City Report · WI

Wausau

Pop. 39,996·56th most expensive in Wisconsin·Wausau rents are up 5.5% over the past year
Median rent (all units)
$954/mo
Year-over-Year
+5.5%
Month-over-Month
-0.4%
vs US Median
-$978
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
Wausau · $954
More affordable than 99% of US cities · National median $1,932/mo
Rent Reality Score
46/100
Fairly priced
OverheatedFairGreat value

Rents are 2% above what Wausau's 10-year trend predicts — running hotter than its own history.

Actual rent
$954/mo
Expected by trend
$934/mo
The Rent Reality Score compares today's median rent to where Wausau's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$725
1 BR
$805
2 BR
$1,055
3 BR
$1,380
4 BR+
$1,400
Fair Market Rent (HUD)
$1,055/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $954 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Wausau is 0.8% below its high of $962 in July 2026, at $954 as of September 2026.

Past year vs. the rest of Wisconsin

Rent in Wausau changed +5.5% over the year to September 2026. Across the 42 Wisconsin cities Zillow tracks, the typical change was +5.3%.

Recent direction

Rent has fallen 2 months in a row, and rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($64,389) is $1,610 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,400).

From Zillow's monthly rent index (ZORI) for Wausau. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$11,448/yr
At $954/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (5.5% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+5.5% YoY, -0.4% MoM), not inventory.
Rent check

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Demographics

Who lives here

Wausau, WI is majority owner-occupied, has a median income below the national average, 30.9% of residents hold a bachelor's degree or higher.

Population
39,996
Median income
$64,389
Median age
38.2
Renters
42.4%
Age distribution
22%
23.4%
23.8%
19.4%
Under 1822%
18–3423.4%
35–5423.8%
55–6411.5%
65+19.4%
Gender
48.6%
51.4%
Male48.6%
Female51.4%
Race & ethnicity
79.4%
White79.4%
Hispanic5.4%
Asian10.4%
Other4.3%
Education (25+)
29.7%
31.5%
30.9%
No HS diploma7.9%
HS diploma29.7%
Some college31.5%
Bachelor's+30.9%
Housing tenure
57.6%
42.4%
Owner57.6%
Renter42.4%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Wausau, WI has changed in 5 years

Income
$53,800 → $64,389
up 19.7%
Population
39,745 → 39,996
up 0.6%
Renter share
42% → 42.4%
+0.4 pts
Bachelor's+
30.7% → 30.9%
+0.2 pts

Local incomes tracked alongside that move, going from a median of $53,800 in 2021 to $64,389 more recently.

Community

Discussions about Wausau

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View Wausau rent history (2015–2026) →
Salary vs rent

Can you afford rent in Wausau on your salary?

At $954/mo, how Wausau rent compares to typical pay (30% rule).

By apartment size

Wausau rent by bedroom count

Median rent for each apartment size in Wausau. Click any size for full breakdown.

Local insights

Tips for renters in Wausau

About renting in Wausau, WI

Last updated: October 17, 2026

The median rent in Wausau is $954/mo as of October 2026. A studio apartment averages $725/mo while a 2-bedroom runs $1,055/mo. One-bedroom apartments average $805/mo and 3-bedroom units go for $1,380/mo.

At 18% of local median household income ($64,389/yr), Wausau ranks as affordable compared to the national benchmark of 30%. Rents have increased 5.5% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Wausau?

To keep rent at or below 30% of gross income, you would need to earn at least $38,000/year (about $18/hour full-time) to afford the median rent of $954/mo in Wausau. The local median household income is $64,389/yr, so the typical household meets that bar.

Is rent going up or down in Wausau?

Rent in Wausau has risen 5.5% over the past year as of September 2026. It sits 0.8% below its high of $962 in July 2026.

Which Wausau neighborhoods have the lowest rent?

The most affordable ZIP codes in Wausau are 54401 ($872/mo), and 54403 ($992/mo). Citywide, the median rent is $954/mo.

How does Wausau rent compare to other cities in Wisconsin?

Wausau is one of the more affordable among Wisconsin cities for rent, ranking #56 of 56 tracked cities at $954/mo. Over the year to September 2026, rent in Wausau changed +5.5%, against a typical +5.3% across the 42 Wisconsin cities Zillow tracks.
Income Affordability
18%
VERY AFFORDABLE

At $954/mo, rent takes ~18% of Wausau's median household income ($64,389/yr). The standard benchmark is 30%.

Wausau 18%Benchmark 30%
State income tax3.5–7.65%
Run the Wausau affordability calculator →
Lowest-rent ZIP codes in Wausau
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How does this area stack up?

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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Wausau, WI

Recent submissions

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