ZIP Code · OK

ZIP 73072

Part of Norman, OK

Pop. 50,881·Cleveland County·26th most expensive ZIP in Oklahoma

Median rent (all units)

$1,469/mo

Year-over-Year

+2.5%

Month-over-Month

Stable

vs US Median

-$463

Reported rents

Stable (Monthly)

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Most AffordableMost Expensive

ZIP 73072 · $1,469

More affordable than 75% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$1,000

1 BR

$1,080

2 BR

$1,320

3 BR

$1,780

4 BR+

$1,970

Research median

$1,320/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

December. Asking rents in ZIP 73072 usually run 1.3% below trend in December and 1.1% above it in June, about $35 a month apart at today's median. Based on 10 years of data.

Compared with the peak

Rent in ZIP 73072 is 0.2% below its high of $1,472 in April 2026, at $1,469 as of September 2026.

Past year vs. the rest of Oklahoma

Rent in ZIP 73072 changed +2.5% over the year to September 2026. Across the 87 Oklahoma ZIP codes Zillow tracks, the typical change was +3.6%.

Rent vs. income since 2019

From 2019 to 2024, rent in ZIP 73072 rose 33.9% while median household income rose 17.1% ($67,094 to $78,546). Rent outpaced income.

Since before the pandemic

Rent in ZIP 73072 is 40.3% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($78,546) is $1,964 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($1,780); a 4-bedroom is $1,970.

Rank in Norman

3rd cheapest of 3 ZIP codes in Norman.

From Zillow's monthly rent index (ZORI) for ZIP 73072. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$17,628/yr

At $1,469/mo median

Location

CityNorman

StateOK

CountyCleveland County

Rent Market Meter

Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are climbing (2.5% YoY), so leverage tilts toward landlords. Act sooner rather than later.

Based on rent-price momentum (+2.5% YoY, -0.1% MoM), not inventory.

Demographics

Who lives here

ZIP 73072 (Norman, OK) is majority owner-occupied, skews toward younger working-age adults, 54.8% of residents hold a bachelor's degree or higher.

Population

50,881

Median income

$78,546

Median age

30.2

Renters

44.2%

Age distribution

15.4%

39%

20%

16.1%

Under 1815.4%

18–3439%

35–5420%

55–649.5%

65+16.1%

Gender

48.8%

51.2%

Male48.8%

Female51.2%

Race & ethnicity

74%

White74%

Black3.8%

Hispanic8.5%

Asian5.6%

Other8.1%

Education (25+)

15%

25.5%

54.8%

No HS diploma4.6%

HS diploma15%

Some college25.5%

Bachelor's+54.8%

Housing tenure

55.8%

44.2%

Owner55.8%

Renter44.2%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 73072 in Norman, OK has changed in 5 years

Rent

$1,132 → $1,469

up 29.8%

Income

$66,568 → $78,546

up 18.0%

Population

47,776 → 50,881

up 6.5%

Renter share

44.6% → 44.2%

-0.4 pts

Bachelor's+

53% → 54.8%

+1.8 pts

Median age

31.9 → 30.2

-1.7 yrs

Compared with 2021, rent in ZIP 73072 in Norman, OK has increased by $337 per month, settling near $1,469 after starting the period at $1,132. On the earnings side, the typical household in ZIP 73072 in Norman, OK now reports about $78,546, up from $66,568 in 2021. Rent outpaced income growth by roughly 11.8 percentage points, which means renters are spending a larger slice of each paycheck on housing than they did in 2021. Headcount in the area went from 47,776 to 50,881 between 2021 and 2024, a 6.5% change. For context, the 2021 to 2026 window covers an unusually volatile run for US rents nationally, and ZIP 73072 in Norman, OK reflects that arc in its own way.

Community

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About renting in ZIP 73072

Last updated: October 17, 2026

ZIP code 73072 covers Norman, OK. The median rent here is $1,469/mo as of October 2026. A 1-bedroom rents for a median of $1,080/mo. A 2-bedroom rents for a median of $1,320/mo.

At 22% of local median household income ($78,546/yr), ZIP 73072 ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.5% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 73072?

To keep rent at or below 30% of gross income, you would need to earn at least $59,000/year (about $28/hour full-time) to afford the median rent of $1,469/mo in ZIP 73072. The local median household income is $78,546/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 73072?

Rent in ZIP 73072 has risen 2.5% over the past year as of September 2026. It sits 0.2% below its high of $1,472 in April 2026.

When is the cheapest time to rent in ZIP 73072?

Asking rents in ZIP 73072 are usually lowest in December, about 1.3% below their yearly trend, and highest in June, about 1.1% above it. At today's median that is a gap of roughly $35 a month. This pattern comes from 10 years of Zillow rent data.

Has rent outpaced income in ZIP 73072?

Yes. From 2019 to 2024, rent in ZIP 73072 rose 33.9% while median household income rose 17.1%, from $67,094 to $78,546. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does ZIP 73072 compare to other ZIPs in Oklahoma?

ZIP 73072 is one of the pricier among Oklahoma ZIP codes for rent, ranking #26 of 99 at $1,469/mo. Over the year to September 2026, rent in ZIP 73072 changed +2.5%, against a typical +3.6% across the 87 Oklahoma ZIP codes Zillow tracks.