ZIP Code · NC

ZIP 28461

Pop. 23,762·Brunswick County·106th most expensive ZIP in North Carolina
Median rent (all units)
$1,688/mo
Year-over-Year
+8.5%
Month-over-Month
+2.5%
vs US Median
-$244
Reported rents
Rising (Monthly)
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Most AffordableMost Expensive
ZIP 28461 · $1,688
More affordable than 59% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$1,370
1 BR
$1,430
2 BR
$1,570
3 BR
$2,180
4 BR+
$2,630
Research median
$1,570/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of North Carolina

Rent in ZIP 28461 changed +8.5% over the year to September 2026. Across the 190 North Carolina ZIP codes Zillow tracks, the typical change was +2.6%.

Recent direction

Rent has risen 5 months in a row, and rose in 10 of the last 12 months.

What a typical income covers

30% of the median household income ($82,692) is $2,067 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($1,570); a 3-bedroom is $2,180.

From Zillow's monthly rent index (ZORI) for ZIP 28461. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$20,256/yr
At $1,688/mo median
Location
StateNC
CountyBrunswick County
Rent Market Meter
Strong Landlord's Market
Renter's MarketBalancedLandlord's Market
Rents are up 8.5% year-over-year. Expect competition, and move quickly to lock in terms.
Based on rent-price momentum (+8.5% YoY, +2.5% MoM), not inventory.
Demographics

Who lives here

ZIP 28461 (Southport, NC) is majority owner-occupied, has a large retiree population, 42.2% of residents hold a bachelor's degree or higher.

Population
23,762
Median income
$82,692
Median age
62.6
Renters
12.8%
Age distribution
17.9%
20.5%
42.9%
Under 189.8%
18–348.8%
35–5417.9%
55–6420.5%
65+42.9%
Gender
49%
51%
Male49%
Female51%
Race & ethnicity
89.5%
White89.5%
Black3.7%
Hispanic3.4%
Asian1%
Other2.4%
Education (25+)
20.4%
32.4%
42.2%
No HS diploma5%
HS diploma20.4%
Some college32.4%
Bachelor's+42.2%
Housing tenure
87.2%
12.8%
Owner87.2%
Renter12.8%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 28461 in Southport, NC has changed in 5 years

Income
$73,062 → $82,692
up 13.2%
Population
22,024 → 23,762
up 7.9%
Renter share
14.6% → 12.8%
-1.8 pts
Bachelor's+
36.3% → 42.2%
+5.9 pts
Median age
61.3 → 62.6
+1.3 yrs

On the earnings side, the typical household in ZIP 28461 in Southport, NC now reports about $82,692, up from $73,062 in 2021. Census counts show ZIP 28461 in Southport, NC adding about 1,738 residents over the five-year window, up 7.9% on net. The renter share has eased from 14.6% to 12.8%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 36.3% to 42.2% across the same window.

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Local insights

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About renting in ZIP 28461

Last updated: October 17, 2026

ZIP code 28461 covers Southport, NC. The median rent here is $1,688/mo as of October 2026. A 1-bedroom rents for a median of $1,430/mo. A 2-bedroom rents for a median of $1,570/mo.

At 24% of local median household income ($82,692/yr), ZIP 28461 ranks as affordable compared to the national benchmark of 30%. Rents have increased 8.5% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 28461?

To keep rent at or below 30% of gross income, you would need to earn at least $68,000/year (about $33/hour full-time) to afford the median rent of $1,688/mo in ZIP 28461. The local median household income is $82,692/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 28461?

Rent in ZIP 28461 has risen 8.5% over the past year.

How does ZIP 28461 compare to other ZIPs in North Carolina?

ZIP 28461 is in the middle among North Carolina ZIP codes for rent, ranking #106 of 230 at $1,688/mo. Over the year to September 2026, rent in ZIP 28461 changed +8.5%, against a typical +2.6% across the 190 North Carolina ZIP codes Zillow tracks.
Income Affordability
24%
VERY AFFORDABLE

At $1,688/mo, rent takes ~24% of ZIP 28461's median household income ($82,692/yr). The standard benchmark is 30%.

ZIP 28461 24%Benchmark 30%
State income tax4.5%
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Schools nearby

Public schools near ZIP 28461 (Southport, NC)

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