Rents are 2% below what Wichita Falls's 10-year trend predicts — a better deal than its own history suggests.
Rent by unit size
These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,312 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.
Source: HUD Small Area Fair Market Rents. Read the methodology →
12-month history
Last updated: October 17, 2026
What the numbers show
December. Asking rents in Wichita Falls usually run 0.6% below trend in December and 0.9% above it in June, about $20 a month apart at today's median. Based on 11 years of data.
Rent in Wichita Falls is at its highest level since Zillow's records here began in May 2015.
Rent in Wichita Falls changed +8.3% over the year to September 2026. Across the 224 Texas cities Zillow tracks, the typical change was +1.0%.
From 2019 to 2024, rent in Wichita Falls rose 46.6% while median household income rose 26.8% ($47,476 to $60,177). Rent outpaced income.
Rent in Wichita Falls is 56.9% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.
Rent has risen 4 months in a row, and rose in 11 of the last 12 months.
30% of the median household income ($60,177) is $1,504 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,108); a 3-bedroom is $1,515.
The priciest of 6 ZIP codes in Wichita Falls, 76310 ($1,758/mo), costs 1.8 times the cheapest, 76301 ($995/mo).
From Zillow's monthly rent index (ZORI) for Wichita Falls. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.
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Who lives here
Wichita Falls, TX is majority owner-occupied, has a median income below the national average, 25.4% of residents hold a bachelor's degree or higher.
Source: U.S. Census Bureau · ACS 2024 5-Year Estimates
How Wichita Falls, TX has changed in 5 years
The median rent in Wichita Falls, TX stood at $918 in 2021 and currently runs about $1,312, reflecting a 42.9% increase over the period. Census figures show median household income at $60,177 today, compared with $50,856 five years earlier. That spread, with rent up faster than earnings, points to a tougher affordability environment than five years ago. College-educated residents now make up 25.4% of adults here, versus 23.2% in 2021. The combined trend lines point to a market that has changed measurably from where it stood in early 2021.
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Can you afford rent in Wichita Falls on your salary?
At $1,312/mo, how Wichita Falls rent compares to typical pay (30% rule).
Wichita Falls rent by bedroom count
Median rent for each apartment size in Wichita Falls. Click any size for full breakdown.
Tips for renters in Wichita Falls
Last updated: October 17, 2026
The median rent in Wichita Falls is $1,312/mo as of October 2026. A studio apartment averages $832/mo while a 2-bedroom runs $1,108/mo. One-bedroom apartments average $902/mo and 3-bedroom units go for $1,515/mo.
At 26% of local median household income ($60,177/yr), Wichita Falls ranks as affordable compared to the national benchmark of 30%. Rents have increased 8.3% over the past year.
Frequently asked questions
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How does Wichita Falls rent compare to other cities in Texas?
At $1,312/mo, rent takes ~26% of Wichita Falls's median household income ($60,177/yr). The standard benchmark is 30%.
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Estimated from ZIP-level data
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