City Report · NJ

Long Branch

Pop. 32,530·68th most expensive in New Jersey·One of the pricier rental markets in the US
Median rent (all units)
$2,743/mo
Year-over-Year
+0.1%
Month-over-Month
-0.4%
vs US Median
+$781
Stable (Monthly)
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Most AffordableMost Expensive
Long Branch · $2,743
More expensive than 85% of US cities · National median $1,962/mo
Rent Reality Score
55/100
Fairly priced
OverheatedFairGreat value

Rents are 2% below what Long Branch's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$2,743/mo
Expected by trend
$2,808/mo
The Rent Reality Score compares today's median rent to where Long Branch's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,420
1 BR
$1,600
2 BR
$1,970
3 BR
$2,620
4 BR+
$2,920
Fair Market Rent (HUD)
$1,970/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $2,743 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: August 17, 2026

Annual cost
$32,916/yr
At $2,743/mo median
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+0.1% YoY, -0.4% MoM), not inventory.
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Demographics

Who lives here

Long Branch, NJ is majority renter-occupied, 36.1% of residents hold a bachelor's degree or higher.

Population
32,530
Median income
$79,653
Median age
36.8
Renters
57.5%
Age distribution
19.9%
27.7%
23.3%
18.8%
Under 1819.9%
18–3427.7%
35–5423.3%
55–6410.3%
65+18.8%
Gender
49.1%
50.9%
Male49.1%
Female50.9%
Race & ethnicity
55.9%
25.2%
White55.9%
Black11.4%
Hispanic25.2%
Asian2.9%
Other4.5%
Education (25+)
14.6%
27.9%
21.4%
36.1%
No HS diploma14.6%
HS diploma27.9%
Some college21.4%
Bachelor's+36.1%
Housing tenure
42.5%
57.5%
Owner42.5%
Renter57.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How Long Branch, NJ has changed in 5 years

Rent
$2,264 → $2,743
up 21.2%
Income
$65,369 → $79,653
up 21.9%
Population
31,734 → 32,530
up 2.5%
Renter share
58.4% → 57.5%
-0.9 pts
Bachelor's+
32.6% → 36.1%
+3.5 pts
Median age
37.4 → 36.8
-0.6 yrs

Five years ago, renters in Long Branch, NJ paid around $2,264 a month. That figure now sits near $2,743, up 21.2% from the 2022 baseline. Median household income climbed from $65,369 to $79,653 between 2021 and 2024, a 21.9% shift. Census counts show Long Branch, NJ adding about 796 residents over the five-year window, up 2.5% on net. Bachelor's-degree-or-higher attainment moved from 32.6% to 36.1% across the same window. Taken together, the five-year picture in Long Branch, NJ reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

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View Long Branch rent history (2015–2026) →
Salary vs rent

Can you afford rent in Long Branch on your salary?

At $2,743/mo, how Long Branch rent compares to typical pay (30% rule).

By apartment size

Long Branch rent by bedroom count

Median rent for each apartment size in Long Branch. Click any size for full breakdown.

Local insights

Tips for renters in Long Branch

About renting in Long Branch, NJ

Last updated: August 17, 2026

The median rent in Long Branch is $2,743/mo as of August 2026. A studio apartment averages $1,420/mo while a 2-bedroom runs $1,970/mo. One-bedroom apartments average $1,600/mo and 3-bedroom units go for $2,620/mo.

At 41% of local median household income ($79,653/yr), Long Branch ranks as moderate compared to the national benchmark of 30%. Rents have increased 0.1% over the past year.

FAQ

Frequently asked questions

Is Long Branch an affordable city for renters?

Long Branch is considered stretched for renters. At $2,743/mo, rent takes approximately 41% of the local median household income ($79,653/yr). The standard benchmark is 30%. Long Branch significantly exceeds that threshold, making it challenging for many renters.

How much income do you need to rent in Long Branch?

To keep rent at or below 30% of gross income, you would need to earn at least $110,000/year (~$53/hour full-time) to afford the median rent of $2,743/mo in Long Branch. The local median household income is $79,653/yr, meaning the typical Long Branch household falls short of that threshold.

Is rent going up or down in Long Branch?

Rent in Long Branch has been relatively stable over the past year, with a 0.1% change year over year as of August 2026.

How does Long Branch rent compare to other cities in New Jersey?

Long Branch is middle-of-the-pack for New Jersey for rent, ranking #68 out of 183 tracked cities at $2,743/mo.

Which nearby cities are cheaper to rent in than Long Branch?

Eatontown is nearby and more affordable at $2,199/mo, which is $544 less than Long Branch.

What percentage of Long Branch residents rent vs. own?

According to Census data, approximately 57.5% of Long Branch households are renters, while 42.5% are owner-occupied. With a majority renter population, Long Branch has a strong rental market.

How does Long Branch rent compare to the national average?

Long Branch's median rent of $2,743/mo is $781 (40%) above the US national median of $1,962/mo. Within New Jersey, it ranks #68 out of 183 tracked cities.
Income Affordability
41%
STRETCHED

At $2,743/mo, rent takes ~41% of Long Branch's median household income ($79,653/yr). The standard benchmark is 30%.

Long Branch 41%Benchmark 30%
State income tax1.4–10.75%
Run the Long Branch affordability calculator →
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