ZIP Code · FL

ZIP 32408

Pop. 18,832·Bay County·492nd most expensive ZIP in Florida
Median rent (all units)
$1,790/mo
Year-over-Year
+1.1%
Month-over-Month
+0.3%
vs US Median
-$142
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
ZIP 32408 · $1,790
More affordable than 52% of US ZIP codes · National median $1,932/mo
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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio
$1,390
1 BR
$1,440
2 BR
$1,640
3 BR
$2,110
4 BR+
$2,620
Research median
$1,640/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 32408 is 2.3% below its high of $1,833 in July 2024, at $1,790 as of September 2026.

Past year vs. the rest of Florida

Rent in ZIP 32408 changed +1.1% over the year to September 2026. Across the 623 Florida ZIP codes Zillow tracks, the typical change was +1.8%.

Recent direction

Rent has risen 2 months in a row, and rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($80,822) is $2,021 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,640); a 3-bedroom is $2,110.

Rank in Panama City Beach

2nd cheapest of 3 ZIP codes in Panama City Beach.

Cheaper nearby

ZIP 32401, 4 miles away, rents for 15% less ($1,513/mo), about $3,300 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 32408. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$21,480/yr
At $1,790/mo median
Location
StateFL
CountyBay County
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+1.1% YoY, +0.3% MoM), not inventory.
Demographics

Who lives here

ZIP 32408 (Panama City Beach, FL) is majority owner-occupied, has a large retiree population, 35.8% of residents hold a bachelor's degree or higher.

Population
18,832
Median income
$80,822
Median age
47.8
Renters
37%
Age distribution
15.8%
18.6%
25.6%
16.6%
23.3%
Under 1815.8%
18–3418.6%
35–5425.6%
55–6416.6%
65+23.3%
Gender
50.3%
49.7%
Male50.3%
Female49.7%
Race & ethnicity
83.1%
White83.1%
Black3.6%
Hispanic6.9%
Asian2%
Other4.4%
Education (25+)
24.5%
34.7%
35.8%
No HS diploma5%
HS diploma24.5%
Some college34.7%
Bachelor's+35.8%
Housing tenure
63%
37%
Owner63%
Renter37%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How ZIP 32408 in Panama City Beach, FL has changed in 5 years

Rent
$1,746 → $1,790
up 2.5%
Income
$62,386 → $80,822
up 29.6%
Population
19,821 → 18,832
down 5.0%
Renter share
29.3% → 37%
+7.7 pts
Bachelor's+
35.1% → 35.8%
+0.7 pts
Median age
43.6 → 47.8
+4.2 yrs

Rent in ZIP 32408 in Panama City Beach, FL has climbed 2.5% since 2023, going from about $1,746 per month to roughly $1,790 today. Household income in the area moved from $62,386 to $80,822 across the same window, up 29.6% versus 2021. Income growth outran rent by about 27.1 percentage points, easing the affordability math somewhat compared with 2021. Headcount in the area went from 19,821 to 18,832 between 2021 and 2024, a 5.0% change. About 37% of households rent today, against 29.3% in 2021. Reading these numbers side by side helps frame whether current listings in ZIP 32408 in Panama City Beach, FL look reasonable against where the market sat half a decade ago.

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Local insights

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About renting in ZIP 32408

Last updated: October 17, 2026

ZIP code 32408 covers Panama City Beach, FL. The median rent here is $1,790/mo as of October 2026. A 1-bedroom rents for a median of $1,440/mo. A 2-bedroom rents for a median of $1,640/mo.

At 27% of local median household income ($80,822/yr), ZIP 32408 ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.1% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 32408?

To keep rent at or below 30% of gross income, you would need to earn at least $72,000/year (about $35/hour full-time) to afford the median rent of $1,790/mo in ZIP 32408. The local median household income is $80,822/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 32408?

Rent in ZIP 32408 has risen 1.1% over the past year as of September 2026. It sits 2.3% below its high of $1,833 in July 2024.

How does ZIP 32408 compare to other ZIPs in Florida?

ZIP 32408 is one of the more affordable among Florida ZIP codes for rent, ranking #492 of 656 at $1,790/mo. Over the year to September 2026, rent in ZIP 32408 changed +1.1%, against a typical +1.8% across the 623 Florida ZIP codes Zillow tracks.

How does ZIP 32408 compare to the rest of Panama City Beach?

At $1,790/mo, ZIP 32408 is $31 above the Panama City Beach citywide median of $1,759/mo. It is the 2nd cheapest of 3 ZIP codes in Panama City Beach.
Income Affordability
27%
AFFORDABLE

At $1,790/mo, rent takes ~27% of ZIP 32408's median household income ($80,822/yr). The standard benchmark is 30%.

ZIP 32408 27%Benchmark 30%
State income taxNone
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Schools nearby

Public schools near ZIP 32408 (Panama City Beach, FL)

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