City Report · WI

Shawano

Pop. 9,522·33rd most expensive in Wisconsin·One of the most affordable rental markets in the US
Median rent (all units)
$1,400/mo
Year-over-Year
Stable
Month-over-Month
+77.4%
vs US Median
-$532
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
Shawano · $1,400
More affordable than 82% of US cities · National median $1,932/mo
Affordability
29% of income
AFFORDABLE
0%30% benchmark60%+

At $1,400/mo, rent takes about 29% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$56,000/yr
Local median income
$57,490/yr
Based on the 30%-of-income rule using Shawano's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$660
1 BR
$760
2 BR
$930
3 BR
$1,170
4 BR+
$1,240
Fair Market Rent (HUD)
$930/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,400 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: September 25, 2026

From the history

What the numbers show

What a typical income covers

30% of the median household income ($57,490) is $1,437 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($1,240).

From Zillow's monthly rent index (ZORI) for Shawano. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$16,800/yr
At $1,400/mo median
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 0.0% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+0.0% YoY, +77.4% MoM), not inventory.
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Demographics

Who lives here

Shawano, WI is majority owner-occupied, has a median income below the national average, 20.4% of residents hold a bachelor's degree or higher.

Population
9,522
Median income
$57,490
Median age
40.2
Renters
43.5%
Age distribution
20.9%
23.1%
24.5%
12.7%
18.8%
Under 1820.9%
18–3423.1%
35–5424.5%
55–6412.7%
65+18.8%
Gender
49.7%
50.3%
Male49.7%
Female50.3%
Race & ethnicity
79%
15.5%
White79%
Black0.8%
Hispanic4.5%
Other15.5%
Education (25+)
48.4%
26.6%
20.4%
No HS diploma4.6%
HS diploma48.4%
Some college26.6%
Bachelor's+20.4%
Housing tenure
56.5%
43.5%
Owner56.5%
Renter43.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Shawano, WI has changed in 5 years

Income
$50,300 → $57,490
up 14.3%
Population
9,227 → 9,522
up 3.2%
Renter share
43.8% → 43.5%
-0.3 pts
Bachelor's+
14.5% → 20.4%
+5.9 pts
Median age
36.2 → 40.2
+4.0 yrs

On the earnings side, the typical household in Shawano, WI now reports about $57,490, up from $50,300 in 2021. The population has grown by 3.2% since 2021, moving from about 9,227 residents to roughly 9,522. College-educated residents now make up 20.4% of adults here, versus 14.5% in 2021.

Community

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View Shawano rent history (2015–2026) →
Salary vs rent

Can you afford rent in Shawano on your salary?

At $1,400/mo, how Shawano rent compares to typical pay (30% rule).

By apartment size

Shawano rent by bedroom count

Median rent for each apartment size in Shawano. Click any size for full breakdown.

Local insights

Tips for renters in Shawano

About renting in Shawano, WI

Last updated: September 25, 2026

The median rent in Shawano is $1,400/mo as of September 2026. A studio apartment averages $660/mo while a 2-bedroom runs $930/mo. One-bedroom apartments average $760/mo and 3-bedroom units go for $1,170/mo.

At 29% of local median household income ($57,490/yr), Shawano ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Shawano?

To keep rent at or below 30% of gross income, you would need to earn at least $56,000/year (about $27/hour full-time) to afford the median rent of $1,400/mo in Shawano. The local median household income is $57,490/yr, so the typical household meets that bar.

Is rent going up or down in Shawano?

Rent in Shawano has been roughly flat over the past year, a 0.0% change.

How does Shawano rent compare to other cities in Wisconsin?

Shawano is in the middle among Wisconsin cities for rent, ranking #33 of 60 tracked cities at $1,400/mo.

Which nearby cities are cheaper to rent in than Shawano?

Nearby cities with lower median rent than Shawano ($1,400/mo) include Kaukauna ($1,116/mo), Neenah ($1,175/mo), and Appleton ($1,185/mo).
Income Affordability
29%
AFFORDABLE

At $1,400/mo, rent takes ~29% of Shawano's median household income ($57,490/yr). The standard benchmark is 30%.

Shawano 29%Benchmark 30%
State income tax3.5–7.65%
Run the Shawano affordability calculator →
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Shawano, WI

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