At $1,796/mo, rent takes about 40% of the local median household income, slightly above the 30% benchmark.
Rent by unit size
These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,796 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.
Source: HUD Small Area Fair Market Rents. Read the methodology →
12-month history
Last updated: August 17, 2026
Is your rent fair?
Compare your rent to the local median.
Who lives here
Holyoke, MA is majority renter-occupied, has a large retiree population, has a median income below the national average, 25.9% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How Holyoke, MA has changed in 5 years
On the earnings side, the typical household in Holyoke, MA now reports about $53,605, up from $45,045 in 2021. The population has contracted by 1.7% since 2021, moving from about 38,480 residents to roughly 37,813. Renters now make up 58.7% of households, compared with 60.4% five years ago. College-educated residents now make up 25.9% of adults here, versus 22% in 2021.
Discussions about Holyoke
No discussions yet. Start the conversation.
Can you afford rent in Holyoke on your salary?
At $1,796/mo, how Holyoke rent compares to typical pay (30% rule).
Holyoke rent by bedroom count
Median rent for each apartment size in Holyoke. Click any size for full breakdown.
Tips for renters in Holyoke
Last updated: August 17, 2026
The median rent in Holyoke is $1,796/mo as of August 2026. A studio apartment averages $970/mo while a 2-bedroom runs $1,390/mo. One-bedroom apartments average $1,120/mo and 3-bedroom units go for $1,690/mo.
At 40% of local median household income ($53,605/yr), Holyoke ranks as moderate compared to the national benchmark of 30%. Rents have increased 9.0% over the past year.
Frequently asked questions
Is Holyoke an affordable city for renters?
How much income do you need to rent in Holyoke?
Is rent going up or down in Holyoke?
How does Holyoke rent compare to other cities in Massachusetts?
Which nearby cities are cheaper to rent in than Holyoke?
What percentage of Holyoke residents rent vs. own?
How does Holyoke rent compare to the national average?
At $1,796/mo, rent takes ~40% of Holyoke's median household income ($53,605/yr). The standard benchmark is 30%.
How does this area stack up?
Pick another city or ZIP to compare.
Estimated from ZIP-level data
Be the first to submit your rent for Holyoke.
No discussions yet.
