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ZIP Code · WI

ZIP 54601

Pop. 50,397·La Crosse County·93rd most expensive ZIP in Wisconsin
Median rent (all units)
$1,129/mo
Year-over-Year
-2.4%
Month-over-Month
-2.5%
vs US Median
-$836
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 54601 · $1,129
More affordable than 94% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$810
1 BR
$900
2 BR
$1,180
3 BR
$1,530
4 BR+
$1,930
Research median
$1,180/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$13,548/yr
At $1,129/mo median
Location
StateWI
CountyLa Crosse County
Rent Market Meter
Strong Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are down 2.4% year-over-year. Push hard on price, concessions, and lease terms.
Based on rent-price momentum (-2.4% YoY, -2.5% MoM), not inventory.
Demographics

Who lives here

ZIP 54601 (La Crosse, WI) is roughly split between renters and owners, skews toward younger working-age adults, has a median income below the national average, 39.5% of residents hold a bachelor's degree or higher.

Population
50,397
Median income
$61,639
Median age
32.7
Renters
46%
Age distribution
15%
38.1%
19.5%
17.8%
Under 1815%
18–3438.1%
35–5419.5%
55–649.6%
65+17.8%
Gender
48.5%
51.5%
Male48.5%
Female51.5%
Race & ethnicity
88.6%
White88.6%
Black1.8%
Hispanic3%
Asian4%
Other2.5%
Education (25+)
22.1%
35.3%
39.5%
No HS diploma3%
HS diploma22.1%
Some college35.3%
Bachelor's+39.5%
Housing tenure
54%
46%
Owner54%
Renter46%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 54601 in La Crosse, WI has changed in 5 years

Income
$52,113 → $61,639
up 18.3%
Population
51,393 → 50,397
down 1.9%
Renter share
45.2% → 46%
+0.8 pts
Bachelor's+
38.8% → 39.5%
+0.7 pts
Median age
30.7 → 32.7
+2.0 yrs

Household income in the area moved from $52,113 to $61,639 across the same window, up 18.3% versus 2021. Headcount in the area went from 51,393 to 50,397 between 2021 and 2024, a 1.9% change.

Community

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Local insights

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About renting in ZIP 54601

Last updated: July 20, 2026

ZIP code 54601 covers La Crosse, WI. The median rent here is $1,129/mo as of July 2026. A 1-bedroom rents for a median of $900/mo. A 2-bedroom rents for a median of $1,180/mo.

At 22% of local median household income ($61,639/yr), ZIP 54601 ranks as affordable compared to the national benchmark of 30%. Rents have decreased 2.4% over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 54601?

As of July 20, 2026, the median monthly rent in ZIP 54601 (La Crosse, WI) is $1,129. This is based on aggregated data from public sources and community submissions.

How does ZIP 54601 rent compare to the US average?

ZIP 54601's median rent of $1,129/mo is $836 (43%) below the US national median of $1,965/mo.

How does ZIP 54601 compare to other ZIPs in Wisconsin?

ZIP 54601 is among the more affordable ZIP codes in Wisconsin, ranking #93 out of 107 ZIPs at $1,129/mo.

How much income do you need to rent in ZIP 54601?

To keep rent at or below 30% of gross income, you would need to earn at least $45,000/year (~$22/hour full-time) to afford the median rent of $1,129/mo in ZIP 54601. The local median household income is $61,639/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 54601?

Rent in ZIP 54601 has decreased 2.4% over the past year as of July 20, 2026, offering some relief compared to 12 months ago.

Is ZIP 54601 an affordable place to rent?

ZIP 54601 is considered very affordable for renters. At $1,129/mo, rent takes approximately 22% of the local median household income ($61,639/yr). The standard benchmark is 30%. ZIP 54601 falls comfortably within that range.

What percentage of ZIP 54601 residents rent vs. own?

According to Census data, approximately 46% of ZIP 54601 households are renters, while 54% are owner-occupied. ZIP 54601 leans toward homeownership, which can mean a smaller rental inventory.

How does ZIP 54601 compare to the rest of La Crosse?

ZIP 54601 is pricier than La Crosse as a whole. At $1,129/mo, it's $49 above the La Crosse citywide median of $1,080/mo.

When was rent data for ZIP 54601 last updated?

Rent data for ZIP 54601 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
22%
VERY AFFORDABLE

At $1,129/mo, rent takes ~22% of ZIP 54601's median household income ($61,639/yr). The standard benchmark is 30%.

ZIP 54601 22%Benchmark 30%
State income tax3.5–7.65%
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Schools nearby

Public schools near ZIP 54601 (La Crosse, WI)

Recent submissions

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