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City Report · WI

Verona

Pop. 15,232·4th most expensive in Wisconsin·Rental market data updated monthly for Verona, WI
Median rent (all units)
$2,021/mo
Year-over-Year
+1.3%
Month-over-Month
-3.3%
vs US Median
+$56
Falling (Monthly)
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Most AffordableMost Expensive
Verona · $2,021
More expensive than 60% of US cities · National median $1,965/mo
Rent Reality Score
56/100
Fairly priced
OverheatedFairGreat value

Rents are 3% below what Verona's 10-year trend predicts — a better deal than its own history suggests.

Actual rent
$2,021/mo
Expected by trend
$2,087/mo
The Rent Reality Score compares today's median rent to where Verona's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,220
1 BR
$1,450
2 BR
$1,660
3 BR
$2,180
4 BR+
$2,440
Research median
$1,660/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: July 20, 2026

Annual cost
$24,252/yr
At $2,021/mo median
Rent Market Meter
Renter's Market
Renter's MarketBalancedLandlord's Market
Rents are softening (up only 1.3% YoY), so renters have negotiating leverage.
Based on rent-price momentum (+1.3% YoY, -3.3% MoM), not inventory.
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Demographics

Who lives here

Verona, WI is majority owner-occupied, has a large share of families with children, has a median income above the national average, 64.3% of residents hold a bachelor's degree or higher.

Population
15,232
Median income
$119,606
Median age
38.7
Renters
32.6%
Age distribution
26.7%
18.2%
29.6%
14.2%
Under 1826.7%
18–3418.2%
35–5429.6%
55–6411.4%
65+14.2%
Gender
52%
48%
Male52%
Female48%
Race & ethnicity
88.5%
White88.5%
Hispanic5%
Asian2.3%
Other3.9%
Education (25+)
14.3%
20.8%
64.3%
No HS diploma0.7%
HS diploma14.3%
Some college20.8%
Bachelor's+64.3%
Housing tenure
67.4%
32.6%
Owner67.4%
Renter32.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How Verona, WI has changed in 5 years

Rent
$1,806 → $2,021
up 11.9%
Income
$94,911 → $119,606
up 26.0%
Population
13,798 → 15,232
up 10.4%
Renter share
29.1% → 32.6%
+3.5 pts
Bachelor's+
60.4% → 64.3%
+3.9 pts

Across the past five years, the going rent in Verona, WI has shifted from $1,806 to $2,021, up 11.9% since 2023. On the earnings side, the typical household in Verona, WI now reports about $119,606, up from $94,911 in 2021. With wages climbing faster than rent over the same window, renters here have a bit more breathing room than they did five years back. Census counts show Verona, WI adding about 1,434 residents over the five-year window, up 10.4% on net. The renter share has risen from 29.1% to 32.6%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 60.4% to 64.3% across the same window. For context, the 2023 to 2026 window covers an unusually volatile run for US rents nationally, and Verona, WI reflects that arc in its own way.

Community

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View Verona rent history (2015–2026) →
Salary vs rent

Can you afford rent in Verona on your salary?

At $2,021/mo, how Verona rent compares to typical pay (30% rule).

By apartment size

Verona rent by bedroom count

Median rent for each apartment size in Verona. Click any size for full breakdown.

Local insights

Tips for renters in Verona

About renting in Verona, WI

Last updated: July 20, 2026

The median rent in Verona is $2,021/mo as of July 2026. A studio apartment averages $1,220/mo while a 2-bedroom runs $1,660/mo. One-bedroom apartments average $1,450/mo and 3-bedroom units go for $2,180/mo.

At 20% of local median household income ($119,606/yr), Verona ranks as affordable compared to the national benchmark of 30%. Rents have increased 1.3% over the past year.

FAQ

Frequently asked questions

Is Verona an affordable city for renters?

Verona is considered very affordable for renters. At $2,021/mo, rent takes approximately 20% of the local median household income ($119,606/yr). The standard benchmark is 30%. Verona falls comfortably within that range.

How much income do you need to rent in Verona?

To keep rent at or below 30% of gross income, you would need to earn at least $81,000/year (~$39/hour full-time) to afford the median rent of $2,021/mo in Verona. The local median household income is $119,606/yr, meaning the typical Verona household meets that threshold.

Is rent going up or down in Verona?

Rent in Verona has increased 1.3% over the past year as of July 2026, putting upward pressure on renter budgets.

How does Verona rent compare to other cities in Wisconsin?

Verona is one of the pricier cities in Wisconsin for rent, ranking #4 out of 62 tracked cities at $2,021/mo.

Which nearby cities are cheaper to rent in than Verona?

Several nearby cities have lower median rents than Verona ($2,021/mo): Middleton ($1,601/mo), Madison ($1,656/mo), De Forest ($1,683/mo).

What percentage of Verona residents rent vs. own?

According to Census data, approximately 32.6% of Verona households are renters, while 67.4% are owner-occupied. Verona leans toward homeownership, which can mean a smaller rental inventory.

How does Verona rent compare to the national average?

Verona's median rent of $2,021/mo is $56 (3%) above the US national median of $1,965/mo. Within Wisconsin, it ranks #4 out of 62 tracked cities.
Income Affordability
20%
VERY AFFORDABLE

At $2,021/mo, rent takes ~20% of Verona's median household income ($119,606/yr). The standard benchmark is 30%.

Verona 20%Benchmark 30%
State income tax3.5–7.65%
Run the Verona affordability calculator →
Lowest-rent ZIP codes in Verona
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Verona, WI

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