City Report · WI

Verona

Pop. 15,232·3rd most expensive in Wisconsin·Rental market data updated monthly for Verona, WI
Median rent (all units)
$1,992/mo
Year-over-Year
+4.8%
Month-over-Month
-0.6%
vs US Median
+$60
Reported rents
Falling (Monthly)
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Most AffordableMost Expensive
Verona · $1,992
More expensive than 60% of US cities · National median $1,932/mo
Rent Reality Score
51/100
Fairly priced
OverheatedFairGreat value

Rents are right about where Verona's 10-year trend predicts.

Actual rent
$1,992/mo
Expected by trend
$1,998/mo
The Rent Reality Score compares today's median rent to where Verona's own long-run trajectory projects it should be. See the full rankings →
Medians by bedroom

Rent by unit size

Studio
$1,220
1 BR
$1,450
2 BR
$1,660
3 BR
$2,180
4 BR+
$2,440
Fair Market Rent (HUD)
$1,660/mo

These are HUD Fair Market Rents, the payment standard for a Housing Choice Voucher (Section 8). They often differ from the $1,992 market median above, and that is expected: FMR is the 40th percentile of standard-quality units and counts gross rent, so it includes essential utilities such as electricity, water, gas, sewer, and trash. The market median is asking rent, which usually excludes utilities. HUD sets FMR once a year; market rent here updates monthly.

Source: HUD Small Area Fair Market Rents. Read the methodology →

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in Verona is 0.5% below its high of $2,003 in August 2026, at $1,992 as of September 2026.

Past year vs. the rest of Wisconsin

Rent in Verona changed +4.8% over the year to September 2026. Across the 42 Wisconsin cities Zillow tracks, the typical change was +5.3%.

Recent direction

Rent rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($119,606) is $2,990 a month. That covers HUD's Fair Market Rent for up to a 4-bedroom ($2,440).

Cheaper nearby

Fitchburg, 8 miles away, rents for 17% less ($1,661/mo), about $4,000 a year in savings.

From Zillow's monthly rent index (ZORI) for Verona. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$23,904/yr
At $1,992/mo median
Rent Market Meter
Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are climbing (4.8% YoY), so leverage tilts toward landlords. Act sooner rather than later.
Based on rent-price momentum (+4.8% YoY, -0.6% MoM), not inventory.
Rent check

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Demographics

Who lives here

Verona, WI is majority owner-occupied, has a large share of families with children, has a median income above the national average, 64.3% of residents hold a bachelor's degree or higher.

Population
15,232
Median income
$119,606
Median age
38.7
Renters
32.6%
Age distribution
26.7%
18.2%
29.6%
14.2%
Under 1826.7%
18–3418.2%
35–5429.6%
55–6411.4%
65+14.2%
Gender
52%
48%
Male52%
Female48%
Race & ethnicity
88.5%
White88.5%
Hispanic5%
Asian2.3%
Other3.9%
Education (25+)
14.3%
20.8%
64.3%
No HS diploma0.7%
HS diploma14.3%
Some college20.8%
Bachelor's+64.3%
Housing tenure
67.4%
32.6%
Owner67.4%
Renter32.6%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2023 vs 2026

How Verona, WI has changed in 5 years

Rent
$1,774 → $1,992
up 12.3%
Income
$94,911 → $119,606
up 26.0%
Population
13,798 → 15,232
up 10.4%
Renter share
29.1% → 32.6%
+3.5 pts
Bachelor's+
60.4% → 64.3%
+3.9 pts

Across the past five years, the going rent in Verona, WI has shifted from $1,774 to $1,992, up 12.3% since 2023. On the earnings side, the typical household in Verona, WI now reports about $119,606, up from $94,911 in 2021. With wages climbing faster than rent over the same window, renters here have a bit more breathing room than they did five years back. Census counts show Verona, WI adding about 1,434 residents over the five-year window, up 10.4% on net. The renter share has risen from 29.1% to 32.6%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 60.4% to 64.3% across the same window. For context, the 2023 to 2026 window covers an unusually volatile run for US rents nationally, and Verona, WI reflects that arc in its own way.

Community

Discussions about Verona

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View Verona rent history (2015–2026) →
Salary vs rent

Can you afford rent in Verona on your salary?

At $1,992/mo, how Verona rent compares to typical pay (30% rule).

By apartment size

Verona rent by bedroom count

Median rent for each apartment size in Verona. Click any size for full breakdown.

Local insights

Tips for renters in Verona

About renting in Verona, WI

Last updated: October 17, 2026

The median rent in Verona is $1,992/mo as of October 2026. A studio apartment averages $1,220/mo while a 2-bedroom runs $1,660/mo. One-bedroom apartments average $1,450/mo and 3-bedroom units go for $2,180/mo.

At 20% of local median household income ($119,606/yr), Verona ranks as affordable compared to the national benchmark of 30%. Rents have increased 4.8% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in Verona?

To keep rent at or below 30% of gross income, you would need to earn at least $80,000/year (about $38/hour full-time) to afford the median rent of $1,992/mo in Verona. The local median household income is $119,606/yr, so the typical household meets that bar.

Is rent going up or down in Verona?

Rent in Verona has risen 4.8% over the past year as of September 2026. It sits 0.5% below its high of $2,003 in August 2026.

How does Verona rent compare to other cities in Wisconsin?

Verona is one of the pricier among Wisconsin cities for rent, ranking #3 of 56 tracked cities at $1,992/mo. Over the year to September 2026, rent in Verona changed +4.8%, against a typical +5.3% across the 42 Wisconsin cities Zillow tracks.

Which nearby cities are cheaper to rent in than Verona?

Nearby cities with lower median rent than Verona ($1,992/mo) include Middleton ($1,584/mo), Fitchburg ($1,661/mo), and De Forest ($1,741/mo).
Income Affordability
20%
VERY AFFORDABLE

At $1,992/mo, rent takes ~20% of Verona's median household income ($119,606/yr). The standard benchmark is 30%.

Verona 20%Benchmark 30%
State income tax3.5–7.65%
Run the Verona affordability calculator →
Lowest-rent ZIP codes in Verona
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Neighborhoods

Estimated from ZIP-level data

Schools nearby

Public schools near Verona, WI

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