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City Report · WI

Shawano

Pop. 9,522·66th most expensive in Wisconsin·One of the most affordable rental markets in the US
Median rent (all units)
$789/mo
Year-over-Year
Stable
Month-over-Month
Stable
vs US Median
-$1,176
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Most AffordableMost Expensive
Shawano · $789
More affordable than 100% of US cities · National median $1,965/mo
Affordability
16% of income
VERY AFFORDABLE
0%30% benchmark60%+

At $789/mo, rent takes about 16% of the local median household income, comfortably within the 30% benchmark.

Income to afford
$32,000/yr
Local median income
$57,490/yr
Based on the 30%-of-income rule using Shawano's median rent and household income. See the full affordability breakdown →
Medians by bedroom

Rent by unit size

Studio
$660
1 BR
$760
2 BR
$930
3 BR
$1,170
4 BR+
$1,240
Research median
$930/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: March 14, 2026

Annual cost
$9,468/yr
At $789/mo median
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+0.0% YoY, +0.0% MoM), not inventory.
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Demographics

Who lives here

Shawano, WI is majority owner-occupied, has a median income below the national average, 20.4% of residents hold a bachelor's degree or higher.

Population
9,522
Median income
$57,490
Median age
40.2
Renters
43.5%
Age distribution
20.9%
23.1%
24.5%
12.7%
18.8%
Under 1820.9%
18–3423.1%
35–5424.5%
55–6412.7%
65+18.8%
Gender
49.7%
50.3%
Male49.7%
Female50.3%
Race & ethnicity
79%
15.5%
White79%
Black0.8%
Hispanic4.5%
Other15.5%
Education (25+)
48.4%
26.6%
20.4%
No HS diploma4.6%
HS diploma48.4%
Some college26.6%
Bachelor's+20.4%
Housing tenure
56.5%
43.5%
Owner56.5%
Renter43.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How Shawano, WI has changed in 5 years

Income
$50,300 → $57,490
up 14.3%
Population
9,227 → 9,522
up 3.2%
Renter share
43.8% → 43.5%
-0.3 pts
Bachelor's+
14.5% → 20.4%
+5.9 pts
Median age
36.2 → 40.2
+4.0 yrs

On the earnings side, the typical household in Shawano, WI now reports about $57,490, up from $50,300 in 2021. The population has grown by 3.2% since 2021, moving from about 9,227 residents to roughly 9,522. College-educated residents now make up 20.4% of adults here, versus 14.5% in 2021.

Community

Discussions about Shawano

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View Shawano rent history (2015–2026) →
Salary vs rent

Can you afford rent in Shawano on your salary?

At $789/mo, how Shawano rent compares to typical pay (30% rule).

By apartment size

Shawano rent by bedroom count

Median rent for each apartment size in Shawano. Click any size for full breakdown.

Local insights

Tips for renters in Shawano

About renting in Shawano, WI

Last updated: March 14, 2026

The median rent in Shawano is $789/mo as of March 2026. A studio apartment averages $660/mo while a 2-bedroom runs $930/mo. One-bedroom apartments average $760/mo and 3-bedroom units go for $1,170/mo.

At 16% of local median household income ($57,490/yr), Shawano ranks as affordable compared to the national benchmark of 30%. Rent prices have stayed steady over the past year.

FAQ

Frequently asked questions

Is Shawano an affordable city for renters?

Shawano is considered very affordable for renters. At $789/mo, rent takes approximately 16% of the local median household income ($57,490/yr). The standard benchmark is 30%. Shawano falls comfortably within that range.

How much income do you need to rent in Shawano?

To keep rent at or below 30% of gross income, you would need to earn at least $32,000/year (~$15/hour full-time) to afford the median rent of $789/mo in Shawano. The local median household income is $57,490/yr, meaning the typical Shawano household meets that threshold.

Is rent going up or down in Shawano?

Rent in Shawano has been relatively stable over the past year, with a 0.0% change year over year as of March 2026.

How does Shawano rent compare to other cities in Wisconsin?

Shawano is one of the more affordable cities in Wisconsin for rent, ranking #66 out of 66 tracked cities at $789/mo.

What percentage of Shawano residents rent vs. own?

According to Census data, approximately 43.5% of Shawano households are renters, while 56.5% are owner-occupied. Shawano leans toward homeownership, which can mean a smaller rental inventory.

How does Shawano rent compare to the national average?

Shawano's median rent of $789/mo is $1,176 (60%) below the US national median of $1,965/mo. Within Wisconsin, it ranks #66 out of 66 tracked cities.
Income Affordability
16%
VERY AFFORDABLE

At $789/mo, rent takes ~16% of Shawano's median household income ($57,490/yr). The standard benchmark is 30%.

Shawano 16%Benchmark 30%
State income tax3.5–7.65%
Run the Shawano affordability calculator →
Lowest-rent ZIP codes in Shawano
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Shawano, WI

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