ZIP Code · WI

ZIP 54022

Part of River Falls, WI

Pop. 24,789·Pierce County·17th most expensive ZIP in Wisconsin

Median rent (all units)

$1,771/mo

Year-over-Year

+4.4%

Month-over-Month

+1.2%

vs US Median

-$161

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 54022 · $1,771

More affordable than 53% of US ZIP codes · National median $1,932/mo

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,100

1 BR

$1,250

2 BR

$1,520

3 BR

$2,020

4 BR+

$2,270

Research median

$1,520/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Wisconsin

Rent in ZIP 54022 changed +4.4% over the year to September 2026. Across the 71 Wisconsin ZIP codes Zillow tracks, the typical change was +5.6%.

Recent direction

Rent has risen 8 months in a row, and rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($96,642) is $2,416 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($2,270).

From Zillow's monthly rent index (ZORI) for ZIP 54022. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$21,252/yr

At $1,771/mo median

Location

CityRiver Falls

StateWI

CountyPierce County

Rent Market Meter

Strong Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are up 4.4% year-over-year. Expect competition, and move quickly to lock in terms.

Based on rent-price momentum (+4.4% YoY, +1.2% MoM), not inventory.

Demographics

Who lives here

ZIP 54022 (River Falls, WI) is majority owner-occupied, skews toward younger working-age adults, has a median income above the national average, 46.7% of residents hold a bachelor's degree or higher.

Population

24,789

Median income

$96,642

Median age

34.4

Renters

31.8%

Age distribution

18%

32.6%

23.3%

14.1%

Under 1818%

18–3432.6%

35–5423.3%

55–6412%

65+14.1%

Gender

49.5%

50.5%

Male49.5%

Female50.5%

Race & ethnicity

93.7%

White93.7%

Hispanic1.9%

Asian1.1%

Other3.1%

Education (25+)

20.3%

31.5%

46.7%

No HS diploma1.5%

HS diploma20.3%

Some college31.5%

Bachelor's+46.7%

Housing tenure

68.2%

31.8%

Owner68.2%

Renter31.8%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 54022 in River Falls, WI has changed in 5 years

Income

$79,830 → $96,642

up 21.1%

Population

23,511 → 24,789

up 5.4%

Renter share

32.1% → 31.8%

-0.3 pts

Bachelor's+

43.5% → 46.7%

+3.2 pts

Median age

31.9 → 34.4

+2.5 yrs

Household income in the area moved from $79,830 to $96,642 across the same window, up 21.1% versus 2021. Headcount in the area went from 23,511 to 24,789 between 2021 and 2024, a 5.4% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 43.5% to 46.7%.

Community

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Local insights

Tips for renters in ZIP 54022

About renting in ZIP 54022

Last updated: October 17, 2026

ZIP code 54022 covers River Falls, WI. The median rent here is $1,771/mo as of October 2026. A 1-bedroom rents for a median of $1,250/mo. A 2-bedroom rents for a median of $1,520/mo.

At 22% of local median household income ($96,642/yr), ZIP 54022 ranks as affordable compared to the national benchmark of 30%. Rents have increased 4.4% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 54022?

To keep rent at or below 30% of gross income, you would need to earn at least $71,000/year (about $34/hour full-time) to afford the median rent of $1,771/mo in ZIP 54022. The local median household income is $96,642/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 54022?

Rent in ZIP 54022 has risen 4.4% over the past year.

How does ZIP 54022 compare to other ZIPs in Wisconsin?

ZIP 54022 is one of the pricier among Wisconsin ZIP codes for rent, ranking #17 of 103 at $1,771/mo. Over the year to September 2026, rent in ZIP 54022 changed +4.4%, against a typical +5.6% across the 71 Wisconsin ZIP codes Zillow tracks.