ZIP Code · NC

ZIP 28387

Part of Southern Pines, NC

Pop. 16,059·Moore County·79th most expensive ZIP in North Carolina

Median rent (all units)

$1,769/mo

Year-over-Year

-0.9%

Month-over-Month

-0.1%

vs US Median

-$163

Reported rents

Stable (Monthly)

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Most AffordableMost Expensive

ZIP 28387 · $1,769

More affordable than 53% of US ZIP codes · National median $1,932/mo

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Medians by bedroom

Rent by unit size

Studio

$1,150

1 BR

$1,230

2 BR

$1,350

3 BR

$1,880

4 BR+

$2,260

Research median

$1,350/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Compared with the peak

Rent in ZIP 28387 is 2.4% below its high of $1,812 in August 2024, at $1,769 as of September 2026.

Past year vs. the rest of North Carolina

Rent in ZIP 28387 changed -1.0% over the year to September 2026. Across the 190 North Carolina ZIP codes Zillow tracks, the typical change was +2.6%.

Recent direction

Rent rose in 5 of the last 12 months.

What a typical income covers

30% of the median household income ($74,830) is $1,871 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,350); a 3-bedroom is $1,880.

From Zillow's monthly rent index (ZORI) for ZIP 28387. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$21,228/yr

At $1,769/mo median

Location

CitySouthern Pines

StateNC

CountyMoore County

Rent Market Meter

Balanced Market

Renter's MarketBalancedLandlord's Market

Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.

Based on rent-price momentum (-0.9% YoY, -0.1% MoM), not inventory.

Demographics

Who lives here

ZIP 28387 (Southern Pines, NC) is majority owner-occupied, has a large retiree population, 50.2% of residents hold a bachelor's degree or higher.

Population

16,059

Median income

$74,830

Median age

39.3

Renters

44.5%

Age distribution

18.9%

23%

23.9%

26.1%

Under 1818.9%

18–3423%

35–5423.9%

55–648.1%

65+26.1%

Gender

45.2%

54.8%

Male45.2%

Female54.8%

Race & ethnicity

74.3%

12.2%

White74.3%

Black12.2%

Hispanic8.5%

Asian1.3%

Other3.6%

Education (25+)

16.9%

27.3%

50.2%

No HS diploma5.7%

HS diploma16.9%

Some college27.3%

Bachelor's+50.2%

Housing tenure

55.5%

44.5%

Owner55.5%

Renter44.5%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2022 vs 2026

How ZIP 28387 in Southern Pines, NC has changed in 5 years

Rent

$1,642 → $1,769

up 7.7%

Income

$65,558 → $74,830

up 14.1%

Population

15,158 → 16,059

up 5.9%

Renter share

40.2% → 44.5%

+4.3 pts

Bachelor's+

49.7% → 50.2%

+0.5 pts

Median age

40 → 39.3

-0.7 yrs

Compared with 2022, rent in ZIP 28387 in Southern Pines, NC has increased by $127 per month, settling near $1,769 after starting the period at $1,642. Median household income grew from $65,558 to $74,830 between 2021 and 2024, a 14.1% shift. Income growth outran rent by about 6.4 percentage points, easing the affordability math somewhat compared with 2021. Headcount in the area went from 15,158 to 16,059 between 2021 and 2024, a 5.9% change. About 44.5% of households rent today, against 40.2% in 2021. Taken together, the five-year picture in ZIP 28387 in Southern Pines, NC reflects how housing costs and the people paying them have evolved through a stretch that included a pandemic, a hot rental market, and a recent cooling phase.

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About renting in ZIP 28387

Last updated: October 17, 2026

ZIP code 28387 covers Southern Pines, NC. The median rent here is $1,769/mo as of October 2026. A 1-bedroom rents for a median of $1,230/mo. A 2-bedroom rents for a median of $1,350/mo.

At 28% of local median household income ($74,830/yr), ZIP 28387 ranks as affordable compared to the national benchmark of 30%. Rents have decreased 0.9% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 28387?

To keep rent at or below 30% of gross income, you would need to earn at least $71,000/year (about $34/hour full-time) to afford the median rent of $1,769/mo in ZIP 28387. The local median household income is $74,830/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 28387?

Rent in ZIP 28387 has fallen 0.9% over the past year as of September 2026. It sits 2.4% below its high of $1,812 in August 2024.

How does ZIP 28387 compare to other ZIPs in North Carolina?

ZIP 28387 is in the middle among North Carolina ZIP codes for rent, ranking #79 of 230 at $1,769/mo. Over the year to September 2026, rent in ZIP 28387 changed -1.0%, against a typical +2.6% across the 190 North Carolina ZIP codes Zillow tracks.