City Report · OK

Norman

Pop. 129,672·15th most expensive in Oklahoma·One of the most affordable rental markets in the US
Median rent (all units)
$1,407/mo
Year-over-Year
+3.4%
Month-over-Month
+0.6%
vs US Median
-$525
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Norman · $1,407
More affordable than 81% of US cities · National median $1,932/mo
Rent Reality Score
49/100
Fairly priced
OverheatedFairGreat value

Rents are right about where Norman's 10-year trend predicts.

Actual rent
$1,407/mo
Expected by trend
$1,401/mo
The Rent Reality Score compares today's median rent to where Norman's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$890
1 BR
$963
2 BR
$1,183
3 BR
$1,580
4 BR+
$1,727
Fair Market Rent (HUD)
$1,183/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,407 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

December. Asking rents in Norman usually run 1.1% below trend in December and 0.9% above it in June, about $28 a month apart at today's median. Based on 11 years of data.

Compared with the peak

Rent in Norman is at its highest level since Zillow's records here began in January 2015.

Past year vs. the rest of Oklahoma

Rent in Norman changed +3.4% over the year to September 2026. Across the 31 Oklahoma cities Zillow tracks, the typical change was +2.8%.

Rent vs. income since 2019

From 2019 to 2024, rent in Norman rose 33.2% while median household income rose 16.5% ($58,119 to $67,704). Rent outpaced income.

Since before the pandemic

Rent in Norman is 42% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent has risen 3 months in a row, and rose in 11 of the last 12 months.

What a typical income covers

30% of the median household income ($67,704) is $1,693 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,580); a 4-bedroom is $1,727.

Spread across ZIP codes

The priciest of 3 ZIP codes in Norman, 73072 ($1,469/mo), costs 10% more than the cheapest, 73071 ($1,340/mo).

Cheaper nearby

Del City, 14 miles away, rents for 14% less ($1,206/mo), about $2,400 a year in savings.

From Zillow's monthly rent index (ZORI) for Norman. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$16,884/yr
At $1,407/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (3.4% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+3.4% YoY, +0.6% MoM), not inventory.
Rent check

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Demographics

Who lives here

Norman, OK is roughly split between renters and owners, skews toward younger working-age adults, 45.9% of residents hold a bachelor's degree or higher.

Population
129,672
Median income
$67,704
Median age
32.5
Renters
46.7%
Age distribution
17%
36.6%
21.7%
14.7%
Under 1817%
18–3436.6%
35–5421.7%
55–6410%
65+14.7%
Gender
49.5%
50.5%
Male49.5%
Female50.5%
Race & ethnicity
71.6%
White71.6%
Black4.6%
Hispanic9.2%
Asian4.3%
Other10.3%
Education (25+)
19.8%
28.4%
45.9%
No HS diploma5.8%
HS diploma19.8%
Some college28.4%
Bachelor's+45.9%
Housing tenure
53.3%
46.7%
Owner53.3%
Renter46.7%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Norman, OK has changed in 5 years

Rent
$1,066 → $1,407
up 32.0%
Income
$59,866 → $67,704
up 13.1%
Population
125,745 → 129,672
up 3.1%
Renter share
46.9% → 46.7%
-0.2 pts
Bachelor's+
44.9% → 45.9%
+1.0 pts
Median age
31 → 32.5
+1.5 yrs

Across the past five years, the going rent in Norman, OK has shifted from $1,066 to $1,407, up 32.0% since 2021. Household income in the area moved from $59,866 to $67,704 across the same window, up 13.1% versus 2021. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show Norman, OK adding about 3,927 residents over the five-year window, up 3.1% on net. Reading these numbers side by side helps frame whether current listings in Norman, OK look reasonable against where the market sat half a decade ago.

Community

Discussions about Norman

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View Norman rent history (2015–2026) →
Salary vs rent

Can you afford rent in Norman on your salary?

At $1,407/mo, how Norman rent compares to typical pay (30% rule).

By apartment size

Norman rent by bedroom count

Median rent for each apartment size in Norman. Click any size for full breakdown.

Local insights

Tips for renters in Norman

About renting in Norman, OK

Last updated: October 17, 2026

The median rent in Norman is $1,407/mo as of October 2026. A studio apartment averages $890/mo while a 2-bedroom runs $1,183/mo. One-bedroom apartments average $963/mo and 3-bedroom units go for $1,580/mo.

At 25% of local median household income ($67,704/yr), Norman ranks as affordable compared to the national benchmark of 30%. Rents have increased 3.4% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Norman?

To keep rent at or below 30% of gross income, you would need to earn at least $56,000/year (about $27/hour full-time) to afford the median rent of $1,407/mo in Norman. The local median household income is $67,704/yr, so the typical household meets that bar.

Is rent going up or down in Norman?

Rent in Norman has risen 3.4% over the past year as of September 2026. That is the highest level since Zillow's records here began in January 2015.

When is the cheapest time to rent in Norman?

Asking rents in Norman are usually lowest in December, about 1.1% below their yearly trend, and highest in June, about 0.9% above it. At today's median that is a gap of roughly $28 a month. This pattern comes from 11 years of Zillow rent data.

Has rent outpaced income in Norman?

Yes. From 2019 to 2024, rent in Norman rose 33.2% while median household income rose 16.5%, from $58,119 to $67,704. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

Which Norman neighborhoods have the lowest rent?

The most affordable ZIP codes in Norman are 73071 ($1,340/mo), 73069 ($1,426/mo), and 73072 ($1,469/mo). Citywide, the median rent is $1,407/mo.

How does Norman rent compare to other cities in Oklahoma?

Norman is in the middle among Oklahoma cities for rent, ranking #15 of 38 tracked cities at $1,407/mo. Over the year to September 2026, rent in Norman changed +3.4%, against a typical +2.8% across the 31 Oklahoma cities Zillow tracks.

Which nearby cities are cheaper to rent in than Norman?

Nearby cities with lower median rent than Norman ($1,407/mo) include Del City ($1,206/mo), Midwest City ($1,245/mo), and Noble ($1,393/mo).
Income Affordability
25%
AFFORDABLE

At $1,407/mo, rent takes ~25% of Norman's median household income ($67,704/yr). The standard benchmark is 30%.

Norman 25%Benchmark 30%
State income tax0.25–4.75%
Run the Norman affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Norman, OK

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