ZIP Code · WI

ZIP 54701

Part of Eau Claire, WI

Pop. 43,014·Eau Claire County·91st most expensive ZIP in Wisconsin

Median rent (all units)

$1,107/mo

Year-over-Year

+5.2%

Month-over-Month

+1.4%

vs US Median

-$825

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 54701 · $1,107

More affordable than 95% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$950

1 BR

$980

2 BR

$1,200

3 BR

$1,610

4 BR+

$1,620

Research median

$1,200/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 54701 is at its highest level since Zillow's records here began in February 2022.

Past year vs. the rest of Wisconsin

Rent in ZIP 54701 changed +5.2% over the year to September 2026. Across the 71 Wisconsin ZIP codes Zillow tracks, the typical change was +5.6%.

Recent direction

Rent has risen 6 months in a row, and rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($74,361) is $1,859 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,620).

From Zillow's monthly rent index (ZORI) for ZIP 54701. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$13,284/yr

At $1,107/mo median

Location

CityEau Claire

StateWI

CountyEau Claire County

Rent Market Meter

Strong Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are up 5.2% year-over-year. Expect competition, and move quickly to lock in terms.

Based on rent-price momentum (+5.2% YoY, +1.4% MoM), not inventory.

Demographics

Who lives here

ZIP 54701 (Eau Claire, WI) is majority owner-occupied, skews toward younger working-age adults, 44% of residents hold a bachelor's degree or higher.

Population

43,014

Median income

$74,361

Median age

35.2

Renters

42.6%

Age distribution

17.9%

31.7%

22%

18%

Under 1817.9%

18–3431.7%

35–5422%

55–6410.3%

65+18%

Gender

47.4%

52.6%

Male47.4%

Female52.6%

Race & ethnicity

88.3%

White88.3%

Black0.9%

Hispanic2.5%

Asian4.8%

Other3.5%

Education (25+)

22.9%

30.7%

44%

No HS diploma2.5%

HS diploma22.9%

Some college30.7%

Bachelor's+44%

Housing tenure

57.4%

42.6%

Owner57.4%

Renter42.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How ZIP 54701 in Eau Claire, WI has changed in 5 years

Rent

$901 → $1,107

up 22.9%

Income

$65,848 → $74,361

up 12.9%

Population

41,633 → 43,014

up 3.3%

Renter share

40.6% → 42.6%

+2.0 pts

Bachelor's+

40.7% → 44%

+3.3 pts

Median age

33.9 → 35.2

+1.3 yrs

Compared with 2022, rent in ZIP 54701 in Eau Claire, WI has climbed by $206 per month, settling near $1,107 after starting the period at $901. On the earnings side, the typical household in ZIP 54701 in Eau Claire, WI now reports about $74,361, up from $65,848 in 2021. Rent outpaced income growth by roughly 10.0 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 41,633 to 43,014 between 2021 and 2024, a 3.3% change. About 42.6% of households rent today, against 40.6% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 40.7% to 44%. For context, the 2022 to 2026 window covers an unusually volatile run for US rents nationally, and ZIP 54701 in Eau Claire, WI reflects that arc in its own way.

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About renting in ZIP 54701

Last updated: October 17, 2026

ZIP code 54701 covers Eau Claire, WI. The median rent here is $1,107/mo as of October 2026. A 1-bedroom rents for a median of $980/mo. A 2-bedroom rents for a median of $1,200/mo.

At 18% of local median household income ($74,361/yr), ZIP 54701 ranks as affordable compared to the national benchmark of 30%. Rents have increased 5.2% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 54701?

To keep rent at or below 30% of gross income, you would need to earn at least $44,000/year (about $21/hour full-time) to afford the median rent of $1,107/mo in ZIP 54701. The local median household income is $74,361/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 54701?

Rent in ZIP 54701 has risen 5.2% over the past year as of September 2026. That is the highest level since Zillow's records here began in February 2022.

How does ZIP 54701 compare to other ZIPs in Wisconsin?

ZIP 54701 is one of the more affordable among Wisconsin ZIP codes for rent, ranking #91 of 103 at $1,107/mo. Over the year to September 2026, rent in ZIP 54701 changed +5.2%, against a typical +5.6% across the 71 Wisconsin ZIP codes Zillow tracks.