ZIP 91030
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12-month history
Last updated: October 17, 2026
What the numbers show
January. Asking rents in ZIP 91030 usually run 0.9% below trend in January and 0.8% above it in June, about $45 a month apart at today's median. Based on 9 years of data.
Rent in ZIP 91030 is at its highest level since Zillow's records here began in December 2016.
Rent in ZIP 91030 changed +3.5% over the year to September 2026. Across the 819 California ZIP codes Zillow tracks, the typical change was +3.2%.
From 2019 to 2024, rent in ZIP 91030 rose 25.4% while median household income rose 21.8% ($104,432 to $127,175). Rent outpaced income.
Rent in ZIP 91030 is 32.6% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.
Rent has risen 2 months in a row, and rose in 7 of the last 12 months.
30% of the median household income ($127,175) is $3,179 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($3,080); a 3-bedroom is $3,900.
ZIP 90031, 3 miles away, rents for 18% less ($2,177/mo), about $5,700 a year in savings.
From Zillow's monthly rent index (ZORI) for ZIP 91030. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
Who lives here
ZIP 91030 (South Pasadena, CA) is majority renter-occupied, has a median income above the national average, 73.5% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How ZIP 91030 in South Pasadena, CA has changed in 5 years
Rent in ZIP 91030 in South Pasadena, CA has climbed 30.7% since 2021, going from about $2,031 per month to roughly $2,655 today. Median household income grew from $115,088 to $127,175 between 2021 and 2024, a 10.5% shift. Rent outpaced income growth by roughly 20.2 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 26,837 to 26,068 between 2021 and 2024, a 2.9% change. About 56% of households rent today, against 52.4% in 2021. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 70.9% to 73.5%. Taken together, the five-year picture in ZIP 91030 in South Pasadena, CA reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.
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Tips for renters in ZIP 91030
Last updated: October 17, 2026
ZIP code 91030 covers South Pasadena, CA. The median rent here is $2,655/mo as of October 2026. A 1-bedroom rents for a median of $2,470/mo. A 2-bedroom rents for a median of $3,080/mo.
At 25% of local median household income ($127,175/yr), ZIP 91030 ranks as affordable compared to the national benchmark of 30%. Rents have increased 3.5% over the past year.
Frequently asked questions
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How does ZIP 91030 compare to other ZIPs in California?
How does ZIP 91030 compare to the rest of South Pasadena?
At $2,655/mo, rent takes ~25% of ZIP 91030's median household income ($127,175/yr). The standard benchmark is 30%.
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