ZIP Code · WI

ZIP 53713

Part of Madison, WI

Pop. 24,351·Dane County·56th most expensive ZIP in Wisconsin

Median rent (all units)

$1,403/mo

Year-over-Year

+1.4%

Month-over-Month

Stable

vs US Median

-$529

Reported rents

Stable (Monthly)

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Most AffordableMost Expensive

ZIP 53713 · $1,403

More affordable than 80% of US ZIP codes · National median $1,932/mo

Rent check

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,120

1 BR

$1,310

2 BR

$1,500

3 BR

$1,980

4 BR+

$2,220

Research median

$1,500/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 53713 is 0.8% below its high of $1,415 in April 2026, at $1,403 as of September 2026.

Past year vs. the rest of Wisconsin

Rent in ZIP 53713 changed +1.4% over the year to September 2026. Across the 71 Wisconsin ZIP codes Zillow tracks, the typical change was +5.6%.

What a typical income covers

30% of the median household income ($58,017) is $1,450 a month. That covers HUD's Fair Market Rent for up to a 1-bedroom ($1,310); a 2-bedroom is $1,500.

Rank in Madison

1st cheapest of 11 ZIP codes in Madison.

From Zillow's monthly rent index (ZORI) for ZIP 53713. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$16,836/yr

At $1,403/mo median

Location

CityMadison

StateWI

CountyDane County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (+1.4% YoY, +0.0% MoM), not inventory.

Demographics

Who lives here

ZIP 53713 (Madison, WI) is majority renter-occupied, skews toward younger working-age adults, has a median income below the national average, 38.7% of residents hold a bachelor's degree or higher.

Population

24,351

Median income

$58,017

Median age

Renters

67.5%

Age distribution

20.8%

37.4%

25.6%

Under 1820.8%

18–3437.4%

35–5425.6%

55–647.5%

65+8.8%

Gender

50.2%

49.8%

Male50.2%

Female49.8%

Race & ethnicity

50.5%

12.3%

29.6%

White50.5%

Black12.3%

Hispanic29.6%

Asian2.6%

Other5.1%

Education (25+)

13.5%

22.6%

25.2%

38.7%

No HS diploma13.5%

HS diploma22.6%

Some college25.2%

Bachelor's+38.7%

Housing tenure

32.5%

67.5%

Owner32.5%

Renter67.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 53713 in Madison, WI has changed in 5 years

Rent

$1,039 → $1,403

up 35.0%

Income

$53,882 → $58,017

up 7.7%

Population

22,940 → 24,351

up 6.2%

Renter share

68.2% → 67.5%

-0.7 pts

Bachelor's+

37.2% → 38.7%

+1.5 pts

Median age

30.9 → 30

-0.9 yrs

Compared with 2021, rent in ZIP 53713 in Madison, WI has increased by $364 per month, settling near $1,403 after starting the period at $1,039. Local incomes tracked alongside that move, going from a median of $53,882 in 2021 to $58,017 more recently. Rent outpaced income growth by roughly 27.3 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 22,940 to 24,351 between 2021 and 2024, a 6.2% change. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the ZIP 53713 in Madison, WI market of 2021.

Community

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Local insights

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About renting in ZIP 53713

Last updated: October 17, 2026

ZIP code 53713 covers Madison, WI. The median rent here is $1,403/mo as of October 2026. A 1-bedroom rents for a median of $1,310/mo. A 2-bedroom rents for a median of $1,500/mo.

At 29% of local median household income ($58,017/yr), ZIP 53713 ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.4% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 53713?

To keep rent at or below 30% of gross income, you would need to earn at least $56,000/year (about $27/hour full-time) to afford the median rent of $1,403/mo in ZIP 53713. The local median household income is $58,017/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 53713?

Rent in ZIP 53713 has risen 1.4% over the past year as of September 2026. It sits 0.8% below its high of $1,415 in April 2026.

How does ZIP 53713 compare to other ZIPs in Wisconsin?

ZIP 53713 is in the middle among Wisconsin ZIP codes for rent, ranking #56 of 103 at $1,403/mo. Over the year to September 2026, rent in ZIP 53713 changed +1.4%, against a typical +5.6% across the 71 Wisconsin ZIP codes Zillow tracks.