City Report · IL

Normal

Pop. 53,569·104th most expensive in Illinois·One of the most affordable rental markets in the US
Median rent (all units)
$1,390/mo
Year-over-Year
+4.5%
Month-over-Month
+1.2%
vs US Median
-$542
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Normal · $1,390
More affordable than 83% of US cities · National median $1,932/mo
Rent Reality Score
63/100
Good value
OverheatedFairGreat value

Rents are 6% below what Normal's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,390/mo
Expected by trend
$1,483/mo
The Rent Reality Score compares today's median rent to where Normal's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$720
1 BR
$790
2 BR
$1,010
3 BR
$1,390
4 BR+
$1,390
Fair Market Rent (HUD)
$1,010/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,390 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Normal is at its highest level since Zillow's records here began in December 2021.

Past year vs. the rest of Illinois

Rent in Normal changed +4.5% over the year to September 2026. Across the 94 Illinois cities Zillow tracks, the typical change was +4.0%.

Recent direction

Rent has risen 5 months in a row, and rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($64,785) is $1,620 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,390).

Cheaper nearby

Washington, 27 miles away, rents for 29% less ($988/mo), about $4,800 a year in savings.

From Zillow's monthly rent index (ZORI) for Normal. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$16,680/yr
At $1,390/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 4.5% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+4.5% YoY, +1.2% MoM), not inventory.
Rent check

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Demographics

Who lives here

Normal, IL is roughly split between renters and owners, skews toward younger working-age adults, has a median income below the national average, 52.9% of residents hold a bachelor's degree or higher.

Population
53,569
Median income
$64,785
Median age
25
Renters
45.2%
Age distribution
16.1%
44.9%
18.4%
12.1%
Under 1816.1%
18–3444.9%
35–5418.4%
55–648.4%
65+12.1%
Gender
47.8%
52.2%
Male47.8%
Female52.2%
Race & ethnicity
78%
White78%
Black10.9%
Hispanic7.2%
Asian4.3%
Education (25+)
18.9%
25.7%
52.9%
No HS diploma2.4%
HS diploma18.9%
Some college25.7%
Bachelor's+52.9%
Housing tenure
54.8%
45.2%
Owner54.8%
Renter45.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How Normal, IL has changed in 5 years

Rent
$1,025 → $1,390
up 35.6%
Income
$58,564 → $64,785
up 10.6%
Population
53,446 → 53,569
up 0.2%
Renter share
44.6% → 45.2%
+0.6 pts
Bachelor's+
52.3% → 52.9%
+0.6 pts

Compared with 2022, rent in Normal, IL has climbed by $365 per month, settling near $1,390 after starting the period at $1,025. Local incomes tracked alongside that move, going from a median of $58,564 in 2021 to $64,785 more recently. Rent outpaced income growth by roughly 25.0 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. These shifts give renters and would-be renters a longer baseline for sizing up today's listings against the Normal, IL market of 2022.

Community

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View Normal rent history (2015–2026) →
Salary vs rent

Can you afford rent in Normal on your salary?

At $1,390/mo, how Normal rent compares to typical pay (30% rule).

By apartment size

Normal rent by bedroom count

Median rent for each apartment size in Normal. Click any size for full breakdown.

Local insights

Tips for renters in Normal

About renting in Normal, IL

Last updated: October 17, 2026

The median rent in Normal is $1,390/mo as of October 2026. A studio apartment averages $720/mo while a 2-bedroom runs $1,010/mo. One-bedroom apartments average $790/mo and 3-bedroom units go for $1,390/mo.

At 26% of local median household income ($64,785/yr), Normal ranks as affordable compared to the national benchmark of 30%. Rents have increased 4.5% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Normal?

To keep rent at or below 30% of gross income, you would need to earn at least $56,000/year (about $27/hour full-time) to afford the median rent of $1,390/mo in Normal. The local median household income is $64,785/yr, so the typical household meets that bar.

Is rent going up or down in Normal?

Rent in Normal has risen 4.5% over the past year as of September 2026. That is the highest level since Zillow's records here began in December 2021.

How does Normal rent compare to other cities in Illinois?

Normal is one of the more affordable among Illinois cities for rent, ranking #104 of 137 tracked cities at $1,390/mo. Over the year to September 2026, rent in Normal changed +4.5%, against a typical +4.0% across the 94 Illinois cities Zillow tracks.

Which nearby cities are cheaper to rent in than Normal?

Nearby cities with lower median rent than Normal ($1,390/mo) include East Peoria ($885/mo), Washington ($988/mo), and Bloomington ($1,270/mo).
Income Affordability
26%
AFFORDABLE

At $1,390/mo, rent takes ~26% of Normal's median household income ($64,785/yr). The standard benchmark is 30%.

Normal 26%Benchmark 30%
State income tax4.95%
Run the Normal affordability calculator →
Lowest-rent ZIP codes in Normal
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Normal, IL

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