ZIP Code · GA

ZIP 30121

Pop. 25,989·Bartow County·133rd most expensive ZIP in Georgia
Median rent (all units)
$1,741/mo
Year-over-Year
+1.6%
Month-over-Month
+0.5%
vs US Median
-$191
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 30121 · $1,741
More affordable than 55% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$1,230
1 BR
$1,290
2 BR
$1,410
3 BR
$1,690
4 BR+
$2,020
Research median
$1,410/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 30121 is at its highest level since Zillow's records here began in December 2022.

Past year vs. the rest of Georgia

Rent in ZIP 30121 changed +1.6% over the year to September 2026. Across the 216 Georgia ZIP codes Zillow tracks, the typical change was +2.4%.

Recent direction

Rent has risen 3 months in a row, and rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($78,366) is $1,959 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,690); a 4-bedroom is $2,020.

From Zillow's monthly rent index (ZORI) for ZIP 30121. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$20,892/yr
At $1,741/mo median
Location
StateGA
CountyBartow County
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (1.6% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+1.6% YoY, +0.5% MoM), not inventory.
Demographics

Who lives here

ZIP 30121 (Cartersville, GA) is majority owner-occupied, 24.5% of residents hold a bachelor's degree or higher.

Population
25,989
Median income
$78,366
Median age
38.3
Renters
35.9%
Age distribution
19.7%
27.5%
24.6%
12.9%
15.3%
Under 1819.7%
18–3427.5%
35–5424.6%
55–6412.9%
65+15.3%
Gender
50.5%
49.5%
Male50.5%
Female49.5%
Race & ethnicity
78%
White78%
Black10.3%
Hispanic11.6%
Asian1.2%
Education (25+)
36.5%
30%
24.5%
No HS diploma9%
HS diploma36.5%
Some college30%
Bachelor's+24.5%
Housing tenure
64.1%
35.9%
Owner64.1%
Renter35.9%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How ZIP 30121 in Cartersville, GA has changed in 5 years

Rent
$1,686 → $1,741
up 3.3%
Income
$63,839 → $78,366
up 22.8%
Population
25,199 → 25,989
up 3.1%
Renter share
38.8% → 35.9%
-2.9 pts
Bachelor's+
19.1% → 24.5%
+5.4 pts
Median age
37.6 → 38.3
+0.7 yrs

Across the past five years, the going rent in ZIP 30121 in Cartersville, GA has shifted from $1,686 to $1,741, up 3.3% since 2023. Census figures show median household income at $78,366 today, compared with $63,839 five years earlier. With wages climbing faster than rent over the same window, renters here have a bit more breathing room than they did five years back. Census counts show ZIP 30121 in Cartersville, GA adding about 790 residents over the five-year window, up 3.1% on net. The renter share has eased from 38.8% to 35.9%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 19.1% to 24.5% across the same window. The combined trend lines point to a market that has changed measurably from where it stood in early 2023.

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Local insights

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About renting in ZIP 30121

Last updated: October 17, 2026

ZIP code 30121 covers Cartersville, GA. The median rent here is $1,741/mo as of October 2026. A 1-bedroom rents for a median of $1,290/mo. A 2-bedroom rents for a median of $1,410/mo.

At 27% of local median household income ($78,366/yr), ZIP 30121 ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 30121?

To keep rent at or below 30% of gross income, you would need to earn at least $70,000/year (about $34/hour full-time) to afford the median rent of $1,741/mo in ZIP 30121. The local median household income is $78,366/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 30121?

Rent in ZIP 30121 has risen 1.6% over the past year as of September 2026. That is the highest level since Zillow's records here began in December 2022.

How does ZIP 30121 compare to other ZIPs in Georgia?

ZIP 30121 is in the middle among Georgia ZIP codes for rent, ranking #133 of 234 at $1,741/mo. Over the year to September 2026, rent in ZIP 30121 changed +1.6%, against a typical +2.4% across the 216 Georgia ZIP codes Zillow tracks.

How does ZIP 30121 compare to the rest of Cartersville?

At $1,741/mo, ZIP 30121 is $6 below the Cartersville citywide median of $1,747/mo.
Income Affordability
27%
AFFORDABLE

At $1,741/mo, rent takes ~27% of ZIP 30121's median household income ($78,366/yr). The standard benchmark is 30%.

ZIP 30121 27%Benchmark 30%
State income tax4.99%
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Schools nearby

Public schools near ZIP 30121 (Cartersville, GA)

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