ZIP Code · IL

ZIP 61704

Part of Bloomington, IL

Pop. 37,279·McLean County·169th most expensive ZIP in Illinois

Median rent (all units)

$1,453/mo

Year-over-Year

+5.2%

Month-over-Month

Stable

vs US Median

-$479

Reported rents

Stable (Monthly)

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Most AffordableMost Expensive

ZIP 61704 · $1,453

More affordable than 76% of US ZIP codes · National median $1,932/mo

Rent check

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Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,020

1 BR

$1,100

2 BR

$1,430

3 BR

$1,890

4 BR+

$1,890

Research median

$1,430/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 61704 is 0.1% below its high of $1,454 in August 2026, at $1,453 as of September 2026.

Past year vs. the rest of Illinois

Rent in ZIP 61704 changed +5.2% over the year to September 2026. Across the 172 Illinois ZIP codes Zillow tracks, the typical change was +4.7%.

Recent direction

Rent rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($95,027) is $2,376 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,890).

Cheaper nearby

ZIP 61701, 3 miles away, rents for 26% less ($1,078/mo), about $4,500 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 61704. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$17,436/yr

At $1,453/mo median

Location

CityBloomington

StateIL

CountyMcLean County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (5.2% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+5.2% YoY, -0.1% MoM), not inventory.

Demographics

Who lives here

ZIP 61704 (Bloomington, IL) is majority owner-occupied, has a median income above the national average, 57.1% of residents hold a bachelor's degree or higher.

Population

37,279

Median income

$95,027

Median age

37.1

Renters

33.2%

Age distribution

24.6%

22.9%

26.3%

14.3%

Under 1824.6%

18–3422.9%

35–5426.3%

55–6411.8%

65+14.3%

Gender

49.5%

50.5%

Male49.5%

Female50.5%

Race & ethnicity

70%

14.5%

White70%

Black7.3%

Hispanic5.6%

Asian14.5%

Other2.6%

Education (25+)

15.6%

22.4%

57.1%

No HS diploma5%

HS diploma15.6%

Some college22.4%

Bachelor's+57.1%

Housing tenure

66.8%

33.2%

Owner66.8%

Renter33.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How ZIP 61704 in Bloomington, IL has changed in 5 years

Rent

$1,208 → $1,453

up 20.3%

Income

$86,750 → $95,027

up 9.5%

Population

36,875 → 37,279

up 1.1%

Renter share

34.3% → 33.2%

-1.1 pts

Bachelor's+

57.6% → 57.1%

-0.5 pts

Median age

35.5 → 37.1

+1.6 yrs

The median rent in ZIP 61704 in Bloomington, IL stood at $1,208 in 2023 and currently runs about $1,453, reflecting a 20.3% increase over the period. Census figures show median household income at $95,027 today, compared with $86,750 five years earlier. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has grown by 1.1% since 2021, moving from about 36,875 residents to roughly 37,279. The combined trend lines point to a market that has changed measurably from where it stood in early 2023.

Community

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Local insights

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About renting in ZIP 61704

Last updated: October 17, 2026

ZIP code 61704 covers Bloomington, IL. The median rent here is $1,453/mo as of October 2026. A 1-bedroom rents for a median of $1,100/mo. A 2-bedroom rents for a median of $1,430/mo.

At 18% of local median household income ($95,027/yr), ZIP 61704 ranks as affordable compared to the national benchmark of 30%. Rents have increased 5.2% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 61704?

To keep rent at or below 30% of gross income, you would need to earn at least $58,000/year (about $28/hour full-time) to afford the median rent of $1,453/mo in ZIP 61704. The local median household income is $95,027/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 61704?

Rent in ZIP 61704 has risen 5.2% over the past year as of September 2026. It sits 0.1% below its high of $1,454 in August 2026.

How does ZIP 61704 compare to other ZIPs in Illinois?

ZIP 61704 is one of the more affordable among Illinois ZIP codes for rent, ranking #169 of 227 at $1,453/mo. Over the year to September 2026, rent in ZIP 61704 changed +5.2%, against a typical +4.7% across the 172 Illinois ZIP codes Zillow tracks.