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ZIP Code · WI

ZIP 53404

Part of Racine, WI
Pop. 13,703·Racine County·86th most expensive ZIP in Wisconsin
Median rent (all units)
$1,130/mo
Year-over-Year
Stable
Month-over-Month
-4.5%
vs US Median
-$800
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 53404 · $1,130
More affordable than 94% of US ZIP codes · National median $1,930/mo
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Medians by bedroom

Rent by unit size

Studio
$790
1 BR
$920
2 BR
$1,150
3 BR
$1,480
4 BR+
$1,830
Research median
$1,150/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: May 18, 2026

Annual cost
$13,560/yr
At $1,130/mo median
Location
CityRacine
StateWI
CountyRacine County
Demographics

Who lives here

ZIP 53404 (Racine, WI) is roughly split between renters and owners, has a large share of families with children, has a median income below the national average, 14.1% of residents hold a bachelor's degree or higher.

Population
13,703
Median income
$50,428
Median age
28.5
Renters
50.3%
Age distribution
33.3%
24.6%
24%
Under 1833.3%
18–3424.6%
35–5424%
55–648.3%
65+9.8%
Gender
49.1%
50.9%
Male49.1%
Female50.9%
Race & ethnicity
43.7%
21.9%
39.4%
White43.7%
Black21.9%
Hispanic39.4%
Asian0.7%
Education (25+)
16.1%
37.9%
31.9%
14.1%
No HS diploma16.1%
HS diploma37.9%
Some college31.9%
Bachelor's+14.1%
Housing tenure
49.7%
50.3%
Owner49.7%
Renter50.3%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 53404 in Racine, WI has changed in 5 years

Income
$40,166 → $50,428
up 25.5%
Population
13,993 → 13,703
down 2.1%
Renter share
56.3% → 50.3%
-6.0 pts
Bachelor's+
12.5% → 14.1%
+1.6 pts
Median age
29.4 → 28.5
-0.9 yrs

Census figures show median household income at $50,428 today, compared with $40,166 five years earlier. Headcount in the area went from 13,993 to 13,703 between 2021 and 2024, a 2.1% change. About 50.3% of households rent today, against 56.3% in 2021.

Community

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Local insights

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About renting in ZIP 53404

Last updated: May 18, 2026

ZIP code 53404 covers Racine, WI. The median rent here is $1,130/mo as of May 2026. A 1-bedroom rents for a median of $920/mo. A 2-bedroom rents for a median of $1,150/mo.

At 27% of local median household income ($50,428/yr), ZIP 53404 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 53404?

As of May 18, 2026, the median monthly rent in ZIP 53404 (Racine, WI) is $1,130. This is based on aggregated data from public sources and community submissions.

How does ZIP 53404 rent compare to the US average?

ZIP 53404's median rent of $1,130/mo is $800 (41%) below the US national median of $1,930/mo.

How does ZIP 53404 compare to other ZIPs in Wisconsin?

ZIP 53404 is among the more affordable ZIP codes in Wisconsin, ranking #86 out of 104 ZIPs at $1,130/mo.

How much income do you need to rent in ZIP 53404?

To keep rent at or below 30% of gross income, you would need to earn at least $45,000/year (~$22/hour full-time) to afford the median rent of $1,130/mo in ZIP 53404. The local median household income is $50,428/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 53404?

Rent in ZIP 53404 has been relatively stable over the past year, with a 0.0% change year over year as of May 18, 2026.

Is ZIP 53404 an affordable place to rent?

ZIP 53404 is considered affordable for renters. At $1,130/mo, rent takes approximately 27% of the local median household income ($50,428/yr). The standard benchmark is 30%. ZIP 53404 falls comfortably within that range.

What percentage of ZIP 53404 residents rent vs. own?

According to Census data, approximately 50.3% of ZIP 53404 households are renters, while 49.7% are owner-occupied. With a majority renter population, ZIP 53404 has a strong rental market.

How does ZIP 53404 compare to the rest of Racine?

ZIP 53404 is more affordable than Racine overall. At $1,130/mo, it's $81 below the Racine citywide median of $1,211/mo.

When was rent data for ZIP 53404 last updated?

Rent data for ZIP 53404 reflects May 18, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Affordability
27%
AFFORDABLE

At $1,130/mo, rent takes ~27% of ZIP 53404's median household income ($50,428/yr). The standard benchmark is 30%.

ZIP 53404 27%Benchmark 30%
State income tax3.5–7.65%
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Schools nearby

Public schools near ZIP 53404 (Racine, WI)

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