ZIP Code · OH

ZIP 43402

Pop. 31,393·Wood County·211th most expensive ZIP in Ohio
Median rent (all units)
$1,041/mo
Year-over-Year
Stable
Month-over-Month
-1.6%
vs US Median
-$891
Reported rents
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 43402 · $1,041
More affordable than 97% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$770
1 BR
$820
2 BR
$1,080
3 BR
$1,390
4 BR+
$1,460
Research median
$1,080/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: August 17, 2026

From the history

What the numbers show

What a typical income covers

30% of the median household income ($52,426) is $1,311 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,080); a 3-bedroom is $1,390.

From Zillow's monthly rent index (ZORI) for ZIP 43402. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$12,492/yr
At $1,041/mo median
Location
StateOH
CountyWood County
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (down 0.0% YoY), so renters have negotiating leverage.
Based on rent-price momentum (+0.0% YoY, -1.6% MoM), not inventory.
Demographics

Who lives here

ZIP 43402 (Bowling Green, OH) is majority renter-occupied, skews toward younger working-age adults, has a median income below the national average, 42.8% of residents hold a bachelor's degree or higher.

Population
31,393
Median income
$52,426
Median age
27.8
Renters
56.5%
Age distribution
16.9%
42.3%
16.9%
14.5%
Under 1816.9%
18–3442.3%
35–5416.9%
55–649.5%
65+14.5%
Gender
51.4%
48.6%
Male51.4%
Female48.6%
Race & ethnicity
85.4%
White85.4%
Black3.1%
Hispanic6.3%
Asian1.6%
Other3.5%
Education (25+)
26.6%
26.5%
42.8%
No HS diploma4.1%
HS diploma26.6%
Some college26.5%
Bachelor's+42.8%
Housing tenure
43.5%
56.5%
Owner43.5%
Renter56.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 43402 in Bowling Green, OH has changed in 5 years

Income
$46,609 → $52,426
up 12.5%
Population
31,939 → 31,393
down 1.7%
Renter share
57.2% → 56.5%
-0.7 pts
Bachelor's+
43.8% → 42.8%
-1.0 pts
Median age
26.6 → 27.8
+1.2 yrs

Census figures show median household income at $52,426 today, compared with $46,609 five years earlier. The population has contracted by 1.7% since 2021, moving from about 31,939 residents to roughly 31,393.

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About renting in ZIP 43402

Last updated: August 17, 2026

ZIP code 43402 covers Bowling Green, OH. The median rent here is $1,041/mo as of August 2026. A 1-bedroom rents for a median of $820/mo. A 2-bedroom rents for a median of $1,080/mo.

At 24% of local median household income ($52,426/yr), ZIP 43402 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 43402?

To keep rent at or below 30% of gross income, you would need to earn at least $42,000/year (about $20/hour full-time) to afford the median rent of $1,041/mo in ZIP 43402. The local median household income is $52,426/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 43402?

Rent in ZIP 43402 has been roughly flat over the past year, a 0.0% change.

How does ZIP 43402 compare to other ZIPs in Ohio?

ZIP 43402 is one of the more affordable among Ohio ZIP codes for rent, ranking #211 of 229 at $1,041/mo.

How does ZIP 43402 compare to the rest of Bowling Green?

ZIP 43402 sits right at the Bowling Green citywide median of $1,041/mo.
Income Affordability
24%
VERY AFFORDABLE

At $1,041/mo, rent takes ~24% of ZIP 43402's median household income ($52,426/yr). The standard benchmark is 30%.

ZIP 43402 24%Benchmark 30%
State income tax2.75–3.5%
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Public schools near ZIP 43402 (Bowling Green, OH)

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