ZIP Code · WI

ZIP 54720

Part of Altoona, WI

Pop. 8,947·Eau Claire County·81st most expensive ZIP in Wisconsin

Median rent (all units)

$1,168/mo

Year-over-Year

Stable

Month-over-Month

-13.8%

vs US Median

-$764

Reported rents

Falling (Monthly)

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Most AffordableMost Expensive

ZIP 54720 · $1,168

More affordable than 93% of US ZIP codes · National median $1,932/mo

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,010

1 BR

$1,040

2 BR

$1,280

3 BR

$1,710

4 BR+

$1,720

Research median

$1,280/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

What a typical income covers

30% of the median household income ($85,977) is $2,149 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,720).

From Zillow's monthly rent index (ZORI) for ZIP 54720. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$14,016/yr

At $1,168/mo median

Location

CityAltoona

StateWI

CountyEau Claire County

Rent Market Meter

Strong Renter's Market

Renter's MarketBalancedLandlord's Market

Rents are down 0.0% year-over-year. Push hard on price, concessions, and lease terms.

Based on rent-price momentum (+0.0% YoY, -13.8% MoM), not inventory.

Demographics

Who lives here

ZIP 54720 (Altoona, WI) is roughly split between renters and owners, 42.3% of residents hold a bachelor's degree or higher.

Population

8,947

Median income

$85,977

Median age

37.6

Renters

45.4%

Age distribution

22.4%

23.9%

21.4%

13.1%

19.2%

Under 1822.4%

18–3423.9%

35–5421.4%

55–6413.1%

65+19.2%

Gender

51.3%

48.7%

Male51.3%

Female48.7%

Race & ethnicity

88.5%

White88.5%

Black1.9%

Hispanic4.5%

Asian1.1%

Other4.1%

Education (25+)

23%

31.5%

42.3%

No HS diploma3.2%

HS diploma23%

Some college31.5%

Bachelor's+42.3%

Housing tenure

54.6%

45.4%

Owner54.6%

Renter45.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 54720 in Altoona, WI has changed in 5 years

Income

$62,645 → $85,977

up 37.2%

Population

8,507 → 8,947

up 5.2%

Renter share

40.7% → 45.4%

+4.7 pts

Bachelor's+

32.6% → 42.3%

+9.7 pts

On the earnings side, the typical household in ZIP 54720 in Altoona, WI now reports about $85,977, up from $62,645 in 2021. Headcount in the area went from 8,507 to 8,947 between 2021 and 2024, a 5.2% change. About 45.4% of households rent today, against 40.7% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 32.6% to 42.3%.

Community

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Local insights

Tips for renters in ZIP 54720

About renting in ZIP 54720

Last updated: October 17, 2026

ZIP code 54720 covers Altoona, WI. The median rent here is $1,168/mo as of October 2026. A 1-bedroom rents for a median of $1,040/mo. A 2-bedroom rents for a median of $1,280/mo.

At 16% of local median household income ($85,977/yr), ZIP 54720 ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 54720?

To keep rent at or below 30% of gross income, you would need to earn at least $47,000/year (about $23/hour full-time) to afford the median rent of $1,168/mo in ZIP 54720. The local median household income is $85,977/yr, so the typical household meets that bar.