ZIP Code · WI

ZIP 53406

Pop. 25,778·Racine County·27th most expensive ZIP in Wisconsin
Median rent (all units)
$1,640/mo
Year-over-Year
+6.8%
Month-over-Month
+0.4%
vs US Median
-$292
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
ZIP 53406 · $1,640
More affordable than 63% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$830
1 BR
$960
2 BR
$1,200
3 BR
$1,550
4 BR+
$1,910
Research median
$1,200/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Wisconsin

Rent in ZIP 53406 changed +6.8% over the year to September 2026. Across the 71 Wisconsin ZIP codes Zillow tracks, the typical change was +5.6%.

Recent direction

Rent has risen 7 months in a row, and rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($82,792) is $2,070 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,910).

Cheaper nearby

ZIP 53405, 2 miles away, rents for 11% less ($1,458/mo), about $2,200 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 53406. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$19,680/yr
At $1,640/mo median
Location
StateWI
CountyRacine County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 6.8% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+6.8% YoY, +0.4% MoM), not inventory.
Demographics

Who lives here

ZIP 53406 (Mount Pleasant, WI) is majority owner-occupied, has a large retiree population, 34.5% of residents hold a bachelor's degree or higher.

Population
25,778
Median income
$82,792
Median age
44.8
Renters
29.2%
Age distribution
20.3%
18.5%
23.9%
14.6%
22.7%
Under 1820.3%
18–3418.5%
35–5423.9%
55–6414.6%
65+22.7%
Gender
51%
49%
Male51%
Female49%
Race & ethnicity
75.6%
White75.6%
Black8.9%
Hispanic10.7%
Asian2.5%
Other2.3%
Education (25+)
25.6%
34%
34.5%
No HS diploma5.9%
HS diploma25.6%
Some college34%
Bachelor's+34.5%
Housing tenure
70.8%
29.2%
Owner70.8%
Renter29.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 53406 in Mount Pleasant, WI has changed in 5 years

Income
$69,699 → $82,792
up 18.8%
Population
26,116 → 25,778
down 1.3%
Renter share
27.9% → 29.2%
+1.3 pts
Bachelor's+
30.8% → 34.5%
+3.7 pts
Median age
44.2 → 44.8
+0.6 yrs

Local incomes tracked alongside that move, going from a median of $69,699 in 2021 to $82,792 more recently. Headcount in the area went from 26,116 to 25,778 between 2021 and 2024, a 1.3% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 30.8% to 34.5%.

Community

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Local insights

Tips for renters in ZIP 53406

About renting in ZIP 53406

Last updated: October 17, 2026

ZIP code 53406 covers Mount Pleasant, WI. The median rent here is $1,640/mo as of October 2026. A 1-bedroom rents for a median of $960/mo. A 2-bedroom rents for a median of $1,200/mo.

At 24% of local median household income ($82,792/yr), ZIP 53406 ranks as affordable compared to the national benchmark of 30%. Rents have increased 6.8% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 53406?

To keep rent at or below 30% of gross income, you would need to earn at least $66,000/year (about $32/hour full-time) to afford the median rent of $1,640/mo in ZIP 53406. The local median household income is $82,792/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 53406?

Rent in ZIP 53406 has risen 6.8% over the past year.

How does ZIP 53406 compare to other ZIPs in Wisconsin?

ZIP 53406 is one of the pricier among Wisconsin ZIP codes for rent, ranking #27 of 103 at $1,640/mo. Over the year to September 2026, rent in ZIP 53406 changed +6.8%, against a typical +5.6% across the 71 Wisconsin ZIP codes Zillow tracks.

How does ZIP 53406 compare to the rest of Mount Pleasant?

At $1,640/mo, ZIP 53406 is $78 below the Mount Pleasant citywide median of $1,718/mo.
Income Affordability
24%
VERY AFFORDABLE

At $1,640/mo, rent takes ~24% of ZIP 53406's median household income ($82,792/yr). The standard benchmark is 30%.

ZIP 53406 24%Benchmark 30%
State income tax3.5–7.65%
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Schools nearby

Public schools near ZIP 53406 (Mount Pleasant, WI)

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