ZIP Code · FL

ZIP 32578

Pop. 34,738·Okaloosa County·287th most expensive ZIP in Florida
Median rent (all units)
$2,150/mo
Year-over-Year
+2.8%
Month-over-Month
-0.5%
vs US Median
+$218
Reported rents
Stable (Monthly)
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Most AffordableMost Expensive
ZIP 32578 · $2,150
More expensive than 68% of US ZIP codes · National median $1,932/mo
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Medians by bedroom

Rent by unit size

Studio
$1,620
1 BR
$1,880
2 BR
$2,120
3 BR
$2,910
4 BR+
$3,540
Research median
$2,120/mo

Bedroom estimates are gross rents that include essential utilities (electricity, water, gas, sewer, trash).

Rent trends

12-month history

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Last updated: October 17, 2026

From the history

What the numbers show

Cheapest month to sign

January. Asking rents in ZIP 32578 usually run 1.9% below trend in January and 1.7% above it in May, about $77 a month apart at today's median. Based on 10 years of data.

Compared with the peak

Rent in ZIP 32578 is 0.5% below its high of $2,160 in August 2026, at $2,150 as of September 2026.

Past year vs. the rest of Florida

Rent in ZIP 32578 changed +2.8% over the year to September 2026. Across the 623 Florida ZIP codes Zillow tracks, the typical change was +1.8%.

Rent vs. income since 2019

From 2019 to 2024, rent in ZIP 32578 rose 39.9% while median household income rose 27.5% ($85,497 to $108,972). Rent outpaced income.

Since before the pandemic

Rent in ZIP 32578 is 42.1% higher than in March 2020. Across the US, rent is up 37.3% over the same stretch.

Recent direction

Rent rose in 8 of the last 12 months.

What a typical income covers

30% of the median household income ($108,972) is $2,724 a month. That covers HUD's Fair Market Rent for up to a 2-bedroom ($2,120); a 3-bedroom is $2,910.

Cheaper nearby

ZIP 32580, 4 miles away, rents for 11% less ($1,915/mo), about $2,800 a year in savings.

From Zillow's monthly rent index (ZORI) for ZIP 32578. The seasonal pattern compares Zillow’s seasonally adjusted and unadjusted series. Income is the Census median household income (5-year estimates). Fair Market Rents are HUD’s, which include utilities.

Annual cost
$25,800/yr
At $2,150/mo median
Location
StateFL
CountyOkaloosa County
Rent Market Meter
Balanced Market
Renter's MarketBalancedLandlord's Market
Rents are roughly steady, with neither renters nor landlords holding a strong edge right now.
Based on rent-price momentum (+2.8% YoY, -0.5% MoM), not inventory.
Demographics

Who lives here

ZIP 32578 (Niceville, FL) is majority owner-occupied, has a large retiree population, has a median income above the national average, 45.5% of residents hold a bachelor's degree or higher.

Population
34,738
Median income
$108,972
Median age
43.1
Renters
21.1%
Age distribution
22.1%
17.8%
24%
15.6%
20.4%
Under 1822.1%
18–3417.8%
35–5424%
55–6415.6%
65+20.4%
Gender
48.6%
51.4%
Male48.6%
Female51.4%
Race & ethnicity
79.8%
White79.8%
Black3.5%
Hispanic6.9%
Asian4.3%
Other5.5%
Education (25+)
20.4%
30.9%
45.5%
No HS diploma3.1%
HS diploma20.4%
Some college30.9%
Bachelor's+45.5%
Housing tenure
78.9%
21.1%
Owner78.9%
Renter21.1%

Source: U.S. Census Bureau · ACS 2024 5-Year Estimates

2021 vs 2026

How ZIP 32578 in Niceville, FL has changed in 5 years

Rent
$1,650 → $2,150
up 30.3%
Income
$93,706 → $108,972
up 16.3%
Population
34,015 → 34,738
up 2.1%
Renter share
26.2% → 21.1%
-5.1 pts
Bachelor's+
43.3% → 45.5%
+2.2 pts
Median age
39.6 → 43.1
+3.5 yrs

Five years ago, renters in ZIP 32578 in Niceville, FL paid around $1,650 a month. That figure now sits near $2,150, up 30.3% from the 2021 baseline. Census figures show median household income at $108,972 today, compared with $93,706 five years earlier. Because rent grew faster than wages over the same span, the affordability picture has tightened relative to 2021. Census counts show ZIP 32578 in Niceville, FL adding about 723 residents over the five-year window, up 2.1% on net. The renter share has eased from 26.2% to 21.1%, with owner-occupied housing accounting for the remainder. Bachelor's-degree-or-higher attainment moved from 43.3% to 45.5% across the same window. The combined trend lines point to a market that has changed measurably from where it stood in early 2021.

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About renting in ZIP 32578

Last updated: October 17, 2026

ZIP code 32578 covers Niceville, FL. The median rent here is $2,150/mo as of October 2026. A 1-bedroom rents for a median of $1,880/mo. A 2-bedroom rents for a median of $2,120/mo.

At 24% of local median household income ($108,972/yr), ZIP 32578 ranks as affordable compared to the national benchmark of 30%. Rents have increased 2.8% over the past year.

FAQ

Frequently asked questions

How much income do you need to rent in ZIP 32578?

To keep rent at or below 30% of gross income, you would need to earn at least $86,000/year (about $41/hour full-time) to afford the median rent of $2,150/mo in ZIP 32578. The local median household income is $108,972/yr, so the typical household meets that bar.

Is rent going up or down in ZIP 32578?

Rent in ZIP 32578 has risen 2.8% over the past year as of September 2026. It sits 0.5% below its high of $2,160 in August 2026.

When is the cheapest time to rent in ZIP 32578?

Asking rents in ZIP 32578 are usually lowest in January, about 1.9% below their yearly trend, and highest in May, about 1.7% above it. At today's median that is a gap of roughly $77 a month. This pattern comes from 10 years of Zillow rent data.

Has rent outpaced income in ZIP 32578?

Yes. From 2019 to 2024, rent in ZIP 32578 rose 39.9% while median household income rose 27.5%, from $85,497 to $108,972. Rent is Zillow's yearly average; income is the Census 5-year estimate for the same years.

How does ZIP 32578 compare to other ZIPs in Florida?

ZIP 32578 is in the middle among Florida ZIP codes for rent, ranking #287 of 656 at $2,150/mo. Over the year to September 2026, rent in ZIP 32578 changed +2.8%, against a typical +1.8% across the 623 Florida ZIP codes Zillow tracks.

How does ZIP 32578 compare to the rest of Niceville?

ZIP 32578 sits right at the Niceville citywide median of $2,150/mo.
Income Affordability
24%
VERY AFFORDABLE

At $2,150/mo, rent takes ~24% of ZIP 32578's median household income ($108,972/yr). The standard benchmark is 30%.

ZIP 32578 24%Benchmark 30%
State income taxNone
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Schools nearby

Public schools near ZIP 32578 (Niceville, FL)

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