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ZIP Code · WI

ZIP 54720

Part of Altoona, WI
Pop. 8,947·Eau Claire County·53rd most expensive ZIP in Wisconsin
Median rent (all units)
$1,403/mo
Year-over-Year
Stable
Month-over-Month
-2.4%
vs US Median
-$562
Falling (Monthly)
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Most AffordableMost Expensive
ZIP 54720 · $1,403
More affordable than 80% of US ZIP codes · National median $1,965/mo
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Medians by bedroom

Rent by unit size

Studio
$1,010
1 BR
$1,040
2 BR
$1,280
3 BR
$1,710
4 BR+
$1,720
Research median
$1,280/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$16,836/yr
At $1,403/mo median
Location
StateWI
CountyEau Claire County
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (down 0.0% YoY), so renters have negotiating leverage.
Based on rent-price momentum (+0.0% YoY, -2.4% MoM), not inventory.
Demographics

Who lives here

ZIP 54720 (Altoona, WI) is roughly split between renters and owners, 42.3% of residents hold a bachelor's degree or higher.

Population
8,947
Median income
$85,977
Median age
37.6
Renters
45.4%
Age distribution
22.4%
23.9%
21.4%
13.1%
19.2%
Under 1822.4%
18–3423.9%
35–5421.4%
55–6413.1%
65+19.2%
Gender
51.3%
48.7%
Male51.3%
Female48.7%
Race & ethnicity
88.5%
White88.5%
Black1.9%
Hispanic4.5%
Asian1.1%
Other4.1%
Education (25+)
23%
31.5%
42.3%
No HS diploma3.2%
HS diploma23%
Some college31.5%
Bachelor's+42.3%
Housing tenure
54.6%
45.4%
Owner54.6%
Renter45.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 54720 in Altoona, WI has changed in 5 years

Income
$62,645 → $85,977
up 37.2%
Population
8,507 → 8,947
up 5.2%
Renter share
40.7% → 45.4%
+4.7 pts
Bachelor's+
32.6% → 42.3%
+9.7 pts

On the earnings side, the typical household in ZIP 54720 in Altoona, WI now reports about $85,977, up from $62,645 in 2021. Headcount in the area went from 8,507 to 8,947 between 2021 and 2024, a 5.2% change. About 45.4% of households rent today, against 40.7% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 32.6% to 42.3%.

Community

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Local insights

Tips for renters in ZIP 54720

About renting in ZIP 54720

Last updated: July 20, 2026

ZIP code 54720 covers Altoona, WI. The median rent here is $1,403/mo as of July 2026. A 1-bedroom rents for a median of $1,040/mo. A 2-bedroom rents for a median of $1,280/mo.

At 20% of local median household income ($85,977/yr), ZIP 54720 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much is rent in ZIP code 54720?

As of July 20, 2026, the median monthly rent in ZIP 54720 (Altoona, WI) is $1,403. This is based on aggregated data from public sources and community submissions.

How does ZIP 54720 rent compare to the US average?

ZIP 54720's median rent of $1,403/mo is $562 (29%) below the US national median of $1,965/mo.

How does ZIP 54720 compare to other ZIPs in Wisconsin?

ZIP 54720 falls in the middle range for Wisconsin, ranking #53 out of 107 ZIPs at $1,403/mo.

How much income do you need to rent in ZIP 54720?

To keep rent at or below 30% of gross income, you would need to earn at least $56,000/year (~$27/hour full-time) to afford the median rent of $1,403/mo in ZIP 54720. The local median household income is $85,977/yr, meaning the typical household meets that threshold.

Is rent going up or down in ZIP 54720?

Rent in ZIP 54720 has been relatively stable over the past year, with a 0.0% change year over year as of July 20, 2026.

Is ZIP 54720 an affordable place to rent?

ZIP 54720 is considered very affordable for renters. At $1,403/mo, rent takes approximately 20% of the local median household income ($85,977/yr). The standard benchmark is 30%. ZIP 54720 falls comfortably within that range.

What percentage of ZIP 54720 residents rent vs. own?

According to Census data, approximately 45.4% of ZIP 54720 households are renters, while 54.6% are owner-occupied. ZIP 54720 leans toward homeownership, which can mean a smaller rental inventory.

When was rent data for ZIP 54720 last updated?

Rent data for ZIP 54720 reflects July 20, 2026. RentDataNow refreshes all data monthly using public and private datasets.
Income Affordability
20%
VERY AFFORDABLE

At $1,403/mo, rent takes ~20% of ZIP 54720's median household income ($85,977/yr). The standard benchmark is 30%.

ZIP 54720 20%Benchmark 30%
State income tax3.5–7.65%
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Schools nearby

Public schools near ZIP 54720 (Altoona, WI)

Recent submissions

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