ZIP Code · SC

ZIP 29928

Part of Hilton Head Island, SC

Pop. 15,785·Beaufort County·2nd most expensive ZIP in South Carolina

Median rent (all units)

$2,933/mo

Year-over-Year

+9.5%

Month-over-Month

+1.8%

vs US Median

+$1,001

Reported rents

Rising (Monthly)

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Most AffordableMost Expensive

ZIP 29928 · $2,933

More expensive than 89% of US ZIP codes · National median $1,932/mo

Rent check

Is your rent fair?

Compare your rent to the local median.

Medians by bedroom

Rent by unit size

Studio

$1,660

1 BR

$1,730

2 BR

$1,900

3 BR

$2,280

4 BR+

$2,850

Research median

$1,900/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Past year vs. the rest of South Carolina

Rent in ZIP 29928 changed +9.5% over the year to September 2026. Across the 101 South Carolina ZIP codes Zillow tracks, the typical change was +3.4%.

Recent direction

Rent rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($97,576) is $2,439 a month. That covers HUD's Fair Market Rent for up to a 3-bedroom ($2,280); a 4-bedroom is $2,850.

Cheaper nearby

ZIP 29926, 5 miles away, rents for 13% less ($2,553/mo), about $4,600 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 29928. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost

$35,196/yr

At $2,933/mo median

Location

CityHilton Head Island

StateSC

CountyBeaufort County

Rent Market Meter

Strong Landlord's Market

Renter's MarketBalancedLandlord's Market

Rents are up 9.5% year-over-year. Expect competition, and move quickly to lock in terms.

Based on rent-price momentum (+9.5% YoY, +1.8% MoM), not inventory.

Demographics

Who lives here

ZIP 29928 (Hilton Head Island, SC) is majority owner-occupied, has a large retiree population, has a median income above the national average, 63.9% of residents hold a bachelor's degree or higher.

Population

15,785

Median income

$97,576

Median age

63.2

Renters

16.7%

Age distribution

17.4%

21.2%

46.5%

Under 187.2%

18–347.7%

35–5417.4%

55–6421.2%

65+46.5%

Gender

48.3%

51.7%

Male48.3%

Female51.7%

Race & ethnicity

86.3%

White86.3%

Black2.4%

Hispanic6.1%

Asian1.3%

Other3.8%

Education (25+)

16%

17.7%

63.9%

No HS diploma2.4%

HS diploma16%

Some college17.7%

Bachelor's+63.9%

Housing tenure

83.3%

16.7%

Owner83.3%

Renter16.7%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 29928 in Hilton Head Island, SC has changed in 5 years

Income

$88,170 → $97,576

up 10.7%

Population

14,857 → 15,785

up 6.2%

Renter share

14% → 16.7%

+2.7 pts

Bachelor's+

62.5% → 63.9%

+1.4 pts

Median age

63.9 → 63.2

-0.7 yrs

Household income in the area moved from $88,170 to $97,576 across the same window, up 10.7% versus 2021. The population has grown by 6.2% since 2021, moving from about 14,857 residents to roughly 15,785. Renters now make up 16.7% of households, compared with 14% five years ago.

Community

Discussions about ZIP 29928

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Local insights

Tips for renters in ZIP 29928

About renting in ZIP 29928

Last updated: October 17, 2026

ZIP code 29928 covers Hilton Head Island, SC. The median rent here is $2,933/mo as of October 2026. A 1-bedroom rents for a median of $1,730/mo. A 2-bedroom rents for a median of $1,900/mo.

At 36% of local median household income ($97,576/yr), ZIP 29928 ranks as moderate compared to the national benchmark of 30%. Rents have increased 9.5% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 29928?

To keep rent at or below 30% of gross income, you would need to earn at least $117,000/year (about $56/hour full-time) to afford the median rent of $2,933/mo in ZIP 29928. The local median household income is $97,576/yr, so the typical household falls short of that bar.

Is rent going up or down in ZIP 29928?

Rent in ZIP 29928 has risen 9.5% over the past year.

How does ZIP 29928 compare to other ZIPs in South Carolina?

ZIP 29928 is one of the pricier among South Carolina ZIP codes for rent, ranking #2 of 117 at $2,933/mo. Over the year to September 2026, rent in ZIP 29928 changed +9.5%, against a typical +3.4% across the 101 South Carolina ZIP codes Zillow tracks.