ZIP Code · WI

ZIP 53404

Part of Racine, WI

Pop. 13,703·Racine County·96th most expensive ZIP in Wisconsin

Median rent (all units)

$1,068/mo

Year-over-Year

Stable

Month-over-Month

+1.2%

vs US Median

-$864

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 53404 · $1,068

More affordable than 96% of US ZIP codes · National median $1,932/mo

Rent check

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$790

1 BR

$920

2 BR

$1,150

3 BR

$1,480

4 BR+

$1,830

Research median

$1,150/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Wisconsin

Rent in ZIP 53404 changed +4.6% over the year to September 2026. Across the 71 Wisconsin ZIP codes Zillow tracks, the typical change was +5.6%.

Recent direction

Rent has risen 6 months in a row, and rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($50,428) is $1,261 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,150); a 3-bedroom is $1,480.

Rank in Racine

1st cheapest of 3 ZIP codes in Racine.

From Zillow's monthly rent index (ZORI) for ZIP 53404. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$12,816/yr

At $1,068/mo median

Location

CityRacine

StateWI

CountyRacine County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (0.0% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+0.0% YoY, +1.2% MoM), not inventory.

Demographics

Who lives here

ZIP 53404 (Racine, WI) is roughly split between renters and owners, has a large share of families with children, has a median income below the national average, 14.1% of residents hold a bachelor's degree or higher.

Population

13,703

Median income

$50,428

Median age

28.5

Renters

50.3%

Age distribution

33.3%

24.6%

24%

Under 1833.3%

18–3424.6%

35–5424%

55–648.3%

65+9.8%

Gender

49.1%

50.9%

Male49.1%

Female50.9%

Race & ethnicity

43.7%

21.9%

39.4%

White43.7%

Black21.9%

Hispanic39.4%

Asian0.7%

Education (25+)

16.1%

37.9%

31.9%

14.1%

No HS diploma16.1%

HS diploma37.9%

Some college31.9%

Bachelor's+14.1%

Housing tenure

49.7%

50.3%

Owner49.7%

Renter50.3%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 53404 in Racine, WI has changed in 5 years

Income

$40,166 → $50,428

up 25.5%

Population

13,993 → 13,703

down 2.1%

Renter share

56.3% → 50.3%

-6.0 pts

Bachelor's+

12.5% → 14.1%

+1.6 pts

Median age

29.4 → 28.5

-0.9 yrs

Census figures show median household income at $50,428 today, compared with $40,166 five years earlier. Headcount in the area went from 13,993 to 13,703 between 2021 and 2024, a 2.1% change. About 50.3% of households rent today, against 56.3% in 2021.

Community

Discussions about ZIP 53404

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Local insights

Tips for renters in ZIP 53404

About renting in ZIP 53404

Last updated: October 17, 2026

ZIP code 53404 covers Racine, WI. The median rent here is $1,068/mo as of October 2026. A 1-bedroom rents for a median of $920/mo. A 2-bedroom rents for a median of $1,150/mo.

At 25% of local median household income ($50,428/yr), ZIP 53404 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 53404?

To keep rent at or below 30% of gross income, you would need to earn at least $43,000/year (about $21/hour full-time) to afford the median rent of $1,068/mo in ZIP 53404. The local median household income is $50,428/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 53404?

Rent in ZIP 53404 has been roughly flat over the past year, a 0.0% change.

How does ZIP 53404 compare to other ZIPs in Wisconsin?

ZIP 53404 is one of the more affordable among Wisconsin ZIP codes for rent, ranking #96 of 103 at $1,068/mo. Over the year to September 2026, rent in ZIP 53404 changed +4.6%, against a typical +5.6% across the 71 Wisconsin ZIP codes Zillow tracks.