City Report · WI

Plover

Pop. 13,884·30th most expensive in Wisconsin·Plover rents are up 10.5% over the past year
Median rent (all units)
$1,435/mo
Year-over-Year
+10.5%
Month-over-Month
-0.5%
vs US Median
-$497
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Plover · $1,435
More affordable than 80% of US cities · National median $1,932/mo
Affordability
20% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $1,435/mo, rent takes about 20% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$57,000/yr
Local median income
$88,042/yr
Based on the 30%-of-income rule using Plover's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$760
1 BR
$860
2 BR
$1,110
3 BR
$1,340
4 BR+
$1,500
Fair Market Rent (HUD)
$1,110/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,435 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of Wisconsin

Rent in Plover changed +10.5% over the year to September 2026. Across the 42 Wisconsin cities Zillow tracks, the typical change was +5.3%.

Recent direction

Rent has fallen 2 months in a row, and rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($88,042) is $2,201 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,500).

Cheaper nearby

Wisconsin Rapids, 16 miles away, rents for 27% less ($1,041/mo), about $4,700 a year in savings.

From Zillow's monthly rent index (ZORI) for Plover. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$17,220/yr
At $1,435/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 10.5% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+10.5% YoY, -0.5% MoM), not inventory.
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Demographics

Who lives here

Plover, WI is majority owner-occupied, 42.2% of residents hold a bachelor's degree or higher.

Population
13,884
Median income
$88,042
Median age
36
Renters
41.1%
Age distribution
23.3%
24%
21.7%
16.2%
14.8%
Under 1823.3%
18–3424%
35–5421.7%
55–6416.2%
65+14.8%
Gender
47.9%
52.1%
Male47.9%
Female52.1%
Race & ethnicity
87.1%
White87.1%
Hispanic6.7%
Asian4.2%
Other1.5%
Education (25+)
20.7%
28%
42.2%
No HS diploma9.2%
HS diploma20.7%
Some college28%
Bachelor's+42.2%
Housing tenure
58.9%
41.1%
Owner58.9%
Renter41.1%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Plover, WI has changed in 5 years

Income
$70,664 → $88,042
up 24.6%
Population
13,435 → 13,884
up 3.3%
Renter share
40.7% → 41.1%
+0.4 pts
Bachelor's+
40.1% → 42.2%
+2.1 pts

Household income in the area moved from $70,664 to $88,042 across the same window, up 24.6% versus 2021. Headcount in the area went from 13,435 to 13,884 between 2021 and 2024, a 3.3% change. Educational attainment has shifted as well, with the share of adults holding a bachelor's degree or higher climbed from 40.1% to 42.2%.

Community

Discussions about Plover

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View Plover rent history (2015–2026) →
Salary vs rent

Can you afford rent in Plover on your salary?

At $1,435/mo, how Plover rent compares to typical pay (30% rule).

By apartment size

Plover rent by bedroom count

Median rent for each apartment size in Plover. Click any size for full breakdown.

Local insights

Tips for renters in Plover

About renting in Plover, WI

Last updated: October 17, 2026

The median rent in Plover is $1,435/mo as of October 2026. A studio apartment averages $760/mo while a 2-bedroom runs $1,110/mo. One-bedroom apartments average $860/mo and 3-bedroom units go for $1,340/mo.

At 20% of local median household income ($88,042/yr), Plover ranks as affordable compared to the national benchmark of 30%. Rents have increased 10.5% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Plover?

To keep rent at or below 30% of gross income, you would need to earn at least $57,000/year (about $27/hour full-time) to afford the median rent of $1,435/mo in Plover. The local median household income is $88,042/yr, so the typical household meets that bar.

Is rent going up or down in Plover?

Rent in Plover has risen 10.5% over the past year.

How does Plover rent compare to other cities in Wisconsin?

Plover is in the middle among Wisconsin cities for rent, ranking #30 of 56 tracked cities at $1,435/mo. Over the year to September 2026, rent in Plover changed +10.5%, against a typical +5.3% across the 42 Wisconsin cities Zillow tracks.

Which nearby cities are cheaper to rent in than Plover?

Nearby cities with lower median rent than Plover ($1,435/mo) include Wausau ($954/mo), Wisconsin Rapids ($1,041/mo), and Marshfield ($1,164/mo).
Income Affordability
20%
VERY AFFORDABLE

At $1,435/mo, rent takes ~20% of Plover's median household income ($88,042/yr). The standard benchmark is 30%.

Plover 20%Benchmark 30%
State income tax3.5–7.65%
Run the Plover affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Plover, WI

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