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ZIP Code · WI

ZIP 54017

Pop. 20,366·Saint Croix County·36th most expensive ZIP in Wisconsin
Median rent (all units)
$1,600/mo
Year-over-Year
Stable
Month-over-Month
-6.3%
vs US Median
-$365
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 54017 · $1,600
More affordable than 66% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,100
1 BR
$1,250
2 BR
$1,520
3 BR
$2,020
4 BR+
$2,270
Research median
$1,520/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$19,200/yr
At $1,600/mo median
Location
StateWI
CountySaint Croix County
Rent Market Meter
Strong Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are down 0.0% year-over-year. Push hard on price, concessions, and lease terms.
Based on rent-price momentum (+0.0% YoY, -6.3% MoM), not inventory.
Demographics

Who lives here

ZIP 54017 (New Richmond, WI) is majority owner-occupied, has a median income above the national average, 33.8% of residents hold a bachelor's degree or higher.

Population
20,366
Median income
$98,571
Median age
38
Renters
24.5%
Age distribution
24.9%
20.3%
27%
12.7%
15.1%
Under 1824.9%
18–3420.3%
35–5427%
55–6412.7%
65+15.1%
Gender
49%
51%
Male49%
Female51%
Race & ethnicity
91.4%
White91.4%
Black1.3%
Hispanic3.3%
Other3.7%
Education (25+)
26.6%
35.6%
33.8%
No HS diploma4.1%
HS diploma26.6%
Some college35.6%
Bachelor's+33.8%
Housing tenure
75.5%
24.5%
Owner75.5%
Renter24.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 54017 in New Richmond, WI has changed in 5 years

Income
$85,315 → $98,571
up 15.5%
Population
19,430 → 20,366
up 4.8%
Renter share
26.8% → 24.5%
-2.3 pts
Bachelor's+
29.9% → 33.8%
+3.9 pts

On the earnings side, the typical household in ZIP 54017 in New Richmond, WI now reports about $98,571, up from $85,315 in 2021. Headcount in the area went from 19,430 to 20,366 between 2021 and 2024, a 4.8% change. About 24.5% of households rent today, against 26.8% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 29.9% to 33.8%.

Community

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Local insights

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About renting in ZIP 54017

Last updated: July 20, 2026

ZIP code 54017 covers New Richmond, WI. The median rent here is $1,600/mo as of July 2026. A 1-bedroom rents for a median of $1,250/mo. A 2-bedroom rents for a median of $1,520/mo.

At 19% of local median household income ($98,571/yr), ZIP 54017 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 54017?

As of July 20, 2026, the median monthly rent in ZIP 54017 (New Richmond, WI) is $1,600. This is based on aggregated data from public sources and community submissions.

How does ZIP 54017 rent compare to the US average?

ZIP 54017's median rent of $1,600/mo is $365 (19%) below the US national median of $1,965/mo.

How does ZIP 54017 compare to other ZIPs in Wisconsin?

ZIP 54017 is one of the pricier ZIP codes in Wisconsin, ranking #36 out of 107 ZIPs tracked at $1,600/mo.

How much income do you need to rent in ZIP 54017?

To keep rent at or below 30% of gross income, you would need to earn at least $64,000/year (~$31/hour full-time) to afford the median rent of $1,600/mo in ZIP 54017. The local median household income is $98,571/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 54017?

Rent in ZIP 54017 has been relatively stable over the past year, with a 0.0% change year over year as of July 20, 2026.

Is ZIP 54017 an affordable place to rent?

ZIP 54017 is considered very affordable for renters. At $1,600/mo, rent takes approximately 19% of the local median household income ($98,571/yr). The standard benchmark is 30%. ZIP 54017 falls comfortably within that range.

What percentage of ZIP 54017 residents rent vs. own?

According to Census data, approximately 24.5% of ZIP 54017 households are renters, while 75.5% are owner-occupied. ZIP 54017 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 54017 compare to the rest of New Richmond?

ZIP 54017 sits right at the New Richmond citywide median of $1,600/mo.

When was rent data for ZIP 54017 last updated?

Rent data for ZIP 54017 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
19%
VERY AFFORDABLE

At $1,600/mo, rent takes ~19% of ZIP 54017's median household income ($98,571/yr). The standard benchmark is 30%.

ZIP 54017 19%Benchmark 30%
State income tax3.5–7.65%
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Schools nearby

Public schools near ZIP 54017 (New Richmond, WI)

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