bachelor's+52.5%
Housing tenure
87.7%
12.3%
Owner87.7%
Renter12.3%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 29585 in Pawleys Island, SC has changed in 5 years

Income
$72,077 → $81,946
up 13.7%
Population
16,131 → 16,966
up 5.2%
Renter share
16.4% → 12.3%
-4.1 pts
Bachelor's+
51% → 52.5%
+1.5 pts
Median age
61 → 61.7
+0.7 yrs

Household income in the area moved from $72,077 to $81,946 across the same window, up 13.7% versus 2021. Census counts show ZIP 29585 in Pawleys Island, SC adding about 835 residents over the five-year window, up 5.2% on net. The renter share has eased from 16.4% to 12.3%, with owner-occupied housing accounting for the remainder.

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Local insights

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About renting in ZIP 29585

Last updated: October 17, 2026

ZIP code 29585 covers Pawleys Island, SC. The median rent here is $1,841/mo as of October 2026. A 1-bedroom rents for a median of $1,200/mo. A 2-bedroom rents for a median of $1,580/mo.

At 27% of local median household income ($81,946/yr), ZIP 29585 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 29585?

To keep rent at or below 30% of gross income, you would need to earn at least $74,000/year (about $36/hour full-time) to afford the median rent of $1,841/mo in ZIP 29585. The local median household income is $81,946/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 29585?

Rent in ZIP 29585 has been roughly flat over the past year, a 0.0% change.

How does ZIP 29585 compare to other ZIPs in South Carolina?

ZIP 29585 is one of the pricier among South Carolina ZIP codes for rent, ranking #29 of 117 at $1,841/mo.

How does ZIP 29585 compare to the rest of Pawleys Island?

ZIP 29585 sits right at the Pawleys Island citywide median of $1,841/mo.
Income Affordability
27%
AFFORDABLE

At $1,841/mo, rent takes ~27% of ZIP 29585's median household income ($81,946/yr). The standard benchmark is 30%.

ZIP 29585 27%Benchmark 30%
State income tax3–6.2%
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Schools nearby

Public schools near ZIP 29585 (Pawleys Island, SC)

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