ZIP Code · NC

ZIP 28374

Part of Pinehurst, NC

Pop. 19,782·Moore County·26th most expensive ZIP in North Carolina

Median rent (all units)

$2,012/mo

Year-over-Year

+0.5%

Month-over-Month

-0.1%

vs US Median

+$80

Reported rents

Stable (Monthly)

Be the first to discuss 28374 rents ↓

Most AffordableMost Expensive

ZIP 28374 · $2,012

More expensive than 62% of US ZIP codes · National median $1,932/mo

Rent check

Is your rent fair?

Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,700

1 BR

$1,820

2 BR

$1,990

3 BR

$2,770

4 BR+

$3,340

Research median

$1,990/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

Loading…

Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of North Carolina

Rent in ZIP 28374 changed +0.4% over the year to September 2026. Across the 190 North Carolina ZIP codes Zillow tracks, the typical change was +2.6%.

Recent direction

Rent rose in 7 of the last 12 months.

What a typical income covers

30% of the median household income ($111,311) is $2,783 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($2,770); a 4-bedroom is $3,340.

Cheaper nearby

ZIP 28387, 5 miles away, rents for 12% less ($1,769/mo), about $2,900 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 28374. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$24,144/yr

At $2,012/mo median

Location

CityPinehurst

StateNC

CountyMoore County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (+0.5% YoY, -0.1% MoM), not inventory.

Demographics

Who lives here

ZIP 28374 (Pinehurst, NC) is majority owner-occupied, has a large retiree population, has a median income above the national average, 62.1% of residents hold a bachelor's degree or higher.

Population

19,782

Median income

$111,311

Median age

60.7

Renters

15%

Age distribution

16.1%

20.2%

14.8%

41.1%

Under 1816.1%

18–347.9%

35–5420.2%

55–6414.8%

65+41.1%

Gender

50.4%

49.6%

Male50.4%

Female49.6%

Race & ethnicity

86.4%

White86.4%

Black1.5%

Hispanic4.1%

Asian2.1%

Other5.9%

Education (25+)

12.2%

23.6%

62.1%

No HS diploma2.1%

HS diploma12.2%

Some college23.6%

Bachelor's+62.1%

Housing tenure

85%

15%

Owner85%

Renter15%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 28374 in Pinehurst, NC has changed in 5 years

Income

$94,146 → $111,311

up 18.2%

Population

18,642 → 19,782

up 6.1%

Renter share

15.1% → 15%

-0.1 pts

Bachelor's+

62.6% → 62.1%

-0.5 pts

Median age

57.7 → 60.7

+3.0 yrs

Median household income rose from $94,146 to $111,311 between 2021 and 2024, a 18.2% shift. The population has grown by 6.1% since 2021, moving from about 18,642 residents to roughly 19,782.

Community

Discussions about ZIP 28374

No discussions yet. Start the conversation.

Local insights

Tips for renters in ZIP 28374

About renting in ZIP 28374

Last updated: October 17, 2026

ZIP code 28374 covers Pinehurst, NC. The median rent here is $2,012/mo as of October 2026. A 1-bedroom rents for a median of $1,820/mo. A 2-bedroom rents for a median of $1,990/mo.

At 22% of local median household income ($111,311/yr), ZIP 28374 ranks as affordable compared to the national benchmark of 30%. Rents have increased 0.5% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 28374?

To keep rent at or below 30% of gross income, you would need to earn at least $80,000/year (about $38/hour full-time) to afford the median rent of $2,012/mo in ZIP 28374. The local median household income is $111,311/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 28374?

Rent in ZIP 28374 has been roughly flat over the past year, a +0.5% change.

How does ZIP 28374 compare to other ZIPs in North Carolina?

ZIP 28374 is one of the pricier among North Carolina ZIP codes for rent, ranking #26 of 230 at $2,012/mo. Over the year to September 2026, rent in ZIP 28374 changed +0.4%, against a typical +2.6% across the 190 North Carolina ZIP codes Zillow tracks.