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City Report · TX

Denison

Pop. 25,778·204th most expensive in Texas·Rental market data updated monthly for Denison, TX
Median rent (all units)
$1,437/mo
Year-over-Year
-2.2%
Month-over-Month
+0.3%
vs US Median
-$528
Stable (Monthly)
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Most AffordableMost Expensive
Denison · $1,437
More affordable than 79% of US cities · National median $1,965/mo
Rent Reality Score
58/100
Fairly priced
OverheatedFairGreat value

Rents are 4% below what Denison's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$1,437/mo
Expected by trend
$1,497/mo
The Rent Reality Score compares today's median rent to where Denison's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,010
1 BR
$1,055
2 BR
$1,270
3 BR
$1,770
4 BR+
$2,135
Research median
$1,270/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$17,244/yr
At $1,437/mo median
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (-2.2% YoY, +0.3% MoM), not inventory.
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Demographics

Who lives here

Denison, TX is majority owner-occupied, has a large retiree population, 18.7% of residents hold a bachelor's degree or higher.

Population
25,778
Median income
$67,365
Median age
40.4
Renters
41.4%
Age distribution
25.1%
18.4%
23.8%
12.6%
20.1%
Under 1825.1%
18–3418.4%
35–5423.8%
55–6412.6%
65+20.1%
Gender
47.6%
52.4%
Male47.6%
Female52.4%
Race & ethnicity
73.5%
16.2%
White73.5%
Black6.8%
Hispanic16.2%
Asian1.2%
Other2.3%
Education (25+)
33.9%
36.7%
18.7%
No HS diploma10.7%
HS diploma33.9%
Some college36.7%
Bachelor's+18.7%
Housing tenure
58.6%
41.4%
Owner58.6%
Renter41.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How Denison, TX has changed in 5 years

Rent
$1,373 → $1,437
up 4.7%
Income
$52,784 → $67,365
up 27.6%
Population
24,324 → 25,778
up 6.0%
Renter share
41.4% → 41.4%
+0.0 pts
Bachelor's+
17.4% → 18.7%
+1.3 pts
Median age
39.4 → 40.4
+1.0 yrs

Compared with 2022, rent in Denison, TX has climbed by $64 per month, settling near $1,437 after starting the period at $1,373. Median household income grew from $52,784 to $67,365 between 2021 and 2024, a 27.6% shift. Income growth outran rent by about 22.9 percentage points, easing the affordability math somewhat compared with 2021. Headcount in the area went from 24,324 to 25,778 between 2021 and 2024, a 6.0% change. Taken together, the five-year picture in Denison, TX reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

Community

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View Denison rent history (2015–2026) →
Salary vs rent

Can you afford rent in Denison on your salary?

At $1,437/mo, how Denison rent compares to typical pay (30% rule).

By apartment size

Denison rent by bedroom count

Median rent for each apartment size in Denison. Click any size for full breakdown.

Local insights

Tips for renters in Denison

About renting in Denison, TX

Last updated: July 20, 2026

The median rent in Denison is $1,437/mo as of July 2026. A studio apartment averages $1,010/mo while a 2-bedroom runs $1,270/mo. One-bedroom apartments average $1,055/mo and 3-bedroom units go for $1,770/mo.

At 26% of local median household income ($67,365/yr), Denison ranks as affordable compared to the national benchmark of 30%. Rents have decreased 2.2% over the past year.

FAQ

Frequently asked questions

Is Denison an affordable city for renters?

Denison is considered affordable for renters. At $1,437/mo, rent takes approximately 26% of the local median household income ($67,365/yr). The standard benchmark is 30%. Denison falls comfortably within that range.

How much income do you need to rent in Denison?

To keep rent at or below 30% of gross income, you would need to earn at least $57,000/year (~$27/hour full-time) to afford the median rent of $1,437/mo in Denison. The local median household income is $67,365/yr, meaning the typical Denison household meets that threshold.

Is rent going up or down in Denison?

Rent in Denison has decreased 2.2% over the past year as of July 2026, offering some relief compared to 12 months ago.

Which Denison neighborhoods have the lowest rent?

The most affordable ZIP codes in Denison are 75020 ($1,400/mo), and 75021 ($1,545/mo). Citywide, the median rent in Denison is $1,437/mo.

How does Denison rent compare to other cities in Texas?

Denison is one of the more affordable cities in Texas for rent, ranking #204 out of 269 tracked cities at $1,437/mo.

Which nearby cities are cheaper to rent in than Denison?

Sherman is nearby and more affordable at $1,291/mo, which is $146 less than Denison.

What percentage of Denison residents rent vs. own?

According to Census data, approximately 41.4% of Denison households are renters, while 58.6% are owner-occupied. Denison leans toward homeownership, which can mean a smaller rental inventory.

How does Denison rent compare to the national average?

Denison's median rent of $1,437/mo is $528 (27%) below the US national median of $1,965/mo. Within Texas, it ranks #204 out of 269 tracked cities.
Income Affordability
26%
AFFORDABLE

At $1,437/mo, rent takes ~26% of Denison's median household income ($67,365/yr). The standard benchmark is 30%.

Denison 26%Benchmark 30%
State income taxNone
Run the Denison affordability calculator →
Lowest-rent ZIP codes in Denison
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Denison, TX

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