City Report · NJ

Long Branch

Pop. 32,530·72nd most expensive in New Jersey·One of the pricier rental markets in the US
Median rent (all units)
$2,678/mo
Year-over-Year
+4.9%
Month-over-Month
-1.2%
vs US Median
+$746
Reported rents
Falling (Monthly)
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Most AffordableMost Expensive
Long Branch · $2,678
More expensive than 84% of US cities · National median $1,932/mo
Rent Reality Score
50/100
Fairly priced
OverheatedFairGreat value

Rents are right about where Long Branch's 10-year trend predicts.

Actual rent
$2,678/mo
Expected by trend
$2,676/mo
The Rent Reality Score compares today's median rent to where Long Branch's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,420
1 BR
$1,600
2 BR
$1,970
3 BR
$2,620
4 BR+
$2,920
Fair Market Rent (HUD)
$1,970/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $2,678 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Long Branch is 1.2% below its high of $2,711 in August 2026, at $2,678 as of September 2026.

Past year vs. the rest of New Jersey

Rent in Long Branch changed +4.9% over the year to September 2026. Across the 121 New Jersey cities Zillow tracks, the typical change was +3.1%.

Recent direction

Rent rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($79,653) is $1,991 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,970); a 3-bedroom is $2,620.

Cheaper nearby

Eatontown, 4 miles away, rents for 16% less ($2,256/mo), about $5,100 a year in savings.

From Zillow's monthly rent index (ZORI) for Long Branch. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$32,136/yr
At $2,678/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (4.9% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+4.9% YoY, -1.2% MoM), not inventory.
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Demographics

Who lives here

Long Branch, NJ is majority renter-occupied, 36.1% of residents hold a bachelor's degree or higher.

Population
32,530
Median income
$79,653
Median age
36.8
Renters
57.5%
Age distribution
19.9%
27.7%
23.3%
18.8%
Under 1819.9%
18–3427.7%
35–5423.3%
55–6410.3%
65+18.8%
Gender
49.1%
50.9%
Male49.1%
Female50.9%
Race & ethnicity
55.9%
25.2%
White55.9%
Black11.4%
Hispanic25.2%
Asian2.9%
Other4.5%
Education (25+)
14.6%
27.9%
21.4%
36.1%
No HS diploma14.6%
HS diploma27.9%
Some college21.4%
Bachelor's+36.1%
Housing tenure
42.5%
57.5%
Owner42.5%
Renter57.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How Long Branch, NJ has changed in 5 years

Rent
$2,249 → $2,678
up 19.1%
Income
$65,369 → $79,653
up 21.9%
Population
31,734 → 32,530
up 2.5%
Renter share
58.4% → 57.5%
-0.9 pts
Bachelor's+
32.6% → 36.1%
+3.5 pts
Median age
37.4 → 36.8
-0.6 yrs

Five years ago, renters in Long Branch, NJ paid around $2,249 a month. That figure now sits near $2,678, up 19.1% from the 2022 baseline. Median household income climbed from $65,369 to $79,653 between 2021 and 2024, a 21.9% shift. Census counts show Long Branch, NJ adding about 796 residents over the five-year window, up 2.5% on net. Bachelor's-degree-or-higher attainment moved from 32.6% to 36.1% across the same window. Taken together, the five-year picture in Long Branch, NJ reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

Community

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View Long Branch rent history (2015–2026) →
Salary vs rent

Can you afford rent in Long Branch on your salary?

At $2,678/mo, how Long Branch rent compares to typical pay (30% rule).

By apartment size

Long Branch rent by bedroom count

Median rent for each apartment size in Long Branch. Click any size for full breakdown.

Local insights

Tips for renters in Long Branch

About renting in Long Branch, NJ

Last updated: October 17, 2026

The median rent in Long Branch is $2,678/mo as of October 2026. A studio apartment averages $1,420/mo while a 2-bedroom runs $1,970/mo. One-bedroom apartments average $1,600/mo and 3-bedroom units go for $2,620/mo.

At 40% of local median household income ($79,653/yr), Long Branch ranks as moderate compared to the national benchmark of 30%. Rents have increased 4.9% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Long Branch?

To keep rent at or below 30% of gross income, you would need to earn at least $107,000/year (about $51/hour full-time) to afford the median rent of $2,678/mo in Long Branch. The local median household income is $79,653/yr, so the typical household falls short of that bar.

Is rent going up or down in Long Branch?

Rent in Long Branch has risen 4.9% over the past year as of September 2026. It sits 1.2% below its high of $2,711 in August 2026.

How does Long Branch rent compare to other cities in New Jersey?

Long Branch is in the middle among New Jersey cities for rent, ranking #72 of 178 tracked cities at $2,678/mo. Over the year to September 2026, rent in Long Branch changed +4.9%, against a typical +3.1% across the 121 New Jersey cities Zillow tracks.

Which nearby cities are cheaper to rent in than Long Branch?

Nearby cities with lower median rent than Long Branch ($2,678/mo) include Eatontown ($2,256/mo), and Oakhurst ($2,517/mo).
Income Affordability
40%
MODERATE

At $2,678/mo, rent takes ~40% of Long Branch's median household income ($79,653/yr). The standard benchmark is 30%.

Long Branch 40%Benchmark 30%
State income tax1.4–10.75%
Run the Long Branch affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Long Branch, NJ

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