Rents are 4% below what Denison's 10-year trend predicts — a better deal than its own history suggests.
Rent by unit size
These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,411 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.
Source: HUD Small Area Fair Market Rents. Read the methodology →
12-month history
Last updated: October 17, 2026
What the numbers show
Rent in Denison is 3.5% below its high of $1,462 in November 2025, at $1,411 as of September 2026.
Rent in Denison changed -2.7% over the year to September 2026. Across the 224 Texas cities Zillow tracks, the typical change was +1.0%.
Rent has fallen 2 months in a row, and rose in 6 of the last 12 months.
30% of the median household income ($67,365) is $1,684 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,270); a 3-bedroom is $1,770.
From Zillow's monthly rent index (ZORI) for Denison. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
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Who lives here
Denison, TX is majority owner-occupied, has a large retiree population, 18.7% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How Denison, TX has changed in 5 years
Compared with 2022, rent in Denison, TX has climbed by $51 per month, settling near $1,411 after starting the period at $1,360. Median household income grew from $52,784 to $67,365 between 2021 and 2024, a 27.6% shift. Income growth outran rent by about 23.8 percentage points, easing the affordability math somewhat compared with 2021. Headcount in the area went from 24,324 to 25,778 between 2021 and 2024, a 6.0% change. Taken together, the five-year picture in Denison, TX reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.
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At $1,411/mo, how Denison rent compares to typical pay (30% rule).
Denison rent by bedroom count
Median rent for each apartment size in Denison. Click any size for full breakdown.
Tips for renters in Denison
Last updated: October 17, 2026
The median rent in Denison is $1,411/mo as of October 2026. A studio apartment averages $1,010/mo while a 2-bedroom runs $1,270/mo. One-bedroom apartments average $1,055/mo and 3-bedroom units go for $1,770/mo.
At 25% of local median household income ($67,365/yr), Denison ranks as affordable compared to the national benchmark of 30%. Rents have decreased 2.7% over the past year.
Frequently asked questions
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Which nearby cities are cheaper to rent in than Denison?
At $1,411/mo, rent takes ~25% of Denison's median household income ($67,365/yr). The standard benchmark is 30%.
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Estimated from ZIP-level data
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