ZIP Code · CA

ZIP 94954

Part of Petaluma, CA

Pop. 37,574·Sonoma County·436th most expensive ZIP in California

Median rent (all units)

$2,825/mo

Year-over-Year

+7.3%

Month-over-Month

+0.9%

vs US Median

+$893

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 94954 · $2,825

More expensive than 87% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$2,360

1 BR

$2,610

2 BR

$3,430

3 BR

$4,720

4 BR+

$5,030

Research median

$3,430/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

January. Asking rents in ZIP 94954 usually run 1.5% below trend in January and 1.3% above it in May, about $79 a month apart at today's median. Based on 5 years of data.

Compared with the peak

Rent in ZIP 94954 is at its highest level since Zillow's records here began in February 2021.

Past year vs. the rest of California

Rent in ZIP 94954 changed +7.3% over the year to September 2026. Across the 819 California ZIP codes Zillow tracks, the typical change was +3.2%.

Recent direction

Rent has risen 6 months in a row, and rose in 9 of the last 12 months.

What a typical income covers

30% of the median household income ($113,527) is $2,838 a month. That covers HUD's Fair Market Rent for up to a 1-bedroom ($2,610); a 2-bedroom is $3,430.

From Zillow's monthly rent index (ZORI) for ZIP 94954. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$33,900/yr

At $2,825/mo median

Location

CityPetaluma

StateCA

CountySonoma County

Rent Market Meter

Strong Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are up 7.3% year-over-year. Expect competition, and move quickly to lock in terms.

Based on rent-price momentum (+7.3% YoY, +0.9% MoM), not inventory.

Demographics

Who lives here

ZIP 94954 (Petaluma, CA) is majority owner-occupied, has a large retiree population, has a median income above the national average, 38.4% of residents hold a bachelor's degree or higher.

Population

37,574

Median income

$113,527

Median age

45.3

Renters

32.7%

Age distribution

17.9%

18.8%

26.2%

15.6%

21.5%

Under 1817.9%

18–3418.8%

35–5426.2%

55–6415.6%

65+21.5%

Gender

48.7%

51.3%

Male48.7%

Female51.3%

Race & ethnicity

67.6%

23%

White67.6%

Black1.5%

Hispanic23%

Asian4.3%

Other3.6%

Education (25+)

19.3%

34%

38.4%

No HS diploma8.3%

HS diploma19.3%

Some college34%

Bachelor's+38.4%

Housing tenure

67.3%

32.7%

Owner67.3%

Renter32.7%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 94954 in Petaluma, CA has changed in 5 years

Rent

$2,106 → $2,825

up 34.1%

Income

$100,668 → $113,527

up 12.8%

Population

38,354 → 37,574

down 2.0%

Renter share

33.9% → 32.7%

-1.2 pts

Bachelor's+

35.2% → 38.4%

+3.2 pts

Median age

42.6 → 45.3

+2.7 yrs

Since 2021, the typical rent in ZIP 94954 in Petaluma, CA has increased from $2,106 to $2,825, a 34.1% change over five years. Census figures show median household income at $113,527 today, compared with $100,668 five years earlier. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. The population has contracted by 2.0% since 2021, moving from about 38,354 residents to roughly 37,574. College-educated residents now make up 38.4% of adults here, versus 35.2% in 2021. The combined trend lines point to a market that has changed measurably from where it stood in early 2021.

Community

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About renting in ZIP 94954

Last updated: October 17, 2026

ZIP code 94954 covers Petaluma, CA. The median rent here is $2,825/mo as of October 2026. A 1-bedroom rents for a median of $2,610/mo. A 2-bedroom rents for a median of $3,430/mo.

At 30% of local median household income ($113,527/yr), ZIP 94954 ranks as moderate compared to the national benchmark of 30%. Rents have increased 7.3% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 94954?

To keep rent at or below 30% of gross income, you would need to earn at least $113,000/year (about $54/hour full-time) to afford the median rent of $2,825/mo in ZIP 94954. The local median household income is $113,527/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 94954?

Rent in ZIP 94954 has risen 7.3% over the past year as of September 2026. That is the highest level since Zillow's records here began in February 2021.

When is the cheapest time to rent in ZIP 94954?

Asking rents in ZIP 94954 are usually lowest in January, about 1.5% below their yearly trend, and highest in May, about 1.3% above it. At today's median that is a gap of roughly $79 a month. This pattern comes from 5 years of Zillow rent data.

How does ZIP 94954 compare to other ZIPs in California?

ZIP 94954 is in the middle among California ZIP codes for rent, ranking #436 of 898 at $2,825/mo. Over the year to September 2026, rent in ZIP 94954 changed +7.3%, against a typical +3.2% across the 819 California ZIP codes Zillow tracks.