ZIP Code · GA

ZIP 30120

Part of Cartersville, GA

Pop. 44,896·Bartow County·129th most expensive ZIP in Georgia

Median rent (all units)

$1,749/mo

Year-over-Year

+2.4%

Month-over-Month

+0.8%

vs US Median

-$183

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 30120 · $1,749

More affordable than 55% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$1,190

1 BR

$1,250

2 BR

$1,370

3 BR

$1,640

4 BR+

$1,960

Research median

$1,370/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 30120 is at its highest level since Zillow's records here began in November 2021.

Past year vs. the rest of Georgia

Rent in ZIP 30120 changed +2.4% over the year to September 2026. Across the 216 Georgia ZIP codes Zillow tracks, the typical change was +2.4%.

Recent direction

Rent has risen 9 months in a row, and rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($86,581) is $2,165 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,960).

From Zillow's monthly rent index (ZORI) for ZIP 30120. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$20,988/yr

At $1,749/mo median

Location

CityCartersville

StateGA

CountyBartow County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (2.4% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+2.4% YoY, +0.8% MoM), not inventory.

Demographics

Who lives here

ZIP 30120 (Cartersville, GA) is majority owner-occupied, has a large share of families with children, 27% of residents hold a bachelor's degree or higher.

Population

44,896

Median income

$86,581

Median age

36.7

Renters

27.2%

Age distribution

26.1%

20.9%

27.4%

13.5%

12.2%

Under 1826.1%

18–3420.9%

35–5427.4%

55–6413.5%

65+12.2%

Gender

48.7%

51.3%

Male48.7%

Female51.3%

Race & ethnicity

71.3%

13.6%

12.6%

White71.3%

Black13.6%

Hispanic12.6%

Asian1.2%

Other1.3%

Education (25+)

33.2%

29.2%

27%

No HS diploma10.7%

HS diploma33.2%

Some college29.2%

Bachelor's+27%

Housing tenure

72.8%

27.2%

Owner72.8%

Renter27.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How ZIP 30120 in Cartersville, GA has changed in 5 years

Rent

$1,480 → $1,749

up 18.2%

Income

$68,743 → $86,581

up 25.9%

Population

41,212 → 44,896

up 8.9%

Renter share

29.8% → 27.2%

-2.6 pts

Bachelor's+

21% → 27%

+6.0 pts

Compared with 2022, rent in ZIP 30120 in Cartersville, GA has increased by $269 per month, settling near $1,749 after starting the period at $1,480. Local incomes tracked alongside that move, going from a median of $68,743 in 2021 to $86,581 more recently. Income growth outran rent by about 7.7 percentage points, easing the affordability math somewhat compared with 2021. Headcount in the area went from 41,212 to 44,896 between 2021 and 2024, a 8.9% change. About 27.2% of households rent today, against 29.8% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 21% to 27%. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the ZIP 30120 in Cartersville, GA market of 2022.

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About renting in ZIP 30120

Last updated: October 17, 2026

ZIP code 30120 covers Cartersville, GA. The median rent here is $1,749/mo as of October 2026. A 1-bedroom rents for a median of $1,250/mo. A 2-bedroom rents for a median of $1,370/mo.

At 24% of local median household income ($86,581/yr), ZIP 30120 ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.4% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 30120?

To keep rent at or below 30% of gross income, you would need to earn at least $70,000/year (about $34/hour full-time) to afford the median rent of $1,749/mo in ZIP 30120. The local median household income is $86,581/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 30120?

Rent in ZIP 30120 has risen 2.4% over the past year as of September 2026. That is the highest level since Zillow's records here began in November 2021.

How does ZIP 30120 compare to other ZIPs in Georgia?

ZIP 30120 is in the middle among Georgia ZIP codes for rent, ranking #129 of 234 at $1,749/mo. Over the year to September 2026, rent in ZIP 30120 changed +2.4%, against a typical +2.4% across the 216 Georgia ZIP codes Zillow tracks.