ZIP Code · WI

ZIP 54650

Part of Onalaska, WI

Pop. 25,304·La Crosse County·58th most expensive ZIP in Wisconsin

Median rent (all units)

$1,394/mo

Year-over-Year

+2.6%

Month-over-Month

-0.8%

vs US Median

-$538

Reported rents

Falling (Monthly)

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Most AffordableMost Expensive

ZIP 54650 · $1,394

More affordable than 80% of US ZIP codes · National median $1,932/mo

Rent check

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$890

1 BR

$980

2 BR

$1,290

3 BR

$1,680

4 BR+

$2,110

Research median

$1,290/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Wisconsin

Rent in ZIP 54650 changed +2.7% over the year to September 2026. Across the 71 Wisconsin ZIP codes Zillow tracks, the typical change was +5.6%.

Recent direction

Rent rose in 5 of the last 12 months.

What a typical income covers

30% of the median household income ($85,548) is $2,139 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($2,110).

Cheaper nearby

ZIP 54603, 4 miles away, rents for 33% less ($940/mo), about $5,400 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 54650. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$16,728/yr

At $1,394/mo median

Location

CityOnalaska

StateWI

CountyLa Crosse County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (+2.6% YoY, -0.8% MoM), not inventory.

Demographics

Who lives here

ZIP 54650 (Onalaska, WI) is majority owner-occupied, has a large retiree population, 40.5% of residents hold a bachelor's degree or higher.

Population

25,304

Median income

$85,548

Median age

41.5

Renters

32%

Age distribution

20.5%

22%

23.6%

13.1%

20.8%

Under 1820.5%

18–3422%

35–5423.6%

55–6413.1%

65+20.8%

Gender

48.7%

51.3%

Male48.7%

Female51.3%

Race & ethnicity

87.2%

White87.2%

Black2.1%

Hispanic2.1%

Asian4.4%

Other4.1%

Education (25+)

20.3%

37.1%

40.5%

No HS diploma2%

HS diploma20.3%

Some college37.1%

Bachelor's+40.5%

Housing tenure

68%

32%

Owner68%

Renter32%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 54650 in Onalaska, WI has changed in 5 years

Income

$75,721 → $85,548

up 13.0%

Population

24,327 → 25,304

up 4.0%

Renter share

32.2% → 32%

-0.2 pts

Bachelor's+

38.5% → 40.5%

+2.0 pts

Median age

40.7 → 41.5

+0.8 yrs

On the earnings side, the typical household in ZIP 54650 in Onalaska, WI now reports about $85,548, up from $75,721 in 2021. The population has grown by 4.0% since 2021, moving from about 24,327 residents to roughly 25,304. College-educated residents now make up 40.5% of adults here, versus 38.5% in 2021.

Community

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Local insights

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About renting in ZIP 54650

Last updated: October 17, 2026

ZIP code 54650 covers Onalaska, WI. The median rent here is $1,394/mo as of October 2026. A 1-bedroom rents for a median of $980/mo. A 2-bedroom rents for a median of $1,290/mo.

At 20% of local median household income ($85,548/yr), ZIP 54650 ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.6% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 54650?

To keep rent at or below 30% of gross income, you would need to earn at least $56,000/year (about $27/hour full-time) to afford the median rent of $1,394/mo in ZIP 54650. The local median household income is $85,548/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 54650?

Rent in ZIP 54650 has risen 2.6% over the past year.

How does ZIP 54650 compare to other ZIPs in Wisconsin?

ZIP 54650 is in the middle among Wisconsin ZIP codes for rent, ranking #58 of 103 at $1,394/mo. Over the year to September 2026, rent in ZIP 54650 changed +2.7%, against a typical +5.6% across the 71 Wisconsin ZIP codes Zillow tracks.